Google Business Profile vs. Microsoft 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 8.3 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Microsoft 365
Score 8.7 out of 10
N/A
Microsoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.
$5
Per User Per Month
Pricing
Google Business ProfileMicrosoft 365
Editions & Modules
No answers on this topic
Business Basic
$5.00
Per User Per Month
Individual
$5.84
*Per Month
Business - Apps
$8.25
Per User Per Month
Enterprise - F3
$10.00
Per User Per Month
Business Standard
$12.50
Per User Per Month
Business Premium
$20.00
Per User Per Month
Enterprise - E3
$32.00
Per User Per Month
Enterprise - E5
$57.00
Per User Per Month
Offerings
Pricing Offerings
Google Business ProfileMicrosoft 365
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*When billed annually.
More Pricing Information
Community Pulse
Google Business ProfileMicrosoft 365
Considered Both Products
Google Business Profile
Chose Google Business Profile
N/A but, I would compare it to a bigger and better "yellowpages" - Much like yellow pages you get the jist of a company from the company overview or snapshot. - While customization is limited on yellow pages, I would say the two are comparable in regards to how "customers" or …
Chose Google Business Profile
We get the best reviews on Google Business Profile! It's also a lot easier for users to post reviews there vs on other websites.
Chose Google Business Profile
I also have the same page for marketing on just dial but for searching my service, people usually prefer Google over it because of page ranking. Although people have a conventional mind to choose the first link on the search of the internet rather go on the second one. On the …
Chose Google Business Profile
It is the only tool for use with Google where most of the traffic is done so there are not really other options.
Chose Google Business Profile
Google My Business is really the only tool out there like it. It has worked well for us so no need to try anything else.
Chose Google Business Profile
Google My Business is really the only tool we have used like this.
Chose Google Business Profile
I have not used another tool like Google My Business, but it has worked well for us. I imagine there are similar tools for yahoo or bing but I am not sure because I do not recall seeing anything at all.
Chose Google Business Profile
I have not used another product like this because it is all Google offers.
Chose Google Business Profile
I have not used any other tool besides Google My Business, but it is a great one. I would not really have any need to use another tool besides this one.
Chose Google Business Profile
Google My Business is the only application that we have used like this and there is no reason to use any other.
Chose Google Business Profile
Google My Business is really the only tool we have used like this but we have not needed anything else.
Chose Google Business Profile
We have not really used any other product like this since most of the searches are done through Google so we have only set it up for google. However, I am sure we can set up something similar with other search engines, but this has not been something that was looked into.
Chose Google Business Profile
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the …
Chose Google Business Profile
Moz Local is not free and not providing that many features that google my business does.
Chose Google Business Profile
Google My Business is by far a very popular software and is probably used by at least 50% of the United States' businesses. However, platforms such as WIX, are significantly more expensive than GMB. I started using Google My Business for 2 reasons: one because our competitors …
Chose Google Business Profile
We have not really used anything like this tool so I cannot speak to this point.
Chose Google Business Profile
There are no real alternative as Google search now has a 92.05 market share (Feb 2021) pretty much the only show in town! Bing have their equivalent - Bing Places for Business but it is not as powerful.

A small part of the tool is provided by Trustpilot and reviews.co.uk, but …
Chose Google Business Profile
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is …
Chose Google Business Profile
Google My Business offers the basic features and is free. Birdeye is more complete, has a lot of features, has a good support, but need to pay. Google My Business is sufficient for our marketing strategy.
Chose Google Business Profile
The majority of web searches come from Google no doubt. Around 90%. Probably more than that. Google is the future of search engine marketing. Most people advertise on their search engine to be found for their services. Most people get their business from their google listings. …
Chose Google Business Profile
We have not really used anything like Google My Business as there is not really other tools out there, except maybe for the other search engines. However, we just focus on Google because it is the majority of the traffic.
Chose Google Business Profile
Google My Business is a fantastic tool to set your business and marketing up for success. If you're not actively [utilizing] it, ease start. Get your name out there and take advantage of their features and tools to generate leads and business awareness.

