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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pega Platform

    Score8.5 out of 10
    N/APega Platform is a combined business process management and robotic process automation (RPA) platform with advanced workforce analytics from Pegasystems.

    $0.45

    one-time fee per case**

    Pricing
    Google AnalyticsPega Platform
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Low-code Factory Edition
    $0.45
    one-time fee per case**
    Standard Edition
    $0.80
    one-time fee per case**
    Enterprise Edition
    Custom Quote
    Offerings
    Pricing Offerings
    Google AnalyticsPega Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—**350,000 cases / year minimum. Additional cases available in blocks of 150,000.
    More Pricing Information
    Community Pulse
    Google AnalyticsPega Platform
    Considered Both Products
    Google
    No answer on this topic
    Pegasystems
    Chose Pega Platform
    The Pega BPM conforms to the full set of new BPM specs and it was less costly to deploy a Pega powered solution in the end. Resources could be trained quickly within a short time and the business process automation performed wonderfully with minimal compliance issues. Other …
    Incentivized
    Chose Pega Platform
    Pega is much ahead of other workflow tools in market right now.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    78%
    Implementation went as expected
    7 Answers
    Features
    Google AnalyticsPega Platform
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Pega Platform
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Pega Platform
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics and Pega Platform
    Feature
    Google Analytics
    -
    Ratings
    Pega Platform
    5.3
    63 Ratings
    37% below category average
    Dashboards00 Ratings4.062 Ratings
    Standard reports00 Ratings6.062 Ratings
    Custom reports00 Ratings6.061 Ratings
    Process Engine
    Comparison of Process Engine features of Google Analytics and Pega Platform
    Feature
    Google Analytics
    -
    Ratings
    Pega Platform
    8.0
    66 Ratings
    4% below category average
    Process designer00 Ratings9.065 Ratings
    Process simulation00 Ratings7.957 Ratings
    Business rules engine00 Ratings10.065 Ratings
    SOA support00 Ratings7.151 Ratings
    Process player00 Ratings7.048 Ratings
    Support for modeling languages00 Ratings5.46 Ratings
    Form builder00 Ratings9.059 Ratings
    Model execution00 Ratings8.956 Ratings
    Collaboration
    Comparison of Collaboration features of Google Analytics and Pega Platform
    Feature
    Google Analytics
    -
    Ratings
    Pega Platform
    9.0
    50 Ratings
    8% above category average
    Social collaboration tools00 Ratings9.050 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Google Analytics and Pega Platform
    Feature
    Google Analytics
    -
    Ratings
    Pega Platform
    4.4
    9 Ratings
    59% below category average
    Content management00 Ratings4.49 Ratings
    Best Alternatives
    Google AnalyticsPega Platform
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Process Street
    Score8.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    TIBCO® BPM Enterprise
    Score8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    IBM Business Automation Workflow
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsPega Platform
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.9
    (74 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (7 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (7 ratings)
    Online Training
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsPega Platform
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pegasystems
    Pega Platform has introduced the low code feature, using app studio seasonal and professional developer can develop application easily and quickly. The initial application can be build by Business analyst and product owner who has less knowledge of Pega Platform, further application can be enhanced/extended by professional developer. We can develop end to end application and promote to higher environment. Easily we can perform parallel development using branch.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Pegasystems
    • Quick development time. Much of the Pega "rules" are easy to configure and implement.
    • Visually friendly and modern. Much of the UI/UX elements in the system are continuously supported and updated, giving a nice feel to the apps.
    • Many of the configurations and rules Pega gives to the developers can also be delegated to business users. The organization and structure of the client's business can easily be adapted in the Pega platform.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Pegasystems
    • Need more learning materials. For Beginners who have previous programming experience with another language takes more time to learn.
    • If the developer is met with an issue in pega platform , they have to rely on Pega supporting team to fix it.
    • Customization is available but is not encouraged. Pega does not support faults that occur in customized solutions.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Pegasystems
    Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Pegasystems
    Pega Platform is enhancing its product and launching new features day by day which help to achieve customers needs. If I talk about the earlier version of Pega Platform (i.e. pega v5 and 6.3) there were many numbers of limitations in Pega Platform and if we need to do some customization then needed to write custom java and jave scripts to achieve the functionally. Now I can say Pega Platform is running with market trends and demand. Pega Platform is giving all the options which support the current technologies like decisioning capabilities, real time processing, mashup, process fabrics etc..
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Pegasystems
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Pegasystems
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Pegasystems
    It’s very slow sometimes, but that may be our servers. Also the Knowledge Library needs some work - again, not sure if it’s our setup or what- but I’m unable to search the body of an article for content, so I have to be very intentional with tagging, but it’s not ideal.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Pegasystems
    The online training is an excellent one, but still it is missing hands on development.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Pegasystems
    Implementation is totally depend up on the requirement
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Pegasystems
    We did evaluate multiple products offerings with Pega Platform capabilities and observed that Pega PRPC rules engine and case management capabilities are better over so many BPM Tools. We also conducted a detailed study with developers to identify the best products out of Suite of BPM products. It's observed that Rules engines integration is very streamlined with forms in Pega whereas other tools multiple have powerful data model capabilities but lacks the ease of creating business rules.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Pegasystems
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Pegasystems
    • For one of the applications we worked on, we were able to reduce the processing time on a case from 2 days to 20 minutes by utilizing Pega
    • We were able to resolve the issue of the routing of cases to users based on a specific algorithm by use of Pega
    • Pega case management feature was extensively used in one of the application to establish a parent-child relationship which was very helpful for all the business users
    Incentivized
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    ScreenShots