Frame.io vs Vimeo

• Frame.io provides an intuitive interface for clients to leave detailed feedback on videos they've hired us to produce. Users can leave public or private comments and start and stop on whichever video frames they choose. Users can draw on a frame using a non-destructive marker to make specific feedback (e.g. I don't like that this window is overexposed and is distracting me from looking at the interview). This allows for making nuanced critiques that are otherwise difficult to convey without using screengrabs or long email threads.
• Frame.io is easy to learn. If a user is new to the application, the software determines this and a short tutorial video pops up and teaches the new user how to interact with the application. It does this without taking the user to a new page and risk confusing a client. The software is simple to use and I never have issues with uninformed or flustered clients because of it.
• Frame.io makes sharing simple. Producers can send review links within the application or copy and paste the link into an email, whichever their preference. Users can also create live presentations to walk clients through a video as well. I've not used this feature extensively, so I'm unsure of how well it works, but the option is available.
• Frame.io interacts with video editing software (i.e. After Effects, Premiere Pro) using a plug-in. Before applications like Frame.io, we had to reference emails with timecodes and then decipher what the client is asking to have changed. It was cryptic, and feels archaic in hindsight. Now, the integration between the application and our software is seamless. I can revisit feedback by clicking on a comment in the review window, and it takes me to the exact point of criticism in the timeline. It's so easy to use and saves so much time.

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• Image and Branding - Vimeo has always had an edge on design and branding versus its competitors like YouTube. Using Vimeo as a content delivery platform gives the appearance of being luxurious and having a high-end product.
• Video Configuration - I've used YouTube through multiple iterations of their video management and configuration options, and Vimeo has continued to beat it hands down, both in ease of use and robustness. I can easily organize my Vimeo videos into tags and playlists while I still struggle with YouTube, where it is quite laborious.
• User Interaction - Vimeo allows you to capture user email addresses for email lists with ease, something its competitors have not figured out yet. You can easily split your video into chapters and hyperlink from within the video to other areas, features which competitors like YouTube have in some form but not nearly as easy to use or well-implemented as Vimeo.
• Video Analytics - Vimeo has a full-featured analytics suite that helps content creators understand user interaction and engagement with their videos.
• Versioning and Collaboration - Vimeo has workflows for video history and for collaboration where you can have a content creator upload a video which enters a pipeline for an editor to approve. I have not used these workflows, but it's pretty cool that they have implemented features like this.
• Custom Micro-Sites - I have only ever embedded Vimeo videos in websites that I've created, or sent them as links to clients, but I have seen well-designed micro-sites for content creators built using Vimeo. Overall, Vimeo does design and branding very well. Their micro-sites look much better, visually speaking, than competitors like YouTube whose equivalent feature, the YouTube Channel, just seems dry in comparison.

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• Frame.io's permissions aren't great. Each individual project has its own permissions and there is no way to set a general admin permissions to team members thus allowing them to be added to every project.
• Frame.io sometimes has issues for our clients where they cannot add edits or where their film does not load.

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• The Vimeo videos do not appear on search engine results, it would be better if search engines can find them.
• The search option can be made better. Looking up for old videos are a hassle sometimes.
• Can have CC autogeneration option, it would be better.

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• Frame.io has cut review time in half for us. When compared to the olden days of email threads for video review, I'll never want to go back. This is a huge time saver.
• Frame.io gives a high sense of professionalism. I've had multiple clients express their delight with the application. It helps our feedback process, but also keeps our clients happy.

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• We have seen a very good ROI on all of our weekly videos as it provides really good analytics.
• Because Vimeo is reliable there has been very little to no troubleshooting or issues with video playback. That means our customers don't leave the video when
• Our website is a destination for people to view our videos, so on the negative side, Vimeo doesn't have the user base to have our content organically discovered.

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