There is truly no tool in …
Chose Google Business Profile
The way Google My Business is easier to understand (intuitive) on both the owner of the business side as well as the customer-facing portion gives it an arm over Microsoft Advertising. GMB started the business listing trend and has left Microsoft only to copy the layout that …
Microsoft 365
Chose Microsoft 365
Microsoft 365 gives us a better offline experience, with the ability to have everything on my local device, but with automatic data sync to OneDrive when connected to the internet. The same with Outlook with a local version of the data. Many other systems use their "online" …
Chose Microsoft 365
Compared to the g-suite Microsoft 365 is so much more universally used. I think it has a way further reach and is easier for everyone to use. It is the basic standard in our business and I’d expect that in most places. I can always transfer my skills and everything is …
Chose Microsoft 365
Microsoft 365 works together well with other apps and performs well as it is the standard setter in many settings. Salesforce is good at what it excels and functions at. The two products do not compete in the same field and are good complementary tools to achieve project …
Chose Microsoft 365
Microsoft is leaps and bounds ahead of these product suites and is an ecosystem unto itself, except for Google Workspace, which offers more features in its online versions than Office Online.
Chose Microsoft 365
Microsoft is the most business friendly especially in the business sector. In the education sector it is not as popular but still wield a ton of respect. Microsoft has their strengths and often has more features than the typically user would need, which is both a strength and …
Chose Microsoft 365
Microsoft 365 is better in the fact that it doesn't try to upsell you daily. Adobe is always trying to get me to go premium.
Chose Microsoft 365
Typically I prefer working with companies with Microsoft 365 as their main tool because they're usually a fast growing company with a global presence. I like using it for work because it's easy to collaborate, share, review, comment, reply in any of the tools. The mobile app …
Chose Microsoft 365
I chose Microsoft 365 because the license includes cloud storage, which OpenOffice, even though it's free, doesn't offer. I also chose it for its customization capabilities for documents, spreadsheets, presentations, and other types of internal documents. In addition, it has …
Chose Microsoft 365
Microsofts teams is far better than google meet application. It is easy to use. Better voice and video quality on teams application. Seamlessly it will work for online meetings. Mobile app is also very good.
Chose Microsoft 365
Microsoft 365 has a strong incumbency moat, where it can be more readily assumed that people know how to use it relative to other options in market.

Chose Microsoft 365
Reduced compatibility with Office documents.
Chose Microsoft 365
It is one of a kind in my eyes.
Chose Microsoft 365
BTE, this search bar is not the best; I couldn't find Google Suite. In any case, it's challenging to find a suite with advanced tools that serves as an office. Google comes close, no one uses OpenOffice (hyperbole), and there isn't much else to use. If you add to that the …
Chose Microsoft 365
In my opinion Microsoft 365 is the most complete out of the bunch because of the cloud and desktop apps, the easy expandability it brings in combination with Azure and Entra/Intune. I must say that Google Workspace is a close contender but the desktop apps are less complete in …
Chose Microsoft 365
Thunderbird is very nice tool but in my case not used because I have several issues with his calendar.
Zoom is very good tool, providing you low band usage and good video and sound quality.
I have tested OpenOffice but not nice UI experience.
Chose Microsoft 365
Its very user-friendly, collaborative and efficient that boosts productivity using cloud tools. their security is strong and it provides data protection. There are regular updates that shields us from attackers too. It offers a wealth of learning resources, including tutorials, …
Chose Microsoft 365
All the features in Microsoft Office 365 are better than any other product in the market except the protection feature. This is the only weakness in Microsoft 365 where had to stop their protection and buy Proofpoint Advanced Threat Protection.

