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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    Influitive

    Score8 out of 10
    N/AAdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A
    Pricing
    Google Business ProfileInfluitive
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Business ProfileInfluitive
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—To learn more about Influitive's pricing, please reach out to a member of our sales team.
    More Pricing Information
    Community Pulse
    Google Business ProfileInfluitive
    Considered Both Products
    Google
    No answer on this topic
    Influitive
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    95%
    Would buy again
    73 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    94%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    95%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    96%
    Lived up to sales and marketing promises
    47 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    94%
    Implementation went as expected
    47 Answers
    Features
    Google Business ProfileInfluitive
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of Google Business Profile and Influitive
    Feature
    Google Business Profile
    -
    Ratings
    Influitive
    4.9
    2 Ratings
    29% below category average
    Community Building00 Ratings2.02 Ratings
    Referral Management00 Ratings2.02 Ratings
    Rewards Program00 Ratings5.22 Ratings
    Program Notices00 Ratings4.52 Ratings
    Reference Request Automation00 Ratings8.21 Ratings
    Multi-Channel Marketing00 Ratings7.31 Ratings
    User Ratings
    Google Business ProfileInfluitive
    Likelihood to Recommend
    9.2
    (48 ratings)
    8.0
    (154 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.4
    (38 ratings)
    Usability
    8.5
    (3 ratings)
    7.3
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (6 ratings)
    Support Rating
    6.0
    (1 ratings)
    9.7
    (71 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (9 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    6.7
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    6.0
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (14 ratings)
    User Testimonials
    Google Business ProfileInfluitive
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    Influitive
    We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
    Incentivized
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    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    Influitive
    • Allows you to create compelling and engaging challenges that help your content stand out.
    • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
    • The data and insights are easy to access, analyze, and guide you toward your north star.
    Incentivized
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    Influitive
    • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
    • I wish there were more included integrations in the regular Influitive package.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Influitive
    Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
    Incentivized
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
    Read full review
    Influitive
    Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Influitive
    Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    Influitive
    Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
    Incentivized
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    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    Influitive
    If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Influitive
    I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
    Incentivized
    Read full review
    Online Training
    Google
    No answers on this topic
    Influitive
    The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Influitive
    I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
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    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    Influitive
    Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Influitive
    When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
    Read full review
    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
    Incentivized
    Read full review
    Influitive
    • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
    • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
    • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
    Incentivized
    Read full review
    ScreenShots

    Influitive Screenshots

    Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.