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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GetResponse

    Score8.5 out of 10
    N/AGetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

    $19

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    GetResponseVerticalResponse
    Editions & Modules
    FREE
    $0
    per month Up to 500 contacts
    Email Marketing
    $19
    per month Up to 1,000 contacts
    Marketing Automation
    $59
    per month Up to 1,000 contacts
    Ecommerce Marketing
    $69
    per month Up to 1,000 contacts
    MAX and MAX²
    Custom (contact sales)
    per year
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    GetResponseVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    GetResponseVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of GetResponse and VerticalResponse
    Feature
    GetResponse
    8.9
    22 Ratings
    14% above category average
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor9.021 Ratings10.07 Ratings
    Dynamic content8.016 Ratings10.05 Ratings
    Ability to test dynamic content8.715 Ratings10.04 Ratings
    Landing pages9.016 Ratings10.04 Ratings
    A/B testing9.019 Ratings10.05 Ratings
    Mobile optimization9.022 Ratings10.05 Ratings
    Email deliverability reporting10.022 Ratings10.08 Ratings
    List management9.021 Ratings10.08 Ratings
    Triggered drip sequences8.217 Ratings9.02 Ratings
    Lead Management
    Comparison of Lead Management features of GetResponse and VerticalResponse
    Feature
    GetResponse
    9.0
    1 Ratings
    13% above category average
    VerticalResponse
    -
    Ratings
    Lead nurturing automation9.01 Ratings00 Ratings
    Lead scoring and grading9.01 Ratings00 Ratings
    Data quality management9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of GetResponse and VerticalResponse
    Feature
    GetResponse
    9.0
    1 Ratings
    17% above category average
    VerticalResponse
    -
    Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of GetResponse and VerticalResponse
    Feature
    GetResponse
    9.0
    1 Ratings
    17% above category average
    VerticalResponse
    -
    Ratings
    Social profile integration9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of GetResponse and VerticalResponse
    Feature
    GetResponse
    9.7
    22 Ratings
    26% above category average
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards10.022 Ratings10.09 Ratings
    Standard reports10.021 Ratings10.09 Ratings
    Custom reports9.016 Ratings10.06 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of GetResponse and VerticalResponse
    Feature
    GetResponse
    8.3
    1 Ratings
    8% above category average
    VerticalResponse
    -
    Ratings
    API10.01 Ratings00 Ratings
    Customizability9.01 Ratings00 Ratings
    Third-party software integrations6.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of GetResponse and VerticalResponse
    Feature
    GetResponse
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    GetResponseVerticalResponse
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GetResponseVerticalResponse
    Likelihood to Recommend
    8.0
    (24 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.0
    (2 ratings)
    8.6
    (19 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    GetResponseVerticalResponse
    Likelihood to Recommend
    GetResponse
    GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    GetResponse
    • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
    • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
    • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
    • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    GetResponse
    • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
    • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    GetResponse
    As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    GetResponse
    No answers on this topic
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    GetResponse
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    GetResponse
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    GetResponse
    Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    GetResponse
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    GetResponse
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    GetResponse
    Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    GetResponse
    • Only negative. They cleaned our entire contact list.
    • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
    • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots