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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Sumo Logic

    Score8.9 out of 10
    N/ASumo Logic is a log management offering from the San Francisco based company of the same name.

    $3

    Per GB Logs

    Pricing
    Google AnalyticsSumo Logic
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Essentials
    $3.00
    Per GB Logs
    Enterprise
    $4.00
    Per GB Logs
    Enterprise Security
    $4.25
    Per GB Logs
    Enterprise Suite
    $4.75
    Per GB Logs
    Offerings
    Pricing Offerings
    Google AnalyticsSumo Logic
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSumo Logic
    Considered Both Products
    Google
    No answer on this topic
    Sumo Logic
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Google AnalyticsSumo Logic
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Sumo Logic
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Sumo Logic
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsSumo Logic
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Security QRadar SIEM
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SolarWinds Security Event Manager (SEM)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSumo Logic
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.7
    (17 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (5 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.7
    (6 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    6.2
    (3 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsSumo Logic
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Sumo Logic
    SumoLogic is a fantastic log aggregator and analysis tool, a fine alternative to Splunk. Searching is powerful and mostly intuitive and results come fast. If you have application logs in clusters or Kubernetes pods that lose their logs every time they're restarted, Sumo is the solution for you
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Sumo Logic
    • Sumo Logic allowed for our InfoSec team to ingest logs from our CDN directly, in real-time, instead of massive compressed archives that were sent every two-hours (the only alternative at the time). Sumo Logic had an app for these logs, that allowed us to easily get an immediate payoff from the data, with canned dashboard and saved searches.
    • Sumo Logic has a fairly extensive REST API when it comes to log sources, source configurations, dashboard data, searches, etc. Their wiki for the API is usually kept up to date.
    • Sumo Logic, during the period of time I had used their product, had added the ability to configure agents via configuration files. This allowed customers to configure their endpoints, and modify the endpoints, with configuration management tools like Chef / Puppet / Salt. Beforehand, the only option was to always make changes either via the web portal or REST API.
    • The solutions engineers were extremely helpful, and easily reachable when issues would occur.
    • Users at our company found it easy to get started, working on new dashboards, scheduled searches, and alerting. The alerting worked well with our third-party paging tool.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Sumo Logic
    • I like the help center, but I think if it had more GUI tools, it could help new users.
    • Pulling out data is sometimes hard to read, (Maybe if I knew how to export data better, this would not be an issue for me).
    • I would like better know-how on how to create reports that will help our business.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Sumo Logic
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Sumo Logic
    Sumo Logic is very powerful but definitely requires some configuration work to get the most out of it. You can get a certification related to this, but it is definitely not something you can just throw together.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Sumo Logic
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Sumo Logic
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Sumo Logic
    I would give this rating because I attended a free Sumo Logic training at a WeWork in Chicago. I found the training very useful, and I learned a lot of features that I was not aware of before I went to the training. I like the idea that SumoLogic provides free training seminars. I am certified in level1, and I plan on certifying to level2.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Sumo Logic
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Sumo Logic
    I was satisfied with the implementation, as at the time, it was the best way to implement the product with the available feature sets in Sumo Logic. User creation and management became more of an issue during continued use, instead of it being an issue related to deploying the product in our environment.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Sumo Logic
    Sumo Logic works very well out of the gate. For a small business it has given us what we need. I worked at a larger company previously, and we produced so many logs we had to create a custom logging service to handle them all. Cost and availability are big issues when deciding between the different services, whether self maintained and hosted, or provided by another company.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Sumo Logic
    No answers on this topic
    Professional Services
    Google
    No answers on this topic
    Sumo Logic
    I've assisted several OneLogin customers with partner accounts to Sumo Logic. It has always been pleasant.
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Sumo Logic
    • I can't think of any negative side effects other than it being SO slow sometimes, but compared to Splunk everything is slow
    • It's SO much cheaper than Splunk that the time it takes to query information is well worth it
    • In the times that we've had Sumo go down or stop logging information, we've found that we'd be absolutely lost without Sumo
    Incentivized
    Read full review
    ScreenShots