HG Insights Platform vs. LeadIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HG Insights Platform
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
LeadIQ
Score 6.3 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
Pricing
HG Insights PlatformLeadIQ
Editions & Modules
No answers on this topic
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
Offerings
Pricing Offerings
HG Insights PlatformLeadIQ
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
HG Insights PlatformLeadIQ
Features
HG Insights PlatformLeadIQ
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HG Insights Platform
9.1
37 Ratings
5% below category average
LeadIQ
8.3
11 Ratings
6% above category average
Company information8.337 Ratings9.511 Ratings
Contact information00 Ratings8.011 Ratings
Industry information00 Ratings7.510 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
HG Insights Platform
8.3
35 Ratings
0% below category average
LeadIQ
-
Ratings
Industry-Specific Information8.530 Ratings00 Ratings
Search Tools8.231 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
HG Insights Platform
8.1
37 Ratings
0% below category average
LeadIQ
-
Ratings
Competitor Research7.934 Ratings00 Ratings
Market Insights and Reports8.335 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
HG Insights Platform
-
Ratings
LeadIQ
7.4
11 Ratings
5% below category average
Advanced search00 Ratings7.510 Ratings
Identification of new leads00 Ratings5.69 Ratings
List quality00 Ratings6.511 Ratings
List upload/download00 Ratings8.010 Ratings
Ideal customer targeting00 Ratings7.07 Ratings
Load time/data access00 Ratings9.511 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
HG Insights Platform
-
Ratings
LeadIQ
7.6
11 Ratings
2% above category average
Lead qualification process00 Ratings6.45 Ratings
Smart lists and recommendations00 Ratings5.35 Ratings
Salesforce integration00 Ratings9.58 Ratings
Company/business profiles00 Ratings7.58 Ratings
Alerts and reminders00 Ratings7.54 Ratings
Data hygiene00 Ratings7.010 Ratings
Automatic data refresh00 Ratings9.08 Ratings
Tags00 Ratings8.06 Ratings
Filters and segmentation00 Ratings8.56 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
HG Insights Platform
-
Ratings
LeadIQ
6.3
2 Ratings
17% below category average
Sales email templates00 Ratings6.12 Ratings
Append emails to records00 Ratings6.52 Ratings
Best Alternatives
HG Insights PlatformLeadIQ
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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User Ratings
HG Insights PlatformLeadIQ
Likelihood to Recommend
9.1
(43 ratings)
7.0
(21 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
8.5
(41 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
7.7
(10 ratings)
User Testimonials
HG Insights PlatformLeadIQ
Likelihood to Recommend
HG Insights
For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.
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LeadIQ
I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
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Pros
HG Insights
  • It works great for seeing if the site or app for a company is hosted on AWS.
  • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
  • It has a great google chrome plug-in.
  • UI/UX is modern and clean.
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LeadIQ
  • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
  • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
  • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
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Cons
HG Insights
  • integration with SFDC could be better
  • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
  • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
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LeadIQ
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
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Likelihood to Renew
HG Insights
No answers on this topic
LeadIQ
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
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Usability
HG Insights
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
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LeadIQ
the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
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Support Rating
HG Insights
No answers on this topic
LeadIQ
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
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Alternatives Considered
HG Insights
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
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LeadIQ
The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
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Return on Investment
HG Insights
  • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
  • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
  • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
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LeadIQ
  • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
  • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
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ScreenShots

HG Insights Platform Screenshots

Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.