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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Netwrix Auditor

    Score8.3 out of 10
    N/ANetwrix Auditor is designed to enable auditing of the broadest variety of IT systems, including Active Directory, Exchange, file servers, SharePoint, SQL Server, VMware and Windows Server. It also supports monitoring of privileged user activity in all other systems. According to the vendor, Netwrix Auditor eliminates these blind spots by delivering complete visibility into all changes to system configurations, content and permissions across the IT infrastructure.…N/A
    Pricing
    Google AnalyticsNetwrix Auditor
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsNetwrix Auditor
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsNetwrix Auditor
    Considered Both Products
    Google
    No answer on this topic
    Netwrix
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    11 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    89%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    Google AnalyticsNetwrix Auditor
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Netwrix Auditor
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Netwrix Auditor
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsNetwrix Auditor
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Oracle Audit Vault and Database Firewall
    Score7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Oracle Audit Vault and Database Firewall
    Score7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle Audit Vault and Database Firewall
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsNetwrix Auditor
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (20 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.6
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsNetwrix Auditor
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Netwrix
    Netwrix [Auditor] is a great tool for any SysAdmin no matter the company size. Licensing is determined by users, not employee count, and that makes it a great product from a small business to an enterprise application. The time savings coupled with the increased productivity is a key factor is determining this tool over other products.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Netwrix
    • Netwrix Auditor performs the audit collection process in a method that does not burden the systems it is auditing. It usually just pulls the log and event logs data from the machine it is auditing and then performs the extraction of the information in these files on the Netwrix Auditor server. This reducing the audit processes to only pulling log data from the server but does not keep the server busy processing the data.
    • Once the log data has been pulled from a server being audited, Netwrix will store the log data in a compressed form in its Long Term Archive. This allows the database to be kept smaller than the all the data being kept in the Log Term Archive and therefore makes creating reports much faster since the database is not as big as it could be.
    • Since Netwrix Auditor uses standard Microsoft SQL Server and SQL Server Reporting Services (SSRS) to perform reporting, working with the results of the audit is much easier. Anyone who knows SQL Server and SSRS can work with the data and create their own reports.
    • The predefined reports that come with Netwrix Auditor cover most of the items required to properly report on the status of a system. They have many predefined reports for FedRamp, PCI, HIPPA, and other compliance regulations.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Netwrix
    • There is a bit of a learning curve. The interface is fairly intuitive, but I think there is room for improvement.
    • There is a LOT of functionality which can be quite overwhelming at first, but in and of itself, not a bad thing.
    • I think this software would benefit from a "Simple" mode and "Advanced" mode. This would ease the learning curve a bit.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Netwrix
    We have renewed already the licensing of the product minus SQL Server and Oracle Database because the organisation believes the modules are very expensive and have identified a different product for auditing Databases Other modules are very important like the User Activity monitor, AD queries that we can not get from the native AD itself or you have to run complicated powershell scripts! Easy to use interface Pre-defined Reports Easy way to subscribe to important alerts e.g Privilege account group membership changes
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Netwrix
    Netwrix is easy to use; it has a simple reporting system and modules for each area, e.g., exchange, active directory, and Azure. The user interface is quite basic but easy to navigate and is only seen by administrators anyway. Reports can be generated that are meaningful and in a clear format.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Netwrix
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Netwrix
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Netwrix
    Customer support has always been fast and helpful when we run into any issues. The smaller issues are usually resolved within a day or two. It is great support and I feel like I am in good hands anytime an issue comes up. However, we don't run into many issues
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Netwrix
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Netwrix
    Make sure you trial the software and understand the fundamentals of each module that you are interested in Make sure you get the buy in from both Management and most importantly your team members (the product users) for a successful implementation Watch the webinars of the product from the product website
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Netwrix
    I can only compare it to SolarWinds. Their similar products have larger foot prints and seem a little clumsy in comparison. The Netwrix product turns on a lot of the auditing options that were required for the product to work properly where it seemed I had to do a lot of manual tweeking with the SolarWinds product.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Netwrix
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Netwrix
    • 2 men 4 four rule is eliminated.
    • System administrators are on their toes now and very attentive before performing and change.
    • Change management is followed properly.
    • Compliance is implemented as it should be.
    • Housekeeping of servers is done.
    • AD users maintained well.
    Incentivized
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    ScreenShots

    Netwrix Auditor Screenshots

    Screenshot of visibility into changes to critical IT systemsScreenshot of Out-of-the-box Compliance ReportsScreenshot of Customized Reports On-Demand and Easy Data Search