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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.3 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    Visier People

    Score8.2 out of 10
    Enterprise companies (1,001+ employees)
    Visier aims to give organizations a "Workforce AI Edge:" A set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate employee productivity, and win by adapting to change faster. The company offers people analytics, workforce planning, and compensation allocation. All Visier technology is underpinned by its Real-time People Data Platform, which uses AI to unlock the business-transforming potential of people data, work data, and the fusion…N/A
    Pricing
    Google Ad ManagerVisier People
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerVisier People
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Ad ManagerVisier People
    Considered Both Products
    Google
    No answer on this topic
    Visier
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    14 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    75%
    Implementation went as expected
    9 Answers
    83%
    Implementation went as expected
    10 Answers
    Features
    Google Ad ManagerVisier People
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and Visier People
    Feature
    Google Ad Manager
    7.8
    28 Ratings
    6% above category average
    Visier People
    -
    Ratings
    Data Transfer7.528 Ratings00 Ratings
    DSP integration8.122 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and Visier People
    Feature
    Google Ad Manager
    7.4
    40 Ratings
    6% below category average
    Visier People
    -
    Ratings
    Ad campaign creation7.640 Ratings00 Ratings
    Ad deployment7.040 Ratings00 Ratings
    Display advertising7.639 Ratings00 Ratings
    Ad display and retargeting segmentation7.238 Ratings00 Ratings
    Sequence targeting7.528 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and Visier People
    Feature
    Google Ad Manager
    6.7
    39 Ratings
    15% below category average
    Visier People
    -
    Ratings
    Ad dashboards6.537 Ratings00 Ratings
    Ad performance reports7.439 Ratings00 Ratings
    Ad conversion tracking6.738 Ratings00 Ratings
    Ad attribution reporting6.834 Ratings00 Ratings
    Cross-channel ad management7.029 Ratings00 Ratings
    Ad forecasting and optimization5.734 Ratings00 Ratings
    Workforce Analytics
    Comparison of Workforce Analytics features of Google Ad Manager and Visier People
    Feature
    Google Ad Manager
    -
    Ratings
    Visier People
    8.0
    50 Ratings
    5% below category average
    Automated data collection00 Ratings8.750 Ratings
    Data analysis00 Ratings8.750 Ratings
    Data integration00 Ratings8.650 Ratings
    Predictive analytics00 Ratings5.743 Ratings
    Benchmarking00 Ratings6.749 Ratings
    Report designer00 Ratings8.750 Ratings
    Pre-built content00 Ratings8.350 Ratings
    Data management00 Ratings8.748 Ratings
    Self-service insights00 Ratings8.048 Ratings
    Best Alternatives
    Google Ad ManagerVisier People
    Small Businesses
    AdRoll
    Score3.7 out of 10
    ActivTrak
    Score8.6 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Predictive Index Behavioral Assessment
    Score9.5 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Workday Prism Analytics
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Ad ManagerVisier People
    Likelihood to Recommend
    8.2
    (40 ratings)
    8.7
    (52 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    9.1
    (2 ratings)
    Usability
    6.8
    (8 ratings)
    8.7
    (9 ratings)
    Support Rating
    7.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google Ad ManagerVisier People
    Likelihood to Recommend
    Google
    I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
    Incentivized
    Read full review
    Visier
    Visier People is well-suited for organizations that require the ability to record thorough information on analytics of the company, and to have the change of measuring training's productivity impact. The software isn't well-suited for those who tend to feature a lot of models into the software as the platform doesn't record/support most models, so some data isn't able to be recorded.
    Incentivized
    Read full review
    Pros
    Google
    • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
    • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
    • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
    Incentivized
    Read full review
    Visier
    • The database is very complete and detailed, thus being able to enhance a deep analysis of each user.
    • The Visier dashboard is extremely attractive and friendly, helping staff understand every detail of the analyzes conducted on the company's workforce.
    • Despite not being a great and complete solution to work with HR within this platform, however, data can be shared to exchange information between the head of each department of the company and HR staff and to speed up the analysis process and determine what to do with a low-performing employee.
    • It excellently determines the productivity of each employee and also determines risk by monitoring patterns and behavior.
    Incentivized
    Read full review
    Cons
    Google
    • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
    • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
    • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
    Incentivized
    Read full review
    Visier
    • Visier is a people analytics tool, so all data points are tied to employees. It can be difficult to analyze data points that aren't tied to employees (e.g., certain job data) since the data is driven by people metrics.
    • Visier releases updates quarterly. While this cadence does provide room for updates and enhances to be implemented in the tool throughout the year, other software providers operate on a more continuous update schedule.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
    Incentivized
    Read full review
    Visier
    It is a software with great resources, it increases the possibility that the entire workforce is productive, it gives us quick answers, it is the most powerful workforce analysis software that exists so far.
    Incentivized
    Read full review
    Usability
    Google
    While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
    Incentivized
    Read full review
    Visier
    Visier People makes it very easy for all end users to go in and see, pull, or dig in to their data where previously my team would have to pull or schedule a report of the data to each user. It is also very fast in updating charts/analyses when changing or adding filters, which makes the ease of use better. Last, the charts and analyses are very visually appeasing, making users want to use the platform more.
    Incentivized
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    Support Rating
    Google
    I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
    Incentivized
    Read full review
    Visier
    No answers on this topic
    Implementation Rating
    Google
    No answers on this topic
    Visier
    Visier can move as quickly or as slowly as the client needs. The topic-by-topic approach separates the project in clear phases and allows for focus on specific data. Depending on the size of the implementation team, implementation could move more rapidly if the subject matter experts are responsible for the individual topic data sets.
    Incentivized
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    Alternatives Considered
    Google
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
    Incentivized
    Read full review
    Visier
    Visier People has a user-friendly interface and easy-to-use virtualization as compared to other similar tools available in the market. It also provides multiple prebuild templates for HR and workforce analytics which reduces the time and effort required for manual implementation. It can seamlessly be integrated with other ranges of HR and business systems to make it easier for organizations to centralize the workforce and HR data for analysis.
    Read full review
    Return on Investment
    Google
    • I was able to work well with my budgets - mainly because of the reports.
    • I saw a great spike in the way my ad traffic increased.
    • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
    Incentivized
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    Visier
    • In one case, we were able to realize a 25% reduction in turnover in a key job group by leveraging the insights we derived from Visier workforce analytics.
    • In one case, we were able to identify key turnover trends that would place a business' strategy at risk (due to the fact that turnover was in revenue-generating roles).
    • In both businesses I've used Visier, we were able to significantly reduce manual reporting (by more than 80%), enabling our data analysts to do more consultative work (vs. query generating work) with HR business partners.
    Incentivized
    Read full review
    ScreenShots

    Visier People Screenshots

    Screenshot of Visier People: Learning helps make sense of the complex learning landscape.  Visier People helps spot trends in the sea of records from micro-learning and self-sourced learning activities being pursued by a workforce, and gives shape to the thousands of xAPI statements from LRS. The platform centralizes learning records and identifies which sources are producing the most compelling training to understand the full impact of all a workforce's learning activity.Screenshot of Visier People: Organization provides foundational insights for the organization around employee demographics, diversity, organizational structure, starts, and exits - as well as benchmarking against other Visier organizations with Visier Benchmark’s 10 million+ employee records.Screenshot of Visier People: Workforce helps find the optimal balance when an organization is powered by the hourly worker. Unifying labor data - time, pay, safety, productivity - Visier People helps to discover how hours worked, productivity, and employees’ well-being connect together. Users can then take action on insights into absenteeism, case management, overtime, and worker safety.