Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
Google Workspace
MailerLite
Editions & Modules
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Google Workspace
MailerLite
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
Google Workspace does offer several different plans that can match well with the stage of your business. As your business grows, the higher plans can provide the better tooling or expanded features/products to scale with your needs. It would probably become very complicated to swap over to, if you are deeply embedded with another competitor. But, it could be a nice platform to consolidate several disconnected systems under one roof.
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Pricing is a little bit higher than other services
The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
It would be nice if MailerLite worked better with AddEvent icons
When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Google Workspace is incredibly intuitive and user friendly. It's easy to adopt through simple features, for example the prompts to enable Gemini on each call for note taking is reliable, and helps to stop you forgetting to use the feature. The main reason for a strong rating is the consistency and reliability, whilst there's definitely areas for improvement, for example additional calendar features (sharing), or deeper functionality in sheets. The level that it provides means that anyone adopting it will be able to take full use of features within a day or two. Gmail, calendar and the documentation suite contain all the basic features for a small / medium business to run at a high level day to day, with minimal downtime or learning curves.
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Gives us the ability to track the popularity of content in our email as well as who has read the content.
The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
Helps our company to be more transparent and communicate more effectively.
