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Google Analytics vs. Microsoft Dynamics AX (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Dynamics AX (discontinued)

    Score4.8 out of 10
    N/AMicrosoft Dynamics 365 for Finance and Operations (or Dynamics AX) was an ERP product in the Dynamics family. It has been split into separate Dynamics 365 products and is no longer available.N/A
    Pricing
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Dynamics AX (discontinued)
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.8
    8 Ratings
    16% above category average
    Pay calculation00 Ratings9.07 Ratings
    Benefit plan administration00 Ratings9.05 Ratings
    Direct deposit files00 Ratings8.05 Ratings
    Customization
    Comparison of Customization features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    7.0
    13 Ratings
    8% below category average
    API for custom integration00 Ratings5.013 Ratings
    Plug-ins00 Ratings8.912 Ratings
    Security
    Comparison of Security features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    6.0
    14 Ratings
    34% below category average
    Single sign-on capability00 Ratings5.013 Ratings
    Role-based user permissions00 Ratings7.014 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.3
    14 Ratings
    9% above category average
    Dashboards00 Ratings9.012 Ratings
    Standard reports00 Ratings7.014 Ratings
    Custom reports00 Ratings9.014 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.2
    15 Ratings
    6% above category average
    Accounts payable00 Ratings7.015 Ratings
    Accounts receivable00 Ratings7.014 Ratings
    Global Financial Support00 Ratings8.06 Ratings
    Primary and Secondary Ledgers00 Ratings9.07 Ratings
    Journals and Reconciliations00 Ratings7.010 Ratings
    Configurable Accounting00 Ratings9.08 Ratings
    Standardized Processes00 Ratings8.99 Ratings
    Inventory Management
    Comparison of Inventory Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    13 Ratings
    9% above category average
    Inventory tracking00 Ratings8.013 Ratings
    Automatic reordering00 Ratings9.011 Ratings
    Location management00 Ratings9.011 Ratings
    Order Management
    Comparison of Order Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    7.6
    13 Ratings
    4% below category average
    Pricing00 Ratings8.012 Ratings
    Order entry00 Ratings9.011 Ratings
    Credit card processing00 Ratings3.09 Ratings
    Cost of goods sold00 Ratings8.010 Ratings
    Order Orchestration00 Ratings9.05 Ratings
    Subledger and Financial Process
    Comparison of Subledger and Financial Process features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    10 Ratings
    14% above category average
    Billing Management00 Ratings8.99 Ratings
    Cash and Asset Management00 Ratings8.010 Ratings
    Travel & Expense Management00 Ratings8.97 Ratings
    Budgetary Control & Encumbrance Accounting00 Ratings8.97 Ratings
    Period Close00 Ratings8.07 Ratings
    Project Financial Management
    Comparison of Project Financial Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.9
    7 Ratings
    16% above category average
    Budgeting and Forecasting00 Ratings9.06 Ratings
    Project Costing00 Ratings8.06 Ratings
    Cost Capture00 Ratings8.05 Ratings
    Capital Project Management00 Ratings9.05 Ratings
    Customer Contract Compliance00 Ratings9.03 Ratings
    Project Revenue Recognition00 Ratings8.95 Ratings
    Project Execution Management
    Comparison of Project Execution Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.8
    5 Ratings
    21% above category average
    Project Planning and Scheduling00 Ratings8.95 Ratings
    Task Insight for Project Managers00 Ratings9.04 Ratings
    Project Mobile Functionality00 Ratings6.04 Ratings
    Definable Resource Pools00 Ratings9.04 Ratings
    Grants Management
    Comparison of Grants Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    4 Ratings
    15% above category average
    Award Lifecycle Management00 Ratings9.04 Ratings
    Procurement
    Comparison of Procurement features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    7 Ratings
    20% above category average
    Bids Analyzed and Compared00 Ratings9.05 Ratings
    Contract Authoring00 Ratings9.03 Ratings
    Contract Repository00 Ratings9.04 Ratings
    Requisitions-to-Purchase Orders Integrated00 Ratings8.05 Ratings
    Supplier Management00 Ratings8.06 Ratings
    Risk Management
    Comparison of Risk Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.8
    2 Ratings
    26% above category average
    Risk Repository00 Ratings9.02 Ratings
    Control Management00 Ratings9.02 Ratings
    Control Efficiency Assessments00 Ratings9.02 Ratings
    Issue Detection00 Ratings9.02 Ratings
    Remediation and Certification00 Ratings9.02 Ratings
    Logistics
    Comparison of Logistics features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.5
    6 Ratings
    19% above category average
    Transportation Planning and Optimization00 Ratings8.06 Ratings
    Transportation Execution Management00 Ratings8.05 Ratings
    Trade and Customs Management00 Ratings8.95 Ratings
    Fulfillment Management00 Ratings8.04 Ratings
    Warehouse Workforce Management00 Ratings10.05 Ratings
    Manufacturing
    Comparison of Manufacturing features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    7.7
    6 Ratings
    3% above category average
    Production Process Design00 Ratings9.05 Ratings
    Production Management00 Ratings8.05 Ratings
    Configuration Management00 Ratings7.04 Ratings
    Work Execution00 Ratings8.05 Ratings
    Manufacturing Costs00 Ratings9.05 Ratings
    Supply Chain
    Comparison of Supply Chain features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    9.2
    6 Ratings
    23% above category average
    Forecasting00 Ratings9.95 Ratings
    Inventory Planning00 Ratings9.05 Ratings
    Performance Monitoring00 Ratings9.04 Ratings
    Product Lifecycle Management
