Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Jirav
Score10 out of 10
Mid-Size Companies (51-1,000 employees)
Jirav, headquartered in San Francisco, aims to deliver smarter financials and faster insights, helping to understand where a business has been and predict where it will go. The system joins cloud-based Accounting, HR, CRM and billing data to automatically surface an interconnected model that is unique to a business. The solution helps eradicate spreadsheet errors, produce monthly reports that occur in real-time, and connected data enables teams to collaborate on multiple scenarios – bookings,…
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
I feel that Jirav would be best suited for companies with less than 75 employees that need a more robust software than Fathom (Quickbooks Onlne integrated FP&A tool based in Australia) that is very customizable, with simple revenue modeling, few personnel changes every month, few departments, no multi currency, and need collaboration only with top-level personnel. I think Jirav is a product that is being highly recommended in the accounting industry for outsourced accounting firms, but accounting only looks at historical information and there needs to more finance industry influence, approval, and input so they can improve their product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Jirav integrates well with Quickbooks Online (QBO), and I like how you can easily customize the reporting presentation by combining GL accounts and showing more or less details as needed for managerial reporting
I like that Jirav is browser-based and that I can easily share reports with internal and external parties for comments
I feel more confident using Jirav than I do with Excel because there is more data validation, and some notifications will appear if there are errors in the model
The sales capacity model and ramping employees schedule that their implementation / professional services team built for us works well overall (with some limitations)
Ideally, having a direct integration into Jirav would be great for all our data. However, some of our software didn't have a direct integration, so I was glad that Jirav offered the ability to use a connected Google Sheet that lets me input data that can be imported directly into the system
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At times, I feel that Jirav is too customizable. It would be great if they could tailor the system to be more industry-specific. For example, if the system could provide standard formulas for SaaS industry metrics already within the system, then that would have saved me a ton of time with having to create the metrics myself. The formula creation for metrics is quite tedious as well because you can only do simple calculations, such as A + B or A x C. You cannot do A + B + C or A x B x C.
I struggle with the way they have their staff planning set up because I have to reimport an Excel every month with all the changes (new hires, terminations, pay changes), and the changes appear to be retroactive on reports, which doesn't make sense if someone receives a raise or pay change during the year. It would be much easier for planning for bookings if they could add a column for quota by salesperson.
If there are notifications of errors in the model, then the notifications will continue to present themselves after I resolve the issue. It would be nice if I could clear out notifications I know are not relevant anymore. I also still find errors in the system that I would have expected the system to notify me about, such as Assumptions that are set up but they are not included in any formulas, so I should delete that assumption to prevent anyone from thinking changing that assumption will impact the model.
There is some functionality for sharing reports and information, but there is not enough granularity in security settings to allow me to share certain information easily. For example, if I want to share information with managers to manage their departments' budget, but also not see their boss' compensation, then it takes some work to set that up. Or, if I want to share a report with a recruiter of planned headcount and salary, then I need to export it to Excel first and delete Actual headcount and salary, so they don't see current employees' compensation (including the person's boss' salary).
Customer and vendor names do not import, only the totals, so if you look at Actuals vs Plan, the actuals will show a total figure and the plan will show detail, creating the need for an external and manual reconciliation
There is no multi-currency available
Scenario analysis can be difficult to do quickly. For example, if I want to see the plan with planned hires and without planned hires, then I would need to create two separate plans, individually select and delete the planned hires in one plan and keep then in another plan, which is time-consuming
Using Google Sign-In causes the system to time-out frequently for me, so I get kicked out of the system and have to log back in. If I have multiple tabs of Jirav open, then re-logging in sometimes doesn't bring me back to where I was originally at.
You can export reports to Excel, but there are no formulas of the calculations, which makes it more difficult to understand how calculations are being performed unless you look in the browser and dig into the calculations. This also might make it more difficult if you decide to go to another software in the future since you may need to start from scratch in the next software
Seasonality has been difficult to model. For example, the way our model is set up, I can use an assumption for Q1, Q2, Q3 and Q4. However, if I update Q3 for this year, then it also updates Q3 of all subsequent years, which I don't want. A more complex model and additional maintenance would be needed to accomplish more accurate seasonality planning
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Fathom was the cheapest and most basic as an add-on directly to QuickBooks Online Plus, but you lose functionality with Fathom if you use QuickBooks Online Advanced (QBOA). The main loss of functionality for me was the lack of multiple department reporting, which was absolutely necessary for my analysis. Jirav was half the price of Moscaic.tech, but I've heard Mosaic has standard metrics for the SaaS-industry, which is appealing after going through the tedious process of setting up metrics in Jirav. QBOA has additional reporting than QBO Plus, but not enough robust features for planning and modeling. PlaceCPM is Salesforce-based and a I felt having a strong Salesforce admin that can great reports made their unnecessary, and I feel like most of the time you need a Salesforce admin just to run Salesforce. Cube, Vena and OnPlan are spreadsheet-based, but I don't want to use spreadsheets. Prophix, Board and Anaplan seem outdated. Workday was more than what I needed
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
