Google Analytics vs. Splunk Enterprise

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

I'm liking the newer products, and I'm looking forward to how they integrate with the overall product when they come together. Just log in and be able to query a large number of systems for similar issues or a unique one. That is a great fit for Splunk Enterprise, looking for a simple case or a simple String or something of that nature across multiple machines. It's a great fit for that to identify issues or particular software, whatever your scenario is, String, to find it across any particular server or group of servers, so that you can update or do a deployment or whatever it is you're looking to do.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• It is very useful in creating custom rules for analyzing system logs and display relevant information. The query language is very easy to learn.
• We can create custom UI to visualize the output of our data. The interface is very flexible. It also allows the sharing of rules among users.
• There is an open online community to help others. Stackoverflow also has a splunk community. These resources make it more convenient to learn.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• Splunk light limits number of users to 5. Wish there was a flexible license, where one could add more users.
• Splunk light does not let you add > few realtime alerts. Wish there was a flexible license, where one could add as many realtime alerts as wanted.
• Better insight into daily ingestion values

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.

Incentivized

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

When properly setup and configured, Splunk is extremely reliable.

Incentivized

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

The online course was simple clear and described the main capabilities of the solution. There is also an initial module that can be done for free so anyone can familiarize themselves with the functionality of this solution. On the other hand, however, there could be more free online courses. Maybe even with a certificate, this would broaden the group of people who are familiar with the platform while increasing familiarity with the solution itself.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Smooth without too many major issues.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

A lot of products have natively inside their own dashboards and or their own logging repositories. And each one is difficult to learn or they're too complex or they're not verbose in the sense that they're not easy to mine the data that you're looking for. So that could be anything from the native logging that you find in other Cisco products. It's easier to use Splunk to draw the data that you're looking for as opposed to going to the individual's products themselves to get the logs that you're looking for.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

Splunk can scale in to the petabyte per day range which of course is awesome

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• Splunk has allowed developers to diagnose production issues when access of control was taken away from them to be allowed to view items in production environments and I believe that is invaluable.
• At times some developers weren't super happy about using it, but it was more of the fact that they were used to having production access and not creating their splunk queries to get information.
• Going one place to view logs was very beneficial to have.

Incentivized