Google Ads vs. TubeMogul (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ads
Score 8.2 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
TubeMogul (discontinued)
Score 8.9 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Pricing
Google AdsTubeMogul (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdsTubeMogul (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdsTubeMogul (discontinued)
Considered Both Products
Google Ads

No answer on this topic

TubeMogul (discontinued)
Chose TubeMogul (discontinued)
Like I said previously, it's much easier to have video advertising consolidated with other ad mediums. It keeps consistency in targeting and reporting as well.
Top Pros
Top Cons
Features
Google AdsTubeMogul (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Google Ads
-
Ratings
TubeMogul (discontinued)
6.8
6 Ratings
8% below category average
Data Transfer00 Ratings6.45 Ratings
DSP integration00 Ratings7.16 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Google Ads
-
Ratings
TubeMogul (discontinued)
6.7
6 Ratings
15% below category average
Ad campaign creation00 Ratings6.56 Ratings
Ad deployment00 Ratings6.66 Ratings
Display advertising00 Ratings7.52 Ratings
Ad display and retargeting segmentation00 Ratings6.04 Ratings
Sequence targeting00 Ratings6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Google Ads
-
Ratings
TubeMogul (discontinued)
5.7
7 Ratings
31% below category average
Ad dashboards00 Ratings7.37 Ratings
Ad performance reports00 Ratings6.77 Ratings
Ad conversion tracking00 Ratings5.22 Ratings
Ad attribution reporting00 Ratings3.12 Ratings
Cross-channel ad management00 Ratings6.45 Ratings
Ad forecasting and optimization00 Ratings5.56 Ratings
Best Alternatives
Google AdsTubeMogul (discontinued)
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdsTubeMogul (discontinued)
Likelihood to Recommend
7.1
(115 ratings)
7.0
(10 ratings)
Likelihood to Renew
9.5
(21 ratings)
4.0
(2 ratings)
Usability
7.2
(7 ratings)
10.0
(1 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(8 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdsTubeMogul (discontinued)
Likelihood to Recommend
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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Discontinued Products
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Pros
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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Discontinued Products
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
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Cons
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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Discontinued Products
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
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Likelihood to Renew
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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Discontinued Products
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
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Usability
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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Discontinued Products
No answers on this topic
Support Rating
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Discontinued Products
No answers on this topic
Online Training
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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Discontinued Products
No answers on this topic
Alternatives Considered
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Discontinued Products
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
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Return on Investment
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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Discontinued Products
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
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ScreenShots