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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heyflow

    Score8.3 out of 10
    N/AHeyflow is a funnel platform used to build highly converting funnels, landing pages, advertorial and pre-sell pages, quizzes, and anything else that needs to convert. With an AI trained on 150,000+ real funnels and $2B+ in ad spend, it recommends the right questions, proof points, and sequencing before a single test is run. Performance marketers, agencies, ecom brands, and growth teams can use Heyflow to drive higher CVR, better ROAS, and lower CAC.

    $89

    per month

    UserTesting

    Score8.1 out of 10
    N/AUserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
    Pricing
    HeyflowUserTesting
    Editions & Modules
    Starter
    $89
    per month
    Growth
    $149
    per month
    Scale
    $299
    per month
    Enterprise
    from $1100
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    HeyflowUserTesting
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual subscription as well as for start ups.—
    More Pricing Information
    Community Pulse
    HeyflowUserTesting
    Considered Both Products
    Heyflow
    No answer on this topic
    UserTesting
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    22 Answers
    95%
    Would buy again
    128 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    16 Answers
    92%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    22 Answers
    92%
    Happy with the feature set
    126 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    17 Answers
    95%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    19 Answers
    97%
    Implementation went as expected
    90 Answers
    Features
    HeyflowUserTesting
    Lead Management
    Comparison of Lead Management features of Heyflow and UserTesting
    Feature
    Heyflow
    7.6
    7 Ratings
    1% below category average
    UserTesting
    -
    Ratings
    Automated sales alerts and tasks8.06 Ratings00 Ratings
    Automated follow-ups7.14 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Heyflow and UserTesting
    Feature
    Heyflow
    8.2
    18 Ratings
    9% above category average
    UserTesting
    -
    Ratings
    Integrations with advertising platforms8.214 Ratings00 Ratings
    Integrations with CRMs7.816 Ratings00 Ratings
    Integrations with data storage tools8.114 Ratings00 Ratings
    Integrations with lead automation tools8.713 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Heyflow and UserTesting
    Feature
    Heyflow
    7.5
    20 Ratings
    10% below category average
    UserTesting
    -
    Ratings
    KPI analytics7.318 Ratings00 Ratings
    Drop-off analytics7.520 Ratings00 Ratings
    A/B tests7.815 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Heyflow and UserTesting
    Feature
    Heyflow
    7.9
    22 Ratings
    6% below category average
    UserTesting
    -
    Ratings
    Drag & Drop editing8.322 Ratings00 Ratings
    Branding customization9.021 Ratings00 Ratings
    Different question types7.421 Ratings00 Ratings
    Conditional logic paths6.421 Ratings00 Ratings
    Embedded calculations6.215 Ratings00 Ratings
    Form templates6.719 Ratings00 Ratings
    Custom code8.316 Ratings00 Ratings
    Web embedding9.119 Ratings00 Ratings
    Mobile responsiveness9.321 Ratings00 Ratings
    Date picker7.218 Ratings00 Ratings
    File upload9.020 Ratings00 Ratings
    Dynamic content7.818 Ratings00 Ratings
    Best Alternatives
    HeyflowUserTesting
    Small Businesses
    Dealfront
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    Dovetail
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeyflowUserTesting
    Likelihood to Recommend
    8.3
    (22 ratings)
    8.5
    (196 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.4
    (8 ratings)
    Usability
    8.2
    (22 ratings)
    8.6
    (174 ratings)
    Availability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.1
    (1 ratings)
    8.3
    (173 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    4.6
    (4 ratings)
    Configurability
    9.1
    (1 ratings)
    7.3
    (1 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    HeyflowUserTesting
    Likelihood to Recommend
    Heyflow
    Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
    Read full review
    UserTesting
    UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
    Incentivized
    Read full review
    Pros
    Heyflow
    • anyone can do it, reduces cost/need for engineering team help
    • fast to get started, there isn't a lot to implement
    • designing and setting up the flow is easy
    • allows both out of the box or fully custom options, which makes it compatible with any project
    Incentivized
    Read full review
    UserTesting
    • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
    • UserTesting University is a great platform to learn how to use UT and general information about research.
    • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
    Incentivized
    Read full review
    Cons
    Heyflow
    • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
    • a/b testing, not being able to 'keep' older variants which we may want to retest later
    • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
    Incentivized
    Read full review
    UserTesting
    • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
    • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
    • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
    Incentivized
    Read full review
    Likelihood to Renew
    Heyflow
    Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







    In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







    Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















    Incentivized
    Read full review
    UserTesting
    I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
    Incentivized
    Read full review
    Usability
    Heyflow
    Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
    I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
    Incentivized
    Read full review
    UserTesting
    It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
    Incentivized
    Read full review
    Reliability and Availability
    Heyflow
    There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
    Read full review
    UserTesting
    Never encountered any problems
    Incentivized
    Read full review
    Performance
    Heyflow
    Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
    Read full review
    UserTesting
    Perfectly fine. Never had any problems.
    Incentivized
    Read full review
    Support Rating
    Heyflow
    Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
    Read full review
    UserTesting
    I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
    Incentivized
    Read full review
    Implementation Rating
    Heyflow
    I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
    Read full review
    UserTesting
    From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
    Incentivized
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    Alternatives Considered
    Heyflow
    Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
    Read full review
    UserTesting
    The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
    Incentivized
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    Contract Terms and Pricing Model
    Heyflow
    No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
    Read full review
    UserTesting
    No answers on this topic
    Scalability
    Heyflow
    The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
    Read full review
    UserTesting
    The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
    Incentivized
    Read full review
    Return on Investment
    Heyflow
    • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
    • Faster time-to-market for launching new funnels, reducing development costs.
    Incentivized
    Read full review
    UserTesting
    • Content is key to the sign up journey and UserTesting helps me improve that.
    • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
    • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
    Incentivized
    Read full review
    ScreenShots

    Heyflow Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    UserTesting Screenshots

    Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.