TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GetResponse

    Score8.5 out of 10
    N/AGetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

    $19

    per month

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    GetResponseKlaviyo
    Editions & Modules
    FREE
    $0
    per month Up to 500 contacts
    Email Marketing
    $19
    per month Up to 1,000 contacts
    Marketing Automation
    $59
    per month Up to 1,000 contacts
    Ecommerce Marketing
    $69
    per month Up to 1,000 contacts
    MAX and MAX²
    Custom (contact sales)
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    GetResponseKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    GetResponseKlaviyo
    Considered Both Products
    GetResponse
    No answer on this topic
    Klaviyo
    Chose Klaviyo
    Klaviyo is simply a stunning product, and for eCommerce, it's a near-perfect solution. The reason why we chose this software over others:
    • Easier building
    • Visual building
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    115 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    107 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    117 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    105 Answers
    Features
    GetResponseKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of GetResponse and Klaviyo
    Feature
    GetResponse
    8.9
    22 Ratings
    14% above category average
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    WYSIWYG email editor9.021 Ratings8.4120 Ratings
    Dynamic content8.016 Ratings8.2126 Ratings
    Ability to test dynamic content8.715 Ratings7.6118 Ratings
    Landing pages9.016 Ratings8.02 Ratings
    A/B testing9.019 Ratings8.3120 Ratings
    Mobile optimization9.022 Ratings8.6129 Ratings
    Email deliverability reporting10.022 Ratings8.7132 Ratings
    List management9.021 Ratings8.6132 Ratings
    Triggered drip sequences8.217 Ratings8.8118 Ratings
    Lead Management
    Comparison of Lead Management features of GetResponse and Klaviyo
    Feature
    GetResponse
    9.0
    1 Ratings
    13% above category average
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Lead nurturing automation9.01 Ratings8.298 Ratings
    Lead scoring and grading9.01 Ratings7.150 Ratings
    Data quality management9.01 Ratings7.860 Ratings
    Automated sales alerts and tasks00 Ratings7.253 Ratings
    Campaign Management
    Comparison of Campaign Management features of GetResponse and Klaviyo
    Feature
    GetResponse
    9.0
    1 Ratings
    17% above category average
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Event/webinar marketing9.01 Ratings00 Ratings
    Calendaring00 Ratings8.247 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of GetResponse and Klaviyo
    Feature
    GetResponse
    9.0
    1 Ratings
    17% above category average
    Klaviyo
    -
    Ratings
    Social profile integration9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of GetResponse and Klaviyo
    Feature
    GetResponse
    9.7
    22 Ratings
    26% above category average
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Dashboards10.022 Ratings8.1129 Ratings
    Standard reports10.021 Ratings7.7125 Ratings
    Custom reports9.016 Ratings7.585 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of GetResponse and Klaviyo
    Feature
    GetResponse
    8.3
    1 Ratings
    8% above category average
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    API10.01 Ratings8.4100 Ratings
    Customizability9.01 Ratings7.374 Ratings
    Third-party software integrations6.01 Ratings8.150 Ratings
    Role-based workflow & approvals00 Ratings8.255 Ratings
    Integration with Salesforce.com00 Ratings8.320 Ratings
    Best Alternatives
    GetResponseKlaviyo
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GetResponseKlaviyo
    Likelihood to Recommend
    8.0
    (24 ratings)
    8.4
    (134 ratings)
    Likelihood to Renew
    9.0
    (2 ratings)
    9.5
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    GetResponseKlaviyo
    Likelihood to Recommend
    GetResponse
    GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Pros
    GetResponse
    • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
    • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
    • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
    • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
    Incentivized
    Read full review
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Cons
    GetResponse
    • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
    • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
    Incentivized
    Read full review
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Likelihood to Renew
    GetResponse
    As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
    Read full review
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Usability
    GetResponse
    No answers on this topic
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Support Rating
    GetResponse
    Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
    Incentivized
    Read full review
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Implementation Rating
    GetResponse
    No answers on this topic
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Alternatives Considered
    GetResponse
    Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Return on Investment
    GetResponse
    • Only negative. They cleaned our entire contact list.
    • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
    • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
    Read full review
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers