Google Campaign Manager 360 vs. ZipRecruiter

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

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Its geo targeting and search features made it easy to source people from specific sites and places, also it post the jobs to various platforms at the same time. AI should be more advanced so that we can get some high position profiles because it does not work as good on the high end roles as compared to the low end roles.

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• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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• TSP Restaurant Manager in Chapel Hill, TN currently on ZipRecruiter since yesterday (9/26) and already have an inbox filled with qualified applicants.
• ZipRecruiter has easy access to chat or email with admins if I encounter an issue, and it is quickly resolved, the only time I did have an issue, the response was pretty much immediate.
• ZipRecruiter is attractive to both the job poster and the job seeker. Easy to navigate.

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• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

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• The only thing I can think of is, I don't prefer the unecessary emails I get from ZipRecruiter that don't pertain to my business, or what we use ZipRecruiter for.
• I can't think of anything else that needs to be better
• I can't think of anything else that needs to be better

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Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

Results. The bottom line is the results we are getting. We are seeing not only quality applications, but quality hires that can directly be tied to our use of ZipRecruiter. The ROI is second to none - a simple and easy to use tool that is driving healthcare professionals to my various clients.

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The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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ZipRecruiter is very user-friendly and is extremely reliable when searching for new talent. There are numerous features to help you when you have questions about a posting or your profile. The filtering process is awesome and you have so many ways to find the right talent with the screening questions provided by ZipRecruiter.

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big fat zip zilch nada crappy ball of unwanted ear wax

pages load fine ... it's not easy to know where to go -- you have to know to click on this or that because it's not intuitive.

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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Have not had to utilize support recently, but in past instances they have reached out within 12 hours to help rectify any problems or answer any questions about features and functionality. The only issue I ever had with them was trying to clarify, when they previously advertised that they posted on 200+ job boards, if that meant that your job would for sure be posted on each job board. Turns out, by the way, that they only guarantee distribution, not posting

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I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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onboarding process was very easy.

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Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

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ZipRecruiter is inferior when it comes to comparing it to Indeed. I use both because I want more platforms to advertise my job. However, I find myself obtaining more applicants from Indeed over ZipRecruiter. I don't count ZipRecruiter out, though, because every once in a while, you can find a gem in a haystack.

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because they did not provide qualified candidates so they cannot be relied upon to do what they say they do

• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

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• ZipRecruiter helped us to reaching our hiring goals for 2018. We have been able to source, exempt and non-exempt candidates, in a timely fashion for our roles in the NY Metro area.
• From a cost perspective, ZipRecruiter is more affordable than others that we have used in the past. In the end the results speak for themselves and we have had better success with Zip than other job boards we have used in the past.

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