Google Analytics vs. PingOne from Ping Identity

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Really like [this] solution, it fits our requirements 100%. There are unlimited possibilities to extend the product, either by creating additional adapters or selectors. We really like the policy management level in PingFederate. It's extremely helpful when we can specify customer journey per many different requirements like user location, application type etc. As well, both StepUp and TopDown authentication flows were implemented [easily].

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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• Based on open standards, we can use as much or as little of the Ping suite as we like, depending on which other technologies we've already implemented.
• Continuous innovation and product enhancements have ensured their products continue to meet our rapidly evolving needs.
• Ping Identity has been an outstanding partner, starting with the RFP process and continuing to this day, years after the sale. They are focused on our success at every level of the company and are highly responsive to our needs, issues, and product suggestions.

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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• PingID has some limitations when used as the MFA for some LDAP implementations. You need to use it as a RADIUS password credential validator to solve for some of those limitations, which in turn causes challenges with our ephemeral cloud deployment model of PingFederate.
• The basic logon services within PingFederate are adequate and well-documented, but simple features like disabling user input after entering credentials would help with some of the additional customization required to support real world failure modes.
• PingCentral authorization models and configuration remain unpolished compared to other products, and now the features seem to be shifting toward onboarding PingAccess and PingDirectory over improving baseline administrative functionality/operations.

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We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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Independently Invited by TrustRadius

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Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

Ping's solutions are a powerful tool, but with that comes the need for skills to operate them. It's not easy for inexperienced engineers to run. From the end-user perspective, it is fully customizable and can be as seamless as you need.

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We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Independently Invited by TrustRadius

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Really good customer support, we always receive what we need. Sometimes instead of [a] solution (which have to be developed) we are receiving [a] work around, which is helping ad hoc. Then after time [needed for support to] develop fix we are receiving full fix or we [are] just waiting for new version of the product where our "bugs" are fixed.

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

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PingOne from Ping Identity is the clear winner here. I can say this because the cost of their service is very worth it, and their service offers more than their competitors. In addition to that, this software is still improving daily, which only means that there is still more to come, and their Developers are giving their fair share of service to keep their software the best.

Incentivized

Independently Invited by TrustRadius

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Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

Independently Invited by TrustRadius

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• The TCO for our deployment of Ping will be over a million dollars/year less to operate compared to the systems it replaces.
• Moving the organization to federated protocols allows greater flexibility in our cloud migration strategy and zero trust designs.
• Operating with federated protocols internally facilitates M&A and divestiture activities.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info