Google Content Experiments (discontinued) vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
$149
*Month
Pricing
Google Content Experiments (discontinued)Instapage
Editions & Modules
No answers on this topic
Business
$149
*Month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Google Content Experiments (discontinued)Instapage
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Pricing for annual contract.
More Pricing Information
Community Pulse
Google Content Experiments (discontinued)Instapage
Top Pros
Top Cons
Features
Google Content Experiments (discontinued)Instapage
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Content Experiments (discontinued)
9.2
1 Ratings
7% above category average
Instapage
-
Ratings
a/b experiment testing9.01 Ratings00 Ratings
Split URL testing10.01 Ratings00 Ratings
Multivariate testing10.01 Ratings00 Ratings
Multi-page/funnel testing9.01 Ratings00 Ratings
Cross-browser testing8.01 Ratings00 Ratings
Mobile app testing8.01 Ratings00 Ratings
Test significance9.01 Ratings00 Ratings
Visual / WYSIWYG editor10.01 Ratings00 Ratings
Advanced code editor9.01 Ratings00 Ratings
Page surveys8.01 Ratings00 Ratings
Visitor recordings8.01 Ratings00 Ratings
Preview mode8.01 Ratings00 Ratings
Test duration calculator10.01 Ratings00 Ratings
Experiment scheduler10.01 Ratings00 Ratings
Experiment workflow and approval8.01 Ratings00 Ratings
Dynamic experiment activation10.01 Ratings00 Ratings
Client-side tests10.01 Ratings00 Ratings
Server-side tests10.01 Ratings00 Ratings
Mutually exclusive tests10.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Content Experiments (discontinued)
10.0
1 Ratings
13% above category average
Instapage
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control10.01 Ratings00 Ratings
Website personalization10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Content Experiments (discontinued)
9.9
1 Ratings
15% above category average
Instapage
-
Ratings
Click analytics10.01 Ratings00 Ratings
Form fill analysis10.01 Ratings00 Ratings
Conversion tracking10.01 Ratings00 Ratings
Goal tracking10.01 Ratings00 Ratings
Test reporting9.01 Ratings00 Ratings
Results segmentation10.01 Ratings00 Ratings
CSV export10.01 Ratings00 Ratings
Experiments results dashboard10.01 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Google Content Experiments (discontinued)
-
Ratings
Instapage
7.6
3 Ratings
8% above category average
Landing page A/B testing:00 Ratings8.03 Ratings
Dynamic page text replacement00 Ratings7.33 Ratings
Real-time analytics dashboard00 Ratings8.03 Ratings
SEO tools00 Ratings7.73 Ratings
Optimization recommendations00 Ratings7.03 Ratings
Best Alternatives
Google Content Experiments (discontinued)Instapage
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Leadpages
Leadpages
Score 7.8 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Content Experiments (discontinued)Instapage
Likelihood to Recommend
9.0
(13 ratings)
7.7
(28 ratings)
Likelihood to Renew
7.5
(10 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
8.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
Google Content Experiments (discontinued)Instapage
Likelihood to Recommend
Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review
airSlate, Inc
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Read full review
Pros
Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
Read full review
airSlate, Inc
  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Read full review
Cons
Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review
airSlate, Inc
  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
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Likelihood to Renew
Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Read full review
airSlate, Inc
No answers on this topic
Usability
Discontinued Products
No answers on this topic
airSlate, Inc
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
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airSlate, Inc
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Alternatives Considered
Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
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airSlate, Inc
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
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Return on Investment
Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
Read full review
airSlate, Inc
  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Read full review
ScreenShots

Instapage Screenshots

Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Screenshot of Split test your pages to optimize performance and increase conversions.