    Comparison of Product Lifecycle Management features of Google Analytics and Microsoft Dynamics AX (discontinued)
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    9.0
    3 Ratings
    20% above category average
    Proposal Management00 Ratings9.02 Ratings
    Product Master Data Management00 Ratings9.03 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Zoho One
    Score9.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Zoho One
    Score9.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SAP Cloud ERP (SAP S/4HANA Cloud)
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (19 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (4 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (3 ratings)
    Availability
    10.0
    (4 ratings)
    7.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.3
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Dynamics AX (discontinued)
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Discontinued Products
    It integrates fully with the other Microsoft software we use daily, and this coordination speeds up our work and gives us the agility to run easily. For example, in a purchase inquiry, the customer, after submitting a request, identifies the teams that should work on the project, and if they need further review by other people, they are added to the process, and everything is managed seamlessly rather than the sales process. Get the result as fast as possible.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Discontinued Products
    • Microsoft Dynamics AX's scalability to meet our regional office needs provide flexibility to the team's requirements.
    • Combined with Citrix Xenapp, the application offers seamless access for users on high latency unreliable network connection to the application.
    • Application maintenance and updates are easy which makes it possible for us to manage remotely considering the servers are located in a remote Asia site.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Discontinued Products
    • MRP can be slow to adapt to changes in actual production or supply chain transactions.
    • Setting up number sequences seems a trivial matter, but these numbers ID transactions once they are in the ledger and are key--easy to miss this point in the implementation process.
    • Bank rec being easily automated and able to quickly plug into a bank back end to get data is not the best.
    • Payment processing can be 'clunky' based on checks, ACH, Wires...as some of these items are not triggered out of the box in AX, bur are easily added --talking ACH and Wires specifically.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Discontinued Products
    Microsoft Dynamics continues to evolve by bringing more functionality to the customer. Also there are several independent software providers that offer a wide range of solutions for vertical markets.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Discontinued Products
    Overall the product does what we need it to do in order for us to function as a company. While there are some concerns over ongoing costs, the belief is, once we have it fully acclimated to our business the cost should settle into alignment with our original expectations. The new features that are consistently being added do add value to the product as they are usually customer request directed.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Discontinued Products
    Some integration and high volume ramping challenges, particularly with BizTalk and SQL Server, but getting sorted out. Outages over time appeared to be more dependent on integration complexity than AX MES.
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Discontinued Products
    Some integration and high volume ramping challenges, particularly with BizTalk and SQL Server, but getting sorted out. Outages over time appeared to be more dependent on integration complexity than AX MES.
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Discontinued Products
    We use a 3rd-party Microsoft Partner for the system. They are responsive and very knowledgeable. While costs have been mentioned several times in this review they are very aware of costs and have developers who are more economical they use to help offset the level of work required to meet our changes and fix our issues.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Discontinued Products
    It took a lot of work, but Microsoft ultimately did a good job with in-person training, including being onsite in multiple global locations for extended periods.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Discontinued Products
    Our solution deviated from a number of key out-of-the-box standards that were included in Online training. We just used that for introduction to the general functionality.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Discontinued Products
    Some rough spots, but ultimately worked out. The contract didn't appear to be structured to support the level of overlapping facility deployments required to meet timeline commitments. Merging cultures on the program was also challenging. Overall, not an easy implementation by any stretch. Everyone did the best they could.
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Discontinued Products
    I was not part of the decision making process to select Microsoft Dynamics AX, however, I do know that an exhaustive search was done and many options were considered alongside Microsoft Dynamics AX and I feel that the right decision was made in choosing this solution.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Discontinued Products
    • With the robust built-in reporting we were able to drop an external reporting platform that costed about $40,000.
    • API integrations have saved manual entry and reduced having to hire 2-3 people to manage data.
    • Several administrators and developers are required for this which costs about 200-300 thousand in employee costs.
    Incentivized
    Read full review
    ScreenShots