Fullstory vs. Mouseflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.7 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Mouseflow
Score 10.0 out of 10
N/A
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…
$39
per month
Pricing
FullstoryMouseflow
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
Starter
$39
per month
Growth
$129
per month
Business
$259
per month
Pro
$499
per month
Offerings
Pricing Offerings
FullstoryMouseflow
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details—There is a discount applied to the price if a customer commits to an annual payment plan.
More Pricing Information
Community Pulse
FullstoryMouseflow
Considered Both Products
Fullstory
Chose Fullstory
FullStory surpasses the competitors we evaluated as their feature set is much more robust.
Mouseflow
Chose Mouseflow
We looked at several different products when deciding on a heatmap and recording tool. We found that for the data we wanted to gather Mouseflow met all the requirements without a lot of additional features that we didn't want. We went through this process almost two years ago …
Top Pros
Top Cons
Features
FullstoryMouseflow
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.5
19 Ratings
29% below category average
Mouseflow
-
Ratings
Responsive Design for Web Access6.517 Ratings00 Ratings
Mobile Application6.710 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.813 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
8.2
49 Ratings
10% below category average
Mouseflow
-
Ratings
Heatmap tool8.437 Ratings00 Ratings
Click analytics7.844 Ratings00 Ratings
Scroll maps8.333 Ratings00 Ratings
Form fill analysis8.526 Ratings00 Ratings
Conversion tracking7.828 Ratings00 Ratings
Goal tracking6.723 Ratings00 Ratings
Funnel Analysis7.434 Ratings00 Ratings
Session Recording and Replay9.848 Ratings00 Ratings
User Segmentation8.943 Ratings00 Ratings
Best Alternatives
FullstoryMouseflow
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.8 out of 10
Siteimprove
Siteimprove
Score 9.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryMouseflow
Likelihood to Recommend
8.9
(72 ratings)
9.0
(6 ratings)
Likelihood to Renew
9.7
(9 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
8.0
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
9.8
(2 ratings)
Implementation Rating
7.5
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryMouseflow
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
Read full review
Mouseflow
Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
Read full review
Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Mouseflow
  • Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
  • The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
  • In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
  • Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.
Read full review
Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
Read full review
Mouseflow
  • Free version could have more features.
  • Should be optimized for a better view on mobile devices.
  • Although it provides a complete list of data, it is not able to capture certain sessions.
Read full review
Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
Read full review
Mouseflow
No answers on this topic
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
Read full review
Mouseflow
Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
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Reliability and Availability
Fullstory
We've never had issues with availability
Read full review
Mouseflow
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
Read full review
Mouseflow
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Mouseflow
This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
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Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Mouseflow
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Read full review
Mouseflow
Mouseflow is a supplement to Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors
Read full review
Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
Read full review
Mouseflow
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
Read full review
Mouseflow
  • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
  • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
Read full review
ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

Mouseflow Screenshots

Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.