Full Circle Insights vs. Sprinklr Marketing

In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Incentivized

• Easy to understand data model and attribution model
• Expert implementation support
• Connecting tools to Salesforce as single source of truth

Incentivized

• Great personal attention from our account executive. They tried their best to coach and onboarding.
• Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
• Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

Incentivized

• We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.

• It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

Incentivized

Full Circle CRM has solved a major visibility problem for us that was the result of architectural differences between Eloqua and salesforce.com that cannot be solved by reporting alone. We rely on this visibility as much as the core systems themselves.

The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

Incentivized

The instructor was the same person who guided our implementation so they not only knew their application but they were also familiar with our data and our specific configuration and processes within salesforce.com. They were able to provide customized instruction to match our needs and personnel.

When I look back at where we were on November 25th compared to where we were on January 25th, having been live for just one month, the difference is amazing. Our management discussions had already moved from discussing the validity of the data to the implications of the insights. As we approach the mid-point in our year, it is difficult to remember the old days when we could not see the road in front of us.

Full Circle's main competitors are standalone reporting tools which perform well and are a good first step into attribution. All tools require significant investment to improve your marketing data model and how you plan and execute campaigns. Full Circle is heavily married to Salesforce and takes advantage of Salesforce's reporting suite vs. visualizing in a standalone tool. This approach also works well if you prefer to visualize data in an alternative tool such as Tableau or Looker. The proprietary approach to visualization used by Bizible and BrightFunnel are less appealing to enterprise companies who are building a modern stack.

Incentivized

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.

Incentivized

• Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend
• Improved funnel velocity and inspection of Marketing to SDR handoffs
• Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget
• Good value product and ROI was positive within a year.

Incentivized

• Time saved on reporting: no need to request any reports from social media agencies anymore
• Time saved on optimisations thanks to AI optimisations available on the platform
• Increased team collaboration: local users have visibility on the best performing content across all the markets

Incentivized