Fullstory vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.9 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Twilio Segment
Score 8.2 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
FullstoryTwilio Segment
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
FullstoryTwilio Segment
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryTwilio Segment
Considered Both Products
Fullstory
Chose Fullstory
FullStory appears to me to be the most full-featured offering
Twilio Segment
Chose Twilio Segment
Mixpanel and Amplitude offer strong data analytics and Google Analytics is powerful for web data, but their integration capabilities are less extensive compared to Twilio Segment. It's easy-to-use api and data collection and cleaning capabilities Twilio Segment operates as a …
Chose Twilio Segment
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I …
Top Pros
Top Cons
Features
FullstoryTwilio Segment
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.7
19 Ratings
27% below category average
Twilio Segment
-
Ratings
Responsive Design for Web Access6.917 Ratings00 Ratings
Mobile Application7.210 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.113 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
8.6
49 Ratings
7% below category average
Twilio Segment
-
Ratings
Heatmap tool9.037 Ratings00 Ratings
Click analytics8.344 Ratings00 Ratings
Scroll maps8.733 Ratings00 Ratings
Form fill analysis8.826 Ratings00 Ratings
Conversion tracking8.728 Ratings00 Ratings
Goal tracking6.923 Ratings00 Ratings
Funnel Analysis7.634 Ratings00 Ratings
Session Recording and Replay9.948 Ratings00 Ratings
User Segmentation9.443 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Fullstory
-
Ratings
Twilio Segment
7.6
2 Ratings
8% below category average
Tag library00 Ratings8.01 Ratings
Tag variable mapping00 Ratings8.01 Ratings
Ease of writing custom tags00 Ratings8.01 Ratings
Rules-driven tag execution00 Ratings7.01 Ratings
Tag performance monitoring00 Ratings7.01 Ratings
Page load times00 Ratings8.01 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings7.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Fullstory
-
Ratings
Twilio Segment
7.6
2 Ratings
7% below category average
Standard visitor segmentation00 Ratings8.02 Ratings
Behavioral visitor segmentation00 Ratings7.52 Ratings
Traffic allocation control00 Ratings7.02 Ratings
Website personalization00 Ratings8.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Fullstory
-
Ratings
Twilio Segment
8.3
3 Ratings
2% below category average
Account Scoring00 Ratings8.52 Ratings
Customer Data Governance00 Ratings9.02 Ratings
Data Connectors00 Ratings8.73 Ratings
Data Enhancement00 Ratings8.02 Ratings
Data Ingestion00 Ratings8.73 Ratings
Data Storage00 Ratings8.52 Ratings
Data Visibility00 Ratings8.02 Ratings
Event Data00 Ratings8.02 Ratings
Identity Resolution00 Ratings7.52 Ratings
Best Alternatives
FullstoryTwilio Segment
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.7 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.7 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryTwilio Segment
Likelihood to Recommend
9.3
(72 ratings)
8.7
(21 ratings)
Likelihood to Renew
9.7
(9 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
7.7
(8 ratings)
Implementation Rating
7.5
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryTwilio Segment
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Twilio
No answers on this topic
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Twilio
No answers on this topic
Reliability and Availability
Fullstory
We've never had issues with availability
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Twilio
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
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Twilio
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Twilio
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Twilio
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Twilio
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings