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Google Business Profile vs. TrustRadius for Vendors

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    TrustRadius for Vendors

    Score7.5 out of 10
    N/AVirtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

    $30,000

    per year

    Pricing
    Google Business ProfileTrustRadius for Vendors
    Editions & Modules
    No answers on this topic
    Customer Voice
    Starting at $30,000 (multi-year discount available)
    per year per product
    Offerings
    Pricing Offerings
    Google Business ProfileTrustRadius for Vendors
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Multi-year discount available
    More Pricing Information
    Community Pulse
    Google Business ProfileTrustRadius for Vendors
    Considered Both Products
    Google
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    99%
    Would buy again
    100 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    96%
    Delivers good value for the price
    81 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    94%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    97%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    99%
    Implementation went as expected
    68 Answers
    Best Alternatives
    Google Business ProfileTrustRadius for Vendors
    Small Businesses
    No answers on this topic
    SourceForge
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    SourceForge
    Score9.9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileTrustRadius for Vendors
    Likelihood to Recommend
    9.2
    (48 ratings)
    9.0
    (275 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (11 ratings)
    Usability
    8.4
    (3 ratings)
    9.9
    (16 ratings)
    Support Rating
    6.0
    (1 ratings)
    5.5
    (95 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (7 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (7 ratings)
    User Testimonials
    Google Business ProfileTrustRadius for Vendors
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    HG Insights
    Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.
    Incentivized
    Read full review
    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    HG Insights
    • Actively working with us to generate reviews
    • Actively working with us to showcase the reviews we get
    • Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
    • Professional team providing us with services — but also colleagues and friends
    • We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there
    Incentivized
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    HG Insights
    • Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
    • While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
    • It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    HG Insights
    We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
    Incentivized
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
    Read full review
    HG Insights
    It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
    Incentivized
    Read full review
    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    HG Insights
    Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    HG Insights
    My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    HG Insights
    We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
    Incentivized
    Read full review
    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
    Incentivized
    Read full review
    HG Insights
    • We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
    • Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
    • We just signed on for Buyer Intent, so we will be able to speak on this later on.
    Incentivized
    Read full review
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