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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Publer

    Score9.5 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    HeapPubler
    Editions & Modules
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    HeapPubler
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Features
    HeapPubler
    Publishing
    Comparison of Publishing features of Heap and Publer
    Feature
    Heap
    -
    Ratings
    Publer
    9.0
    73 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.673 Ratings
    Content optimization00 Ratings8.769 Ratings
    Workflow management00 Ratings8.767 Ratings
    Engagement
    Comparison of Engagement features of Heap and Publer
    Feature
    Heap
    -
    Ratings
    Publer
    8.4
    61 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.450 Ratings
    Bulk actions00 Ratings8.460 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Heap and Publer
    Feature
    Heap
    -
    Ratings
    Publer
    9.4
    70 Ratings
    12% above category average
    Twitter00 Ratings9.249 Ratings
    Facebook00 Ratings9.164 Ratings
    LinkedIn00 Ratings9.554 Ratings
    Google+00 Ratings9.729 Ratings
    Instagram00 Ratings9.465 Ratings
    Pinterest00 Ratings9.735 Ratings
    YouTube00 Ratings9.442 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Heap and Publer
    Feature
    Heap
    -
    Ratings
    Publer
    8.0
    54 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.352 Ratings
    Competitor analysis00 Ratings7.743 Ratings
    Account management
    Comparison of Account management features of Heap and Publer
    Feature
    Heap
    -
    Ratings
    Publer
    8.7
    57 Ratings
    9% above category average
    Role-based user permissions & privileges00 Ratings8.651 Ratings
    Mobile access00 Ratings8.854 Ratings
    Best Alternatives
    HeapPubler
    Small Businesses
    Mixpanel
    Score8.3 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Gainsight PX
    Score7.6 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeapPubler
    Likelihood to Recommend
    8.4
    (233 ratings)
    9.5
    (74 ratings)
    Likelihood to Renew
    9.3
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (65 ratings)
    9.1
    (54 ratings)
    Availability
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    8.4
    (61 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (8 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (2 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HeapPubler
    Likelihood to Recommend
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    Publer
    Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version
    Read full review
    Pros
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    Publer
    • A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
    • Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
    • Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
    Read full review
    Cons
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    Publer
    • Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
    • The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
    • Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
    • I'd also love to see better integration with my personalized AI, trained on my business.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    Publer
    I love the tool, is simple and useful
    Read full review
    Usability
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    Publer
    The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.
    Read full review
    Reliability and Availability
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    Publer
    No answers on this topic
    Performance
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
    Read full review
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
    Read full review
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Implementation Rating
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
    Read full review
    Publer
    No answers on this topic
    Alternatives Considered
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
    Read full review
    Publer
    In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Contentsquare
    No answers on this topic
    Publer
    I just used the web integration
    Read full review
    Scalability
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
    Read full review
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.