What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
955 Ratings
19 Ratings

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
955 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    146 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.1
    71%
    159 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.5
    75%
    146 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    207 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    288 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.8
    78%
    198 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    237 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    243 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.7
    77%
    172 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.8
    78%
    187 Ratings
    N/A
    0 Ratings

    Bulk actions

    8.0
    80%
    207 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    144 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    212 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    137 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    181 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.5

    Hootsuite

    85%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    265 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    273 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    240 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    241 Ratings
    N/A
    0 Ratings

    Pinterest

    7.8
    78%
    128 Ratings
    N/A
    0 Ratings

    YouTube

    7.9
    79%
    123 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    209 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.9
    79%
    217 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.7
    77%
    149 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    Iconosquare

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.4
    84%
    209 Ratings
    N/A
    0 Ratings

    Mobile access

    7.9
    79%
    232 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 1 area: Likelihood to Recommend
    • Iconosquare is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    345 Ratings
    8.0

    Iconosquare

    80%
    8 Ratings

    Likelihood to Renew

    8.8

    Hootsuite

    88%
    80 Ratings

    Iconosquare

    N/A
    0 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings

    Iconosquare

    N/A
    0 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings

    Iconosquare

    N/A
    0 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings

    Iconosquare

    N/A
    0 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    231 Ratings
    9.4

    Iconosquare

    94%
    6 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    Iconosquare

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    Iconosquare

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings

    Iconosquare

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    I find it very well-suited for tracking a small number of social media accounts. Viewing streams that show, for example, my Twitter Home, Followers, Posts, Likes, Retweets, and scheduled posts - all on one screen - simplifies social media management. I run a small business though, so I can envision where the free version of Hootsuite might not be sufficient for a large organization with a lot of social media accounts, users, and activity. That said, I would be lost without Hootsuite for my basic social media interactions.
    Craig Mullins | TrustRadius Reviewer

    Iconosquare

    Brands that are looking for in-depth Instagram analytics would benefits from Iconosquare. The platform monitors and tracks a multitude of metrics that can help inform marketing and social strategies. Iconosquare is also a great platform for those looking to better manage their Instagram—features such as scheduling posts, getting a preview of feeds, importing pictures in bulk, and so on, can all help visually inform your brand's account.
    Anonymous | TrustRadius Reviewer

    Pros

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Iconosquare

    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Jared DeLong | TrustRadius Reviewer

    Cons

    Hootsuite

    • I am not able to repost an item and simultaneously change the bitly link. Harder to track posts that are essentially the same but are going to different audiences. I have to recreate the post from scratch to do that. I wish I could repost a post and customize the back end of the owly so I can see just by looking at the owly what post it was and where I posted it. For example, I would love to post my newsletter using an owly link like: ow.ly/NLpediatricOTtwitter and then repost it (from the original post by renaming the link to ow.ly/NLpedatricPTtwitter etc....... It's impossible for me to easily compare the performance of a single post across multiple social medial platforms or accounts
    • Analytics are clunky and hard to manipulate.
    • I wish they would increase the size of scheduling time (hour, minute, am, or pm) drop-down boxes. I have to click and scroll to find times later in the day. Every click matters.
    • It would save clicks if you could navigate from one social media account to another without clicking a dropdown box and then scrolling. It would be great to be able to assign "favorites" that you can check and uncheck from the main planner/calendar view.
    HEIDI KAY | TrustRadius Reviewer

    Iconosquare

    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Iconosquare

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 per month

    Iconosquare Editions & Modules

    Edition
    Pro$491
    Advanced$791
    EnterpriseCustom1
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Usability

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Performance

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Hootsuite

    Hootsuite 8.1
    Based on 231 answers
    As discussed earlier, no one at Hootsuite has ever been able to answer my questions, so I have stopped even trying to contact Hootsuite customer service. I think people are well-intentioned (that's why I'm not giving a 0), but I feel like I've been doing social media since before some of these kids were born, and my questions are just out of their league. Another problem - and I'm not sure there's a fix for this - is that if you try to Google a Hootsuite-related question, looking for someone who maybe had the same problem and how they fixed it, it's virtually impossible to find an answer that doesn't come from Hootsuite itself. All the content on the Hootsuite site just sort of drowns the search algorithms and the first few results pages are corporate pages, most of which do not contain the answers you need. So you have to go to forums and hope for the best.
    Anonymous | TrustRadius Reviewer

    Iconosquare

    Iconosquare 9.4
    Based on 6 answers
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Online Training

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Iconosquare

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Hootsuite

    Ultimately, we selected Hootsuite for the benefits-to-cost ratio it had. Sprout Social has an incredibly robust platform with great social listening, a nice scheduling calendar, and a lot of metrics you can view, plus team post creation and approval flows. It's an impressive platform but was far beyond our budget range. Later is a nice platform for Instagram, but ultimately the only truly outstanding features it had (when I evaluated it) were the ability to look at how your profile grid would lay out and the ability to have a uni-link that lets users click to destinations from images that are a duplicate of your feed. Great additional features, to be sure, but they were not important enough for my team to pay for a platform when we can use Meta Business for free since scheduling is currently our biggest concern. I used HubSpot Marketing Hub at a previous company. It was convenient for management to be able to see what was going out since they already did most of their work in Hubspot. It was a fairly basic platform that only allowed for scheduling normal feed posts.
    Sarah Carrig (Iddings) | TrustRadius Reviewer

    Iconosquare

    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Anonymous | TrustRadius Reviewer

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Iconosquare

    No answers on this topic

    Return on Investment

    Hootsuite

    • I was able to increase my visibility on a regular basis by posting several times a day.
    • Reaching more people daily has increased my listenership by at least 30%.
    • The features have allowed my business to grow using the tools available.
    Anonymous | TrustRadius Reviewer

    Iconosquare

    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Kelcey Zacarese | TrustRadius Reviewer

    Screenshots

    Add comparison