The Exchange Online feature is …
Chose Microsoft 365
Device compatibility and enterprise level voice isn't as readily available with Google Voice.
Chose Microsoft 365
Google sheets is better for sharing and collaborative editing. Versioning of the same file is also one of Google Sheets strong points.
Microsoft 365 is better for working with local files. It is much easier to store the file in multiple places and backup multiple versions in …
Chose Microsoft 365
I really don't know of anything that is a competitor for Microsoft 365 - that's both good and bad.
Chose Microsoft 365
I used to like Google more than Microsoft because I used it more, but now I think they are very similar. I am able to use both on my phone, both have Clouds, and both have synced calendars, documents, and sheets. The reason I use Microsoft is [that] my company uses it, and I …
Chose Microsoft 365
Google Sheets, doesn't give me the same flexibility that Excel does. I have been frustrated when trying to work in Sheets to build complex spreadsheets. It is easier to manipulate and the spreadsheet can still be shared with a team member when cooperation needs to be had in …
Chose Microsoft 365
Compared to Docs & Sheets, Microsoft Word, Excel, and Sheets offer more functionality. Notepad is almost always pre-installed on Microsoft Word-enabled computers. This alternative to Microsoft Word isn't as robust, but it's free. Microsoft Publisher is incompatible with Adobe …
Chose Microsoft 365
I was not in charge of choosing Microsoft 365, but I have used Google Drive extensively in the past. Google Drive and OneDrive are VERY similar. you can hook them up to your file explorer and share links, auto-sync files, and access them on your mobile/tablet, etc. Google Docs …
Chose Microsoft 365
Microsoft 365 (formerly Office 365) and Google Drive have a very similar structure. Both have apps that can provide the same performance. For example, Google Docs and Microsoft Word are alike. Likewise, Google Sheets and Excel, Google Meet and Teams, Google Slide and …
Best Alternatives
Google Business ProfileMicrosoft 365
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Enterprises

No answers on this topic

Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileMicrosoft 365
Likelihood to Recommend
9.3
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
8.6
(0 ratings)
8.7
(0 ratings)
Support Rating
6.0
(0 ratings)
8.9
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Google Business ProfileMicrosoft 365
Likelihood to Recommend
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Microsoft 365 would be well suited for medium to large enterprises. This is where there are several hundreds or thousands of people. Since most everyone has used one of the applications the learning curve would be reduced. Another reason would be the ability to implement security measures to prevent access to sensitive data. This could justify the cost of an Enterprise license.
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Pros
  • I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
  • it's super easy to add new products / post updates about your business
  • The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!
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  • Chat with teams and the integrations with the other apps, and many more smaller ones, like to-dos, news, and the recent Outlook integration.
  • Easy embedding on SharePoint to broadcast all the content created in the different tools.
  • The office package is still robust with the good things from the past and new additions.
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Cons
  • Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
  • I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
  • It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
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  • Fix Outlook. It crashes constantly, uses way too many resources, and freezes to the point that I need to shut it down in the Task Manager.
  • Excel could use an easier numbering function. I used to drag down, and it would number the cells ascending. Somewhere, it lost this function and just copied the same number down the column, which is kind of useless.
  • Someone needs to create (and include) a quick and easy cheat sheet for commonly used formulas. It would be nice if a drop-down would let you choose a formula (without all the prior programming).
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Likelihood to Renew
No answers on this topic
I am completely satisfied with the product, and helps me on a daily basis. I do not the exact cost (it is not a cheap suite) but on the medium and long term the return on investment is guaranteed.
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Usability
I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
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Because it's efficient and cost effective. I can work offline even when there is no Internet or I'm travelling. I am able to meet deadlines because it is user friendly which makes it easy to use. I make good use of the cloud storage as well so I have all my files in one place.
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Support Rating
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
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Implementation Rating
No answers on this topic
Everything works and I use it all the time.
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Alternatives Considered
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the annual plan. When we made the purchase, we had several doubts to be able to implement this platform in our company, since the configuration of the location and the statistical analysis of search is somewhat complicated, but the Yext user support responded after 48 hours, and This did not allow us to quickly implement this software in our company, so we went to make a refund. Google My Business solved all our doubts, each one of the problems presented during the implementation of Google My Business in my company, were solved in just a few minutes since we received help from an online agent 24 hours a day. The implementation of this software was totally fast thanks to the excellent support we received.
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Microsoft 365 works together well with other apps and performs well as it is the standard setter in many settings. Salesforce is good at what it excels and functions at. The two products do not compete in the same field and are good complementary tools to achieve project management goals and tasks.
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Return on Investment
  • Provides social proof of real users experiences.
  • Is often the only information a visitor needs to visit your location providing a zero click search with no need to visit a website.
  • Ensures users can see an unbiased snapshot of a business.
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  • 1600+ users have adopted Microsoft 365 in our company. We even created enablement sharepoint pages for every department and for new hires to go to as the source of truth or see what ERGs to join.
  • Huge time saved with the meeting scheduling assistant especially when trying to book time with busy leaders.
  • Copilots meeting summaries and email summaries are amazing. We can even use your own AI within Teams and ask it questions about our customer accounts, HR questions, etc. right within the Teams platform.
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ScreenShots