HashiCorp Consul is a tool for discovering and configuring services in the IT infrastructure. It provides service discovery, health checking, key/value stores and support for multiple data centers out of the box.
$0
always free
Kissmetrics
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
$150
per month
Pricing
HashiCorp Consul
Kissmetrics
Editions & Modules
Open Source (self-managed)
$0
always free
HCP Consul (Cloud)
$0.027/hr
Per Hour
Enterprise
Self-Managed Custom Deployments
Growth
$500
Monthly Tracked People
Power
$850
Monthly Tracked People
Enterprise
Custom
Monthly Tracked People
Offerings
Pricing Offerings
Consul
Kissmetrics
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
$1,500 per installation
Additional Details
—
What are Monthly Tracked People?
Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics.
Monthly Tracked People can be anonymous or identified.
Consul can provide a light-weight, lightning-fast and robust solution for the following:
Network mesh
Service DNS
Global key-value store (values can be complex objects as well)
Utility for blue-green deployments
Service health checking
Consul can be used in any or a combination of these scenarios. Regardless if you are a network administrator or a regular software engineer, Consul can add value to your work.
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
The GUI: The GUI interface for Consul has gotten a lot better over the years. Since Consul is so easy to interact with via API, this isn't a showstopper, but for those that are less command line inclined it's always nice to be able to refer them to an easy to use and understand web interface
It's chatty: Consul is extremely chatty. Sometimes it's particularly chatty at 2am with no indication as to why and eats up quite a bit of resources. Just be sure to provision your systems that typically take a heavy load with a little extra for Consul
Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Consul's API is extremely user friendly. While their web interface isn't quite as "mature", it's still pretty easily navigated for the average person. Together they make a pretty easy to pick up and use tool.
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
I've never used paid support from HashiCorp, but I consider its support a good one, since they provide a lot of free resources for the community and there are good user groups supporting you on several sorts of issues. Also, HashiCorp is known as a company with a strong relationship with the community, that is easily noticed by the events HashiCorp promotes over the world.
Our front-line product support person (Mika) is great. She is responsive and great to work with.
However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.
Just to be clear, these comments only apply to escalated support issues.
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Consul was easier to configure out of the box than Serf and gave us more initial options. Its easy to use tools and support were by far superior to Serf in many ways. Support alone was one of those areas that Serf could take an example from Consul to keep its customers happy.
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
It contains a native web UI, which in contrast to its counterparts, is handy, very intuitive and - most importantly - very informative. It leaves no room for doubt about your services "forest" health. So, for that purpose, the learning curve was almost down to non-existent. Our team managed to work seamlessly with Consul being our services API
Our management staff had a difficult time understanding what Consul was really all about. For technical staff it is pretty simple to understand the huge value such a tool can pose to our suite of solutions, but once our management staff took the grasp of its valuable handy set of tools, we didn't take long to start using it and keeping track of our Swarm overall health, with was a constant concern for the entire company before.
For load balancing purposes, we were relying pretty much on guesses before we decided to use Consul. One would check a certain node overall health and decide if we would need to spring a new instance at AWS or Digital Ocean.
Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
