Gong vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gong
Score 9.1 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
LeadSquared
Score 7.6 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Pricing
GongLeadSquared
Editions & Modules
No answers on this topic
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
GongLeadSquared
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
GongLeadSquared
Features
GongLeadSquared
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Gong
8.7
199 Ratings
9% above category average
LeadSquared
-
Ratings
Speech-to-Text Transcription8.8196 Ratings00 Ratings
Keyword Detection8.9194 Ratings00 Ratings
Sentiment Analysis7.9176 Ratings00 Ratings
Speaker Diarization8.6186 Ratings00 Ratings
Call Recording Playback9.6197 Ratings00 Ratings
Call Summarization9.0196 Ratings00 Ratings
Conversion Metrics8.5178 Ratings00 Ratings
Keyword Search & Retrieval8.8192 Ratings00 Ratings
Call Tagging8.6181 Ratings00 Ratings
Integration with CRM Systems8.7173 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Gong
-
Ratings
LeadSquared
7.4
39 Ratings
4% below category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings7.027 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings5.039 Ratings
List management00 Ratings9.038 Ratings
Triggered drip sequences00 Ratings10.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Gong
-
Ratings
LeadSquared
8.5
40 Ratings
9% above category average
Lead nurturing automation00 Ratings10.038 Ratings
Lead scoring and grading00 Ratings9.039 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings10.036 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Gong
-
Ratings
LeadSquared
4.1
25 Ratings
57% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Gong
-
Ratings
LeadSquared
6.0
39 Ratings
12% below category average
Dashboards00 Ratings6.039 Ratings
Standard reports00 Ratings8.039 Ratings
Custom reports00 Ratings4.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gong
-
Ratings
LeadSquared
9.0
35 Ratings
12% above category average
API00 Ratings10.031 Ratings
Role-based workflow & approvals00 Ratings8.030 Ratings
Customizability00 Ratings10.035 Ratings
Best Alternatives
GongLeadSquared
Small Businesses
Clari Copilot
Clari Copilot
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Clari
Clari
Score 8.6 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
Clari
Clari
Score 8.6 out of 10
Agile CRM
Agile CRM
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GongLeadSquared
Likelihood to Recommend
9.2
(623 ratings)
7.0
(41 ratings)
Likelihood to Renew
9.3
(13 ratings)
8.8
(9 ratings)
Usability
9.0
(393 ratings)
9.0
(4 ratings)
Availability
6.4
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(100 ratings)
9.8
(4 ratings)
Implementation Rating
4.6
(6 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
7.3
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(2 ratings)
-
(0 ratings)
Professional Services
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
GongLeadSquared
Likelihood to Recommend
Gong.io
Gong is the perfect, all-in-one tool for Sales reps to be able to succeed. It's my one-stop-shop for updating deals, getting intelligence into the accounts I'm servicing, and for coaching/training myself and others. I could even see its use case extending to CSMs. Maybe a bit less appropriate for non-sales-oriented teams.
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LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
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Pros
Gong.io
  • Provides executive summaries for meeting notes and email follow ups.
  • AI Briefs allow anyone to seek information on a particular customer in a matter of seconds.
  • Scores calls such as EBRs or new business sales calls that can be used by management for coaching.
  • Provides accurate forecasting and visibility to sales leaders.
  • Theme spotter can be used to gather feedback and provide data to management for opportunities we continuously here from our clients.
  • Accurately depict key points from conversations and allows for different brief themes to quickly get the information needed for teammates throughout the organization.
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
Gong.io
  • Sometimes Gong doesn't understand the context of the sentence and mistranslates the transcripts, leading to confusion and requiring manual review.
  • The generated reports aren't as detailed, especially the Gong Engage reports. Extra steps are required to search for useful information, which is only available in the CSV files, which contain the complete information needed for proper analysis.
  • I would like a feature where I can automatically tag groups of calls, making it easier to search for information in transcripts without having to go call by call or do that work myself.
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
Gong.io
Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership
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LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Gong.io
It does great for all the things I've mentioned. I didn't give it a 10/10 because I still think there is room to improve as far as improving the quality of the insights that are more actionable. I.e. this happened so you should think about doing this thing as a next step.
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LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Support Rating
Gong.io
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
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LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Implementation Rating
Gong.io
This is nothing something I'm able to answer
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LeadSquared
No answers on this topic
Alternatives Considered
Gong.io
It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
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LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Contract Terms and Pricing Model
Gong.io
I was not involved with the process
Read full review
LeadSquared
No answers on this topic
Professional Services
Gong.io
I was not involved with the process
Read full review
LeadSquared
No answers on this topic
Return on Investment
Gong.io
  • I don't have specific metrics since this feature isn't used in my job personally, but I do know that our sales and CS teams use Gong with SFDC opportunities to help with forecasting closed won opportunities based on intent captured within the call.
Read full review
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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ScreenShots

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation