Get in your groove with GROOVE! Pros and Cons of a very clean and helpful sales campaign tool

It's very helpful when you become familiar with it. That said, the interface is not especially intuitive. I feel confident when navigating new systems so this was not much of a challenge for me, but many of my teammates struggle with navigating Groove. In fact, our company has a fairly robust onboarding series dedicated specifically to Groove. I don't believe this should be the case and have noticed many small areas where navigability could be simplified. My go-to example is the meeting types being hosted in account settings. That is not where I would expect to find meeting parameters and links.

I use Groove for low engagement and low-value accounts in high volumes. I also use Groove for campaigns with broadly relevant information such as a monthly newsletter that includes product updates and such. For high-value and highly engaged customers, the communications require a more personal touch. With high-value accounts, some of this can be achieved by creating a robust CVS with specific account usage data. For highly engaged customers, however, as far as I know, there is no substitute for replying in-thread to build rapport and create expansion opportunities. That said - in my experience, many such threads have begun as customer responses to Groove flows.

It's very useful and I have already received extensive training and so am familiar and confident in using it. Also, it integrates with other tools our team uses such as Google Drive, Salesforce and Gainsight.

At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.

My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.