TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Tag Manager

    Score9.5 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.

    $0

    Pipedrive

    Score8.7 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    Pricing
    Google Tag ManagerPipedrive
    Editions & Modules
    No answers on this topic
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Offerings
    Pricing Offerings
    Google Tag ManagerPipedrive
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Monthly plans are available. The Essentials monthly plan at $24 per month.
    More Pricing Information
    Community Pulse
    Google Tag ManagerPipedrive
    Considered Both Products
    Google
    Chose Google Tag Manager
    Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools …
    Incentivized
    Pipedrive Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    96%
    Would buy again
    22 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    95%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    15 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    89%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    13 Answers
    89%
    Implementation went as expected
    16 Answers
    Features
    Google Tag ManagerPipedrive
    Security
    Comparison of Security features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    8.9
    58 Ratings
    5% above category average
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    Role-based user permissions8.958 Ratings7.360 Ratings
    Single sign-on capability00 Ratings6.112 Ratings
    Tag Management
    Comparison of Tag Management features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    8.8
    68 Ratings
    8% above category average
    Pipedrive
    -
    Ratings
    Tag library9.263 Ratings00 Ratings
    Tag variable mapping8.955 Ratings00 Ratings
    Ease of writing custom tags7.367 Ratings00 Ratings
    Rules-driven tag execution8.162 Ratings00 Ratings
    Tag performance monitoring10.056 Ratings00 Ratings
    Page load times8.849 Ratings00 Ratings
    Mobile app tagging9.334 Ratings00 Ratings
    Library of JavaScript extensions8.838 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    7.6
    69 Ratings
    7% below category average
    Pipedrive
    -
    Ratings
    Event tracking8.666 Ratings00 Ratings
    Mobile event tracking9.347 Ratings00 Ratings
    Data distribution management8.841 Ratings00 Ratings
    Universal data layer8.358 Ratings00 Ratings
    Automated error checking3.045 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.724 Ratings
    Workflow management00 Ratings7.821 Ratings
    Territory management00 Ratings6.514 Ratings
    Opportunity management00 Ratings8.365 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.864 Ratings
    Contract management00 Ratings8.317 Ratings
    Quote & order management00 Ratings7.314 Ratings
    Interaction tracking00 Ratings8.521 Ratings
    Channel / partner relationship management00 Ratings7.116 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    Case management00 Ratings4.76 Ratings
    Call center management00 Ratings1.15 Ratings
    Help desk management00 Ratings3.16 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    Lead management00 Ratings7.549 Ratings
    Email marketing00 Ratings7.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    Task management00 Ratings7.964 Ratings
    Billing and invoicing management00 Ratings4.15 Ratings
    Reporting00 Ratings8.263 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    Forecasting00 Ratings7.719 Ratings
    Pipeline visualization00 Ratings8.268 Ratings
    Customizable reports00 Ratings7.516 Ratings
    Customization
    Comparison of Customization features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    Custom fields00 Ratings8.664 Ratings
    Custom objects00 Ratings8.554 Ratings
    Scripting environment00 Ratings1.04 Ratings
    API for custom integration00 Ratings7.646 Ratings
    Social CRM
    Comparison of Social CRM features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    Social data00 Ratings1.15 Ratings
    Social engagement00 Ratings1.15 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    Marketing automation00 Ratings3.67 Ratings
    Compensation management00 Ratings3.54 Ratings
    Platform
    Comparison of Platform features of Google Tag Manager and Pipedrive
    Feature
    Google Tag Manager
    -
    Ratings
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    Mobile access00 Ratings8.261 Ratings
    Best Alternatives
    Google Tag ManagerPipedrive
    Small Businesses
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Tag ManagerPipedrive
    Likelihood to Recommend
    9.7
    (73 ratings)
    8.0
    (72 ratings)
    Likelihood to Renew
    7.0
    (7 ratings)
    8.0
    (3 ratings)
    Usability
    7.1
    (18 ratings)
    9.0
    (25 ratings)
    Availability
    9.1
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    2.0
    (12 ratings)
    8.5
    (15 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.8
    (2 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Google Tag ManagerPipedrive
    Likelihood to Recommend
    Google
    I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
    Read full review
    Pros
    Google
    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    Cons
    Google
    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
    Incentivized
    Read full review
    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
    Read full review
    Usability
    Google
    No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
    Read full review
    Support Rating
    Google
    GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
    Incentivized
    Read full review
    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
    Read full review
    Online Training
    Google
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Implementation Rating
    Google
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Incentivized
    Read full review
    Pipedrive Inc.
    Experiment is the only way to start
    Read full review
    Alternatives Considered
    Google
    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Incentivized
    Read full review
    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
    Read full review
    Return on Investment
    Google
    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
    Read full review
    ScreenShots

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot