Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
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Tricentis Tosca
Score8.8 out of 10
N/A
Tricentis Tosca provides an approach to test
automation that is AI-powered, codeless, and end-to-end so it can test
everything in a complex IT landscape, to ensure business processes
work flawlessly no matter where changes occurs.
Its 160+ technology support helps users test everything at
the UI, API and data layer, including virtually any enterprise, custom,
homegrown and mobile application.
With its model-based approach, Tosca enables business,
QA and IT teams to…
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
I still love to test some desktop applications as well as API's with Tosca. For web applications Tosca is OK but there are better alternatives. As a user, Tosca is really great to work with as you can set up a clean project quite fast. It is also quite easy to make a mess as a non-experienced user, using configurations (but in the wrong way), using TCD (but in the wrong way). It would help if there was more focus on generic test automation fundamentals, many more clear examples and instead of just mentioning the best practices, make users really understand the best practices so they know how and when to (not) apply them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ease of maintenance with the help of Reusable TestStep Blocks (Libraries)
Flexible and scalable execution infrastructure to support organizations to ramp up or ramp down the resources based on the requirement.
Various certification courses available on Tricentis Academy to enable users to learn all the available products based on the role desired by the user.
Creation of Execution packs based on the type of testing cycle
AI enabled test case designing with features like test case generation using plain text prompts.
With the help of co pilot, we can now auto generate complex TQL.
Co pilot will summarize what a given test cases will do when executed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Documentation - struggled multiple times with features not explained very well, or not explained at all
The only support is on Tricentis Forums, where, sometimes, based on 'luck' - you will open a support case, and wait few days until you get the chance to speak with someone from Tricentis and show case your issue
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tricentis Tosca has consistently delivered value through its model‑based, low‑code automation, strong SAP ECC/S/4HANA and Fiori support, and the ability to reuse test assets across regression, upgrades, and transformation projects. Its coverage across SAP, Web, APIs, and desktop within a single platform reduces tool sprawl and maintenance effort, while features like risk‑based testing, CI/CD integration, and business‑readable tests align well with our quality and release goals
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Tricentis Tosca supports a large number of technologies and applications. it is easier to start and progress on test automation using Tosca. It is a codeless tool which makes it easier to learn for even a entry level engineer.The modular approach makes it easier to create test cases and maintain them for future enhancements.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tricentis team was very supportive. Support is expensive but they helped us at many level. Setting up timeline, implementation, precise questions on automation challenges. We had an account manager and technical people we could as to talk to. Support was generally timely and helping. They often proposed to come on site to help us which would cost more but could be helpful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tricentis Tosca is codeless and therefore easier to use. It's a great tool for people that would start doing automation and have no coding background. It seems like it has the same capabilities as other test automation suites but I felt it lacked a bit of capabilities on the test management suite such as defects test suites organizations etc
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It really had a very good impact on our ROI. We were able to automate most of the apps and layers with in it and get a very short execution time which led to increased releases with in short span of time.
Time to market really improved and efficiency of developing scripts was not too bad.
With built in test dashboards, it was easy to pull metrics and share the insights with management.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
