FullStory vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullStory
Score 8.5 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Smartlook
Score 8.5 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
FullStorySmartlook
Editions & Modules
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
FullStorySmartlook
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
FullStorySmartlook
Considered Both Products
FullStory
Chose FullStory
We evaluated several tools when it came to selecting Session Replay and it came down to FullStory and Smartlook. Overall, we found the interface on FullStory to be cleaner and more intuitive and we received input from engineering and support teams that the sessions were easier …
Smartlook
Chose Smartlook
I used FullStory for the past 4 years and I loved it, but I never really used all the functionalities it offers because the price is insane high for the type of company I worked for. With Smartlook I feel I have access to more functionalities with a much better deal.
Chose Smartlook
Smartlook gave us better data with faster set-up, smaller learning curve, and for far less expensive compared to FullStory and other tools we evaluated. Because we manage several sites but are a small shop, it is really important to us that our analytics tools are easy to set …
Chose Smartlook
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some …
Chose Smartlook
FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
Chose Smartlook
None of the other session recording apps offer support for native Android or iOS apps.
Top Pros
Top Cons
Features
FullStorySmartlook
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
FullStory
5.1
18 Ratings
39% below category average
Smartlook
-
Ratings
Responsive Design for Web Access6.116 Ratings00 Ratings
Mobile Application5.69 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.612 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
FullStory
7.6
48 Ratings
11% below category average
Smartlook
-
Ratings
Heatmap tool7.436 Ratings00 Ratings
Click analytics7.343 Ratings00 Ratings
Scroll maps7.732 Ratings00 Ratings
Form fill analysis7.925 Ratings00 Ratings
Conversion tracking6.227 Ratings00 Ratings
Goal tracking6.422 Ratings00 Ratings
Funnel Analysis7.133 Ratings00 Ratings
Session Recording and Replay9.747 Ratings00 Ratings
User Segmentation8.342 Ratings00 Ratings
Best Alternatives
FullStorySmartlook
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Lucky Orange
Lucky Orange
Score 8.8 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.9 out of 10
Siteimprove
Siteimprove
Score 8.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.9 out of 10
Contentsquare
Contentsquare
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullStorySmartlook
Likelihood to Recommend
8.5
(71 ratings)
9.0
(140 ratings)
Likelihood to Renew
9.7
(9 ratings)
8.9
(4 ratings)
Usability
10.0
(1 ratings)
8.0
(74 ratings)
Availability
9.0
(1 ratings)
9.1
(1 ratings)
Performance
8.0
(1 ratings)
8.2
(1 ratings)
Support Rating
8.3
(61 ratings)
7.7
(106 ratings)
Implementation Rating
7.9
(56 ratings)
7.3
(1 ratings)
Configurability
7.0
(1 ratings)
8.2
(2 ratings)
Ease of integration
9.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
8.0
(1 ratings)
8.2
(1 ratings)
Vendor post-sale
8.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
FullStorySmartlook
Likelihood to Recommend
FullStory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Smartlook
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Pros
FullStory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Smartlook
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
Cons
FullStory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
Read full review
Smartlook
  • I feel nickel and dimed with the events and funnels.
  • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
  • Recording playback isn't as clean and maneuverable like FullStory.
Read full review
Likelihood to Renew
FullStory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
Read full review
Smartlook
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
FullStory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Smartlook
Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
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Reliability and Availability
FullStory
We've never had issues with availability
Read full review
Smartlook
No answers on this topic
Performance
FullStory
It seems the performance is really good and always loads quickly
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Smartlook
No answers on this topic
Support Rating
FullStory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Smartlook
Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
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Implementation Rating
FullStory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
Read full review
Smartlook
No answers on this topic
Alternatives Considered
FullStory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Read full review
Smartlook
It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
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Scalability
FullStory
Full story was easy to scale with the growth of our teams and organisation
Read full review
Smartlook
No answers on this topic
Return on Investment
FullStory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
Read full review
Smartlook
  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
Read full review
ScreenShots

FullStory Screenshots

Screenshot of Visualize Data with Custom DashboardsScreenshot of Powerful Session Replay Combined with Dev ToolsScreenshot of FullStory Conversions Illuminates Problems in the Digital ExperienceScreenshot of Fullstory for Mobile AppsScreenshot of FullStory Search & SegmentationScreenshot of Get Quality Insights on the Most Valuable Pages

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps