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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Nimble

    Score7.5 out of 10
    N/ANimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.

    $15

    per month

    Pricing
    Google AnalyticsNimble
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Business
    $19.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Google AnalyticsNimble
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsNimble
    Considered Both Products
    Google
    No answer on this topic
    Nimble
    Chose Nimble
    Nimble has given me the tools I need to get the data from potential customers and use it to transform them into potential customers.
    Incentivized
    Chose Nimble
    Google Apps combined with Communication History and the Social portion of Nimble places it in a category by itself, in my opinion.
    It is very cost effective.
    I have found other tools cannot compete on pricing and the social aspect.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    89%
    Would buy again
    16 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    89%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    94%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    94%
    Implementation went as expected
    17 Answers
    Features
    Google AnalyticsNimble
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Nimble
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Nimble
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.5
    30 Ratings
    8% above category average
    Customer data management / contact management00 Ratings9.529 Ratings
    Workflow management00 Ratings8.428 Ratings
    Territory management00 Ratings8.724 Ratings
    Opportunity management00 Ratings8.128 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.429 Ratings
    Contract management00 Ratings8.523 Ratings
    Quote & order management00 Ratings6.621 Ratings
    Interaction tracking00 Ratings9.227 Ratings
    Channel / partner relationship management00 Ratings8.126 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.1
    22 Ratings
    5% above category average
    Case management00 Ratings7.922 Ratings
    Call center management00 Ratings8.220 Ratings
    Help desk management00 Ratings8.321 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.7
    27 Ratings
    12% above category average
    Lead management00 Ratings8.426 Ratings
    Email marketing00 Ratings9.026 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.2
    29 Ratings
    6% above category average
    Task management00 Ratings8.529 Ratings
    Billing and invoicing management00 Ratings8.418 Ratings
    Reporting00 Ratings7.725 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.9
    27 Ratings
    15% above category average
    Forecasting00 Ratings8.923 Ratings
    Pipeline visualization00 Ratings8.827 Ratings
    Customizable reports00 Ratings9.023 Ratings
    Customization
    Comparison of Customization features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.6
    29 Ratings
    12% above category average
    Custom fields00 Ratings9.029 Ratings
    Custom objects00 Ratings8.322 Ratings
    Scripting environment00 Ratings8.518 Ratings
    API for custom integration00 Ratings8.820 Ratings
    Security
    Comparison of Security features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    9.3
    26 Ratings
    10% above category average
    Single sign-on capability00 Ratings9.424 Ratings
    Role-based user permissions00 Ratings9.324 Ratings
    Social CRM
    Comparison of Social CRM features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.4
    29 Ratings
    11% above category average
    Social data00 Ratings8.429 Ratings
    Social engagement00 Ratings8.429 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.8
    25 Ratings
    15% above category average
    Marketing automation00 Ratings8.725 Ratings
    Compensation management00 Ratings8.919 Ratings
    Platform
    Comparison of Platform features of Google Analytics and Nimble
    Feature
    Google Analytics
    -
    Ratings
    Nimble
    8.3
    27 Ratings
    9% above category average
    Mobile access00 Ratings8.327 Ratings
    Best Alternatives
    Google AnalyticsNimble
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsNimble
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.0
    (33 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    7.0
    (3 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (19 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.8
    (19 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsNimble
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Nimble
    This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Nimble
    • Importing contacts in the CRM is very much consist of easy steps.
    • It allows me to create, edit and view contacts records anywhere from the web.
    • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
    • it is playing an excellent role in managing our all relations.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Nimble
    • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
    • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Nimble
    It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Nimble
    The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Nimble
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Nimble
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Nimble
    It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Nimble
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Nimble
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Nimble
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Nimble
    • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
    • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
    Incentivized
    Read full review
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