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Google Universal Analytics (discontinued) vs. Grasshopper

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Grasshopper

    Score6.1 out of 10
    N/AGrasshopper is an IP telephony business communication solution that provides companies with a toll-free or local phone number. It has both desktop and mobile applications and includes features such as custom greeting recording, call forwarding, call transfer, call reporting, and voicemail.

    $18

    per month for a single user

    Pricing
    Google Universal Analytics (discontinued)Grasshopper
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    True Solo
    $18
    per month for a single user
    Solo Plus
    $32
    per month
    Small Business
    $70
    per month
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Grasshopper
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Grasshopper
    Considered Both Products
    Discontinued Products
    No answer on this topic
    GoTo formerly LogMeIn
    Chose Grasshopper
    Grasshopper is far easier to manage with more features at a better price.
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    100%
    Would buy again
    46 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    98%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    93%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    46 Answers
    Features
    Google Universal Analytics (discontinued)Grasshopper
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Grasshopper
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Grasshopper
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Google Universal Analytics (discontinued) and Grasshopper
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Grasshopper
    9.7
    46 Ratings
    20% above category average
    Hosted PBX00 Ratings9.423 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings10.024 Ratings
    User templates00 Ratings10.019 Ratings
    Call reports00 Ratings9.433 Ratings
    Directory of employee names00 Ratings9.434 Ratings
    Call Management
    Comparison of Call Management features of Google Universal Analytics (discontinued) and Grasshopper
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Grasshopper
    9.6
    51 Ratings
    15% above category average
    Answering rules00 Ratings9.247 Ratings
    Call recording00 Ratings9.622 Ratings
    Call park00 Ratings9.812 Ratings
    Call screening00 Ratings10.036 Ratings
    Message alerts00 Ratings9.243 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Google Universal Analytics (discontinued) and Grasshopper
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Grasshopper
    7.9
    12 Ratings
    0% below category average
    Video conferencing00 Ratings7.93 Ratings
    Audio conferencing00 Ratings7.77 Ratings
    Video screen sharing00 Ratings8.23 Ratings
    Instant messaging00 Ratings8.09 Ratings
    Mobile apps
    Comparison of Mobile apps features of Google Universal Analytics (discontinued) and Grasshopper
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Grasshopper
    8.9
    48 Ratings
    12% above category average
    Mobile app for iOS00 Ratings8.935 Ratings
    Mobile app for Android00 Ratings8.929 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Grasshopper
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    CallFire
    Score9.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Fuze
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Grasshopper
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.8
    (56 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    6.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    9.0
    (42 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Grasshopper
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    GoTo formerly LogMeIn
    Grasshopper is well suited for basic needs of texting in and out as well as calling out if you would like to avoid using your personal line. It also eliminates the need to have a dedicated land land in your office or business. You can obtain a vanity number and forward calls through grasshopper.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    • I like that there are differing voicemails for each extension, to keep up with the image of calling a separate line.
    • I love the voicemail text emails. I believe we pay a little extra, but worth every penny for those urgent calls while I am in a meeting.
    • The cost is very reasonable for the value added to our company.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    GoTo formerly LogMeIn
    • It would be nice to have the ability to transfer some calls to another Grasshopper IVR, for those customers who mistakenly dial the wrong number (we have two incoming numbers, one for corporate and one for sales).
    • Likewise, it would be nice to have the ability to forward to a toll-free number, which would have allowed us to work around the inability to transfer between IVRs (see above).
    • Lastly, it would be great to have an 'emergency' switch setting (default off but could be toggled on) that would let us override all IVR settings and transfer all incoming calls elsewhere (either to a direct dial or toll free number) for those rare times when we cannot take any calls (such as a weather emergency OR the one time each year we take all of our staff on a retreat) - that would allow us to send all calls to a backup answering service rather than just voicemail.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    GoTo formerly LogMeIn
    The admin functions are kind of confusing in the old interface which was my most recent experience on the admin side.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    GoTo formerly LogMeIn
    When I was setting up my account I contacted support a couple of times. They were also very professional, personable, and helpful. Their response is prompt and thorough. I'm confident I can get any question answered as well as help with any issue I might have. That's pretty important to me.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    I have not used any other phone services like Grasshopper. I know that there is another option out there called Ruby, which is more like a virtual receptionist but since I did not try it out I cannot compare the two. When I started my company I found the services that Grasshopper offers to be perfect. It still works for us and we have no need to change to anything else right now.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    • It's allowed us to keep cost down. Other phone systems can seriously get outrageous in implementation and monthly fees!
    • It's allowed our team the confidence to work in locations outside of the office and still be seen as professionals.
    • It's decreased the amount of time spent on unwanted sales calls via the call screening application.
    Incentivized
    Read full review
    ScreenShots