Google Search Console vs. SEO PowerSuite

There are lots of tools and platforms that help us rank well on search engines. While that is helpful, we do need to know how those efforts paid off. This is where Google Search Console comes in. It is vital for every business or website trying to rank well on search engines to have Google Search Console so that they can track their performance and make necessary adjustments.

Incentivized

After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.

• You can also submit your sitemap directly to Google and get it crawled.
• You can also index and crawl you updated and new webpages.
• It also displays errors that are preventing your site pages to get indexed in Google.
• You get a list of all the keywords for which your site is ranking.
• You can track its position, CTR and impressions.

Incentivized

• Finds keyword opportunities with the best chance to rank
• Finds your most ominous competitors
• Finds the opportunities for content changes that make a difference in ranking
• Checks your site for technical issues and suggest fixes for them
• Finds backlinks for your site and opportunities to go for
• Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
• Helps your organize project data and tasks in easy to use columns and filters
• Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date

Incentivized

• It can be a little difficult to navigate
• More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
• An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).

Incentivized

• The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
• Due to large number of settings it takes time to learn it.
• Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics

Incentivized

As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.

Incentivized

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.

Incentivized

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

• Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
• Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.

Incentivized

• SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
• Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
• BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.

Incentivized