GetResponse vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 7.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Klaviyo
Score 9.1 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Pricing
GetResponseKlaviyo
Editions & Modules
FREE
$0
per month Up to 500 contacts
BASIC
$19
per month Up to 1,000 contacts
PLUS
$59
per month Up to 1,000 contacts
PROFESSIONAL
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact us)
per year
No answers on this topic
Offerings
Pricing Offerings
GetResponseKlaviyo
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
GetResponseKlaviyo
Considered Both Products
GetResponse
Chose GetResponse
We have moved to Klaviyo, which is a way more powerful email provider with way better deliverability.
Klaviyo
Chose Klaviyo
Klaviyo is simply a stunning product, and for eCommerce, it's a near-perfect solution. The reason why we chose this software over others:
  • Easier building
  • Visual building
Top Pros
Top Cons
Features
GetResponseKlaviyo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
1.2
22 Ratings
145% below category average
Klaviyo
8.1
76 Ratings
7% above category average
WYSIWYG email editor1.021 Ratings8.168 Ratings
Dynamic content1.017 Ratings7.872 Ratings
Ability to test dynamic content1.016 Ratings7.367 Ratings
Landing pages1.016 Ratings8.02 Ratings
A/B testing1.019 Ratings8.568 Ratings
Mobile optimization1.022 Ratings8.273 Ratings
Email deliverability reporting1.042 Ratings8.189 Ratings
List management1.021 Ratings8.475 Ratings
Triggered drip sequences3.018 Ratings8.966 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
1.0
1 Ratings
153% below category average
Klaviyo
7.5
57 Ratings
0% below category average
Lead nurturing1.01 Ratings8.655 Ratings
Lead scoring and grading1.01 Ratings7.216 Ratings
Data quality management1.01 Ratings7.020 Ratings
Automated sales alerts and tasks1.01 Ratings7.120 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
1.0
1 Ratings
152% below category average
Klaviyo
-
Ratings
Calendaring1.01 Ratings00 Ratings
Event/webinar marketing1.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
1.0
1 Ratings
152% below category average
Klaviyo
-
Ratings
Social sharing and campaigns1.01 Ratings00 Ratings
Social profile integration1.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
1.0
22 Ratings
152% below category average
Klaviyo
7.9
73 Ratings
7% above category average
Dashboards1.022 Ratings8.273 Ratings
Standard reports1.021 Ratings8.070 Ratings
Custom reports1.016 Ratings7.534 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
1.0
1 Ratings
152% below category average
Klaviyo
8.2
54 Ratings
11% above category average
API1.01 Ratings8.453 Ratings
Role-based workflow & approvals1.01 Ratings7.521 Ratings
Customizability1.01 Ratings8.526 Ratings
Integration with Salesforce.com1.01 Ratings8.43 Ratings
Integration with Microsoft Dynamics CRM1.01 Ratings00 Ratings
Integration with SugarCRM1.01 Ratings00 Ratings
Third-party software integrations1.01 Ratings00 Ratings
Best Alternatives
GetResponseKlaviyo
Small Businesses
SALESmanago
SALESmanago
Score 9.9 out of 10
SALESmanago
SALESmanago
Score 9.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.9 out of 10
SALESmanago
SALESmanago
Score 9.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseKlaviyo
Likelihood to Recommend
1.0
(24 ratings)
9.2
(76 ratings)
Likelihood to Renew
9.0
(2 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
GetResponseKlaviyo
Likelihood to Recommend
GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
Read full review
Klaviyo
Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.
Read full review
Pros
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Read full review
Klaviyo
  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Read full review
Cons
GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
Read full review
Klaviyo
  • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
  • Easier way to clean up and clear out inactive users
  • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
Read full review
Likelihood to Renew
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
Usability
GetResponse
No answers on this topic
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Support Rating
GetResponse
No answers on this topic
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
GetResponse
No answers on this topic
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
Read full review
Klaviyo
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
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Return on Investment
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
Read full review
Klaviyo
  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers