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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GrowSurf

    Score8.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    GrowSurf is referral program software that helps startups and growth-stage companies launch and manage customer referral, advocacy, and affiliate programs.

    $179

    per month per installation

    Influitive

    Score8 out of 10
    N/AAdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A

    Referral Rock

    Score8 out of 10
    N/AReferral Rock is referral program software built to bring in referrals consistently. Every plan includes a dedicated advisor who helps businesses set up a program built on proven referral best practices and shaped around how they interact with customers day to day. The advisor recommends rewards, sets up the program and its messaging, and handles any integration, so it is built right before it goes live. From there it runs on its own: automatic invites and…

    $250

    per month

    Pricing
    GrowSurfInfluitiveReferral Rock
    Editions & Modules
    Startup
    $179
    per month
    Business
    $449
    per month
    Custom
    Contact Sales
    per year
    No answers on this topic
    Operator
    $250
    per month
    Offerings
    Pricing Offerings
    GrowSurfInfluitiveReferral Rock
    Free Trial
    YesNoYes
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeNo setup fee$800 per subscription
    Additional DetailsUp to a 30% discount for annual pricing.To learn more about Influitive's pricing, please reach out to a member of our sales team.Enterprise plans available as well.
    More Pricing Information
    Features
    GrowSurfInfluitiveReferral Rock
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of GrowSurf and Influitive and Referral Rock
    Feature
    GrowSurf
    -
    Ratings
    Influitive
    4.9
    2 Ratings
    29% below category average
    Referral Rock
    -
    Ratings
    Community Building00 Ratings2.02 Ratings00 Ratings
    Referral Management00 Ratings2.02 Ratings00 Ratings
    Rewards Program00 Ratings5.22 Ratings00 Ratings
    Program Notices00 Ratings4.52 Ratings00 Ratings
    Reference Request Automation00 Ratings8.21 Ratings00 Ratings
    Multi-Channel Marketing00 Ratings7.31 Ratings00 Ratings
    User Ratings
    GrowSurfInfluitiveReferral Rock
    Likelihood to Recommend
    8.2
    (8 ratings)
    8.0
    (154 ratings)
    8.0
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.4
    (38 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (2 ratings)
    7.3
    (19 ratings)
    9.1
    (2 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    9.7
    (71 ratings)
    9.1
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (9 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    6.7
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    6.0
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    GrowSurfInfluitiveReferral Rock
    Likelihood to Recommend
    GrowSurf
    For where our company is at, GrowSurf fit nicely into what we needed and wanted to spend. It allows us to have enough campaigns (currently) to support the needs of our company. Managing the system for payout has not been as easy as anticipated.
    Read full review
    Influitive
    We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
    Incentivized
    Read full review
    Referral Rock
    Referral Rock is very relevant in cases where you already use Salesforce or HubSpot and want to integrate/streamline your Referral Marketing process with your Sales Management process (which is where Salesforce and Hub Spot are mainstream). Referral Rock might be less relevant if you don’t use Salesforce or HubSpot, but in that case, the pricing is also much lower, and you still get great value for the cost.
    Incentivized
    Read full review
    Pros
    GrowSurf
    • Partner and referral incentives are done well.
    • Tracking of all acquisition channels in the business.
    • Easy to set up and implement, very easy to use.
    Incentivized
    Read full review
    Influitive
    • Allows you to create compelling and engaging challenges that help your content stand out.
    • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
    • The data and insights are easy to access, analyze, and guide you toward your north star.
    Incentivized
    Read full review
    Referral Rock
    • Onboarding support
    • Ease of use
    • The ability to automate referral payouts.
    Read full review
    Cons
    GrowSurf
    • A team dashboard will be a great feature to have with more levels of access.
    • Filter and parameters can be added into dashboard.
    • Template UI customization can be enhanced.
    Incentivized
    Read full review
    Influitive
    • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
    • I wish there were more included integrations in the regular Influitive package.
    Incentivized
    Read full review
    Referral Rock
    • Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
    • Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).
    Read full review
    Likelihood to Renew
    GrowSurf
    No answers on this topic
    Influitive
    Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
    Incentivized
    Read full review
    Referral Rock
    No answers on this topic
    Usability
    GrowSurf
    Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website
    Read full review
    Influitive
    Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
    Incentivized
    Read full review
    Referral Rock
    Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.
    Read full review
    Reliability and Availability
    GrowSurf
    No answers on this topic
    Influitive
    Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
    Incentivized
    Read full review
    Referral Rock
    No answers on this topic
    Performance
    GrowSurf
    No answers on this topic
    Influitive
    Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
    Incentivized
    Read full review
    Referral Rock
    No answers on this topic
    Support Rating
    GrowSurf
    No answers on this topic
    Influitive
    If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
    Incentivized
    Read full review
    Referral Rock
    They are very responsive and prompt when we had questions come up. Support has been great.
    Read full review
    In-Person Training
    GrowSurf
    No answers on this topic
    Influitive
    I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
    Incentivized
    Read full review
    Referral Rock
    No answers on this topic
    Online Training
    GrowSurf
    No answers on this topic
    Influitive
    The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
    Read full review
    Referral Rock
    No answers on this topic
    Implementation Rating
    GrowSurf
    No answers on this topic
    Influitive
    I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
    Read full review
    Referral Rock
    No answers on this topic
    Alternatives Considered
    GrowSurf
    We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.
    Incentivized
    Read full review
    Influitive
    Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
    Incentivized
    Read full review
    Referral Rock
    Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.
    Incentivized
    Read full review
    Scalability
    GrowSurf
    No answers on this topic
    Influitive
    When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
    Read full review
    Referral Rock
    No answers on this topic
    Return on Investment
    GrowSurf
    • Needs better customization and user friendly look/feel
    • Helped us grow and give customers a way to make money on spreading the word.
    Read full review
    Influitive
    • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
    • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
    • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
    Incentivized
    Read full review
    Referral Rock
    • Helped fulfill referral rewards.
    • Supported inbound and sales efforts.
    • Multiple programs used by multiple teams.
    Read full review
    ScreenShots

    GrowSurf Screenshots

    Screenshot of how GrowSurf helps startups and growth-stage companies launch branded referral programs that turn word-of-mouth into a repeatable acquisition channel.Screenshot of how referral experiences can be embedded into an existing product or signup flow so teams can launch without rebuilding core user journeys.Screenshot of how GrowSurf supports white-labeled referral pages and participant experiences so programs can match the company brand and product design.Screenshot of where the platform gives teams a central place to track participants, manage rewards, and monitor referral activity across the program lifecycle.Screenshot of GrowSurf includes APIs, webhooks, integrations, and embeddable components for teams that need more customized referral workflows.

    Influitive Screenshots

    Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.

    Referral Rock Screenshots

    Screenshot of Sample Member SharingScreenshot of Full portal to share, view stats, offers, and track referralsScreenshot of Easy sharing over social media, messaging apps, or emailScreenshot of Register from your own custom domainScreenshot of DashboardScreenshot of Widget