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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    React (React.js)

    Score9.2 out of 10
    N/AReact or React.js is a JavaScript library for building user interfaces. React enables users to create interactive UIs.

    $0

    Unbounce

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    Google OptimizeReact (React.js)Unbounce
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    Google OptimizeReact (React.js)Unbounce
    Free Trial
    NoNoYes
    Free/Freemium Version
    YesYesNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsAll plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google OptimizeReact (React.js)Unbounce
    Considered Multiple Products
    Google
    Chose Google Optimize
    Other products probably are more in-depth, but also cost more money and require technical resources to install.
    Incentivized
    Open Source
    No answer on this topic
    Unbounce
    Chose Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    7 Answers
    71%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    7 Answers
    83%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    7 Answers
    86%
    Happy with the feature set
    18 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    74%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    6 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    Google OptimizeReact (React.js)Unbounce
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and React (React.js) and Unbounce
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    React (React.js)
    -
    Ratings
    Unbounce
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and React (React.js) and Unbounce
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    React (React.js)
    -
    Ratings
    Unbounce
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and React (React.js) and Unbounce
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    React (React.js)
    -
    Ratings
    Unbounce
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Google Optimize and React (React.js) and Unbounce
    Feature
    Google Optimize
    -
    Ratings
    React (React.js)
    -
    Ratings
    Unbounce
    7.7
    18 Ratings
    25% above category average
    Landing page A/B testing:00 Ratings00 Ratings9.117 Ratings
    Dynamic page text replacement00 Ratings00 Ratings8.612 Ratings
    Real-time analytics dashboard00 Ratings00 Ratings5.817 Ratings
    SEO tools00 Ratings00 Ratings6.915 Ratings
    Optimization recommendations00 Ratings00 Ratings7.915 Ratings
    Best Alternatives
    Google OptimizeReact (React.js)Unbounce
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    Instapage
    Score9.8 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    No answers on this topic
    Instapage
    Score9.8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Sencha
    Score7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeReact (React.js)Unbounce
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.0
    (14 ratings)
    7.9
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    10.0
    (3 ratings)
    8.5
    (7 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)
    10.0
    (3 ratings)
    1.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Google OptimizeReact (React.js)Unbounce
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Open Source
    React is a JavaScript user interface construction library that works well for:
    • Developing web apps with dynamic and complicated user interfaces.
    • creating reusable UI elements that may be used in other applications.
    • creating single-page applications with dynamic content updates that don't require a page reload.
    • The Virtual DOM's effective updating mechanism allows it to handle large volumes of data updates.
    React, on the other hand, might be less suitable for:
    • Websites that are simple, stagnant, and have no interaction. Other libraries or simple HTML, CSS, and JavaScript may be a better fit in such circumstances.
    • Web sockets may be a better choice for applications that need real-time updates, such as chat or gaming apps.
    • When creating mobile apps, React Native is a better option.
    • Server side rendering only, as React is designed to run on the client side.
    Read full review
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Open Source
    • React is fantastic for building performant user interfaces. Our web app is snappy and great for our customers.
    • React has the philosophy of doing one thing and doing it well which is the view layer of the application. This makes it incredibly intuitive and flexible for developers to use.
    • React has lead the way in being able to write modular and structured code. It is a drastic improvement since the days of spaghetti jQuery code.
    • React has an unmatched community. The amount of tools and libraries available is fantastic, and there plenty of solutions available online for common problems.
    Incentivized
    Read full review
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Open Source
    • Debugging React is challenging. Bugs in react code generate stack traces internal to React and it is often totally unclear how it relates to the code you actually wrote.
    • Relating your React elements to corresponding DOM elements is difficult. The intentional separation of virtual and actual DOM also makes it difficult to map the elements to the structures in the DOM. This is partially ameliorated by the use of the React dev tool, which provides a DOM-like view of the React elements, but the tool still does not provide a direct correspondence with the DOM that is often necessary to figure out why something isn't right.
    • Because JSX is React-specific and not a language feature, a special compilation process is necessary to convert JSX code to normal JS. Coming from a C++ background, compiling things doesn't bother me, but many JS developers are used to a less structured development.
    Incentivized
    Read full review
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Open Source
    No answers on this topic
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Open Source
    React is just a bit of a different animal. I was avoiding it for the longest time. I thought for sure I would land on Vue or something else with a more approachable and familiar appearance. But after taking an online course in React, I started realize what people were raving about (and complaining about) and decided to implement it at our office for one of our products.
    Incentivized
    Read full review
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Open Source
    Since it's open-source and very popular, the community support for React and related tools and libraries is excellent. There are a lot of people using the same tools, and so issues tend to get fixed quickly and "recipes" are easy to come by. And since it's backed by Facebook, they have a dedicated engineering team working on the progression of React.
    Incentivized
    Read full review
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Open Source
    No answers on this topic
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Open Source
    While this is a widely contested debate with various blog posts and benchmarks all over the place, its really a personal choice to determine what works for the team. Coming from a Angular 1.x background, I decided to try a new framework when Angular 2.x was announced and at that time React is gaining popularity and Vue hasn't taken off yet. Compared to Angular 1.x and Vue (hybrid of React and Angular) that split the logic from the html templates, I loved the way React breaks code into components using the jsx syntax. In my mind, this allows for cleaner components and easier maintenance
    Incentivized
    Read full review
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Open Source
    • Our web applications now run much faster because the whole page doesn't reload
    • We spend less time developing UI components because a lot of them are readily available on NPM
    • We don't have to optimize apps for multiple browsers since React natively supports it.
    Incentivized
    Read full review
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    ScreenShots

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates