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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Groove (legacy product)

    Score7.7 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
    Pricing
    Groove (legacy product)MailUp
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Groove (legacy product)MailUp
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Groove (legacy product)MailUp
    Considered Both Products
    Discontinued Products
    No answer on this topic
    MailUp
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    679 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    446 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    682 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    400 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    394 Answers
    No answers on this topic
    Features
    Groove (legacy product)MailUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Groove (legacy product) and MailUp
    Feature
    Groove (legacy product)
    -
    Ratings
    MailUp
    9.5
    1 Ratings
    17% above category average
    WYSIWYG email editor00 Ratings10.01 Ratings
    Dynamic content00 Ratings10.01 Ratings
    Ability to test dynamic content00 Ratings8.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Best Alternatives
    Groove (legacy product)MailUp
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Outreach
    Score8.3 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Groove (legacy product)MailUp
    Likelihood to Recommend
    5.0
    (706 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    8.9
    (33 ratings)
    -
    (0 ratings)
    Usability
    5.4
    (542 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (145 ratings)
    -
    (0 ratings)
    In-Person Training
    4.7
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (13 ratings)
    -
    (0 ratings)
    Configurability
    8.9
    (6 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Groove (legacy product)MailUp
    Likelihood to Recommend
    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
    Read full review
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
    Read full review
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
    Read full review
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Usability
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Performance
    Discontinued Products
    Everything is good
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Support Rating
    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    In-Person Training
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Online Training
    Discontinued Products
    Easy to use
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Implementation Rating
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
    Read full review
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Return on Investment
    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
    Read full review
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    ScreenShots

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot