Likelihood to Recommend The transition to Google has been painful - key contacts are no longer available.
Read full review Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Read full review Pros Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page. Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS. Read full review Auto-poster feature that allows scheduling of posts to be made in relatively short time. Calendar view has a great UI with easy to use drag and drop and editing features. Message assets can be saved per campaign without having to re-draft them for repeated promotions. Good reporting via excel export and dashboard overview Great customer service and support! Including response rate and implementation of requested features Read full review Cons More customization - Would like to have the ability to edit more without coding. Read full review Sometimes there were bugs in the user experience, but they seemed to be quickly addressed. They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up. Read full review Likelihood to Renew Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad. During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Read full review I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Read full review Usability Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Read full review Reliability and Availability I have never been kicked out of Wildfire service. Always up and running.
Read full review Performance Easy to perform tasks and quick to upload changes to your promotions.
Read full review Support Rating Phone and email support were always available to us when we needed it.
Read full review When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
Read full review Online Training Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Read full review There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Read full review Implementation Rating Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Read full review As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Read full review Alternatives Considered Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Read full review The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Read full review Return on Investment As with any social media management tool, there is a savings on labor hours (rather than doing the manual work) Aggregating all content into one system creates efficiencies for content teams Read full review Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions. Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena. Ability to quickly post allows for immediate input during time sensitive social discussions. Read full review ScreenShots