What users are saying about
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Top Rated
508 Ratings
4 Ratings

Hootsuite

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Top Rated
508 Ratings
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Score 7.8 out of 100
4 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.0
MavSocial
Boolean keyword searches
Hootsuite
6.9
MavSocial
Filtering out noise/spam
Hootsuite
6.2
MavSocial
Sentiment analysis
Hootsuite
6.7
MavSocial
Broad channel coverage
Hootsuite
8.3
MavSocial

Publishing

Hootsuite
8.1
MavSocial
9.0
Content planning and scheduling
Hootsuite
9.1
MavSocial
9.5
Audience targeting
Hootsuite
7.4
MavSocial
9.0
Content optimization
Hootsuite
7.6
MavSocial
9.0
Workflow management
Hootsuite
8.2
MavSocial
8.5

Engagement

Hootsuite
7.7
MavSocial
Automated routing and prioritization
Hootsuite
7.5
MavSocial
Customer interaction histories
Hootsuite
7.6
MavSocial
Bulk actions
Hootsuite
8.0
MavSocial

Marketing

Hootsuite
6.9
MavSocial
9.0
Lead generation
Hootsuite
7.0
MavSocial
Content marketing
Hootsuite
7.4
MavSocial
Paid media management
Hootsuite
6.6
MavSocial
9.0
Campaigns and promotions
Hootsuite
6.8
MavSocial
9.0

Channel coverage/integration

Hootsuite
8.5
MavSocial
9.6
Twitter
Hootsuite
9.4
MavSocial
9.5
Facebook
Hootsuite
9.0
MavSocial
10.0
LinkedIn
Hootsuite
8.8
MavSocial
10.0
Google+
Hootsuite
8.9
MavSocial
Instagram
Hootsuite
7.5
MavSocial
9.5
Pinterest
Hootsuite
8.3
MavSocial
YouTube
Hootsuite
7.7
MavSocial
9.0

Reporting/analytics

Hootsuite
7.3
MavSocial
7.5
Campaign success analytics
Hootsuite
7.4
MavSocial
7.0
Real-time tracking
Hootsuite
7.7
MavSocial
8.0
Competitor analysis
Hootsuite
6.8
MavSocial

Account management

Hootsuite
8.1
MavSocial
9.0
Role-based user permissions & privileges
Hootsuite
8.3
MavSocial
10.0
Mobile access
Hootsuite
7.9
MavSocial
8.0

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

MavSocial

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Kevin Eberle | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

MavSocial

  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

MavSocial

I went with Mavsocial due to cost and the ability to scale the tool.
Kevin Eberle | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

MavSocial

  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Additional Pricing Details

MavSocial

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

* per installation

MavSocial Editions & Modules

Edition
FreeFREE
Business$199
Advanced$192
PRO$78
  1. 1 user
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite
8.3
MavSocial
9.0

Likelihood to Renew

Hootsuite
8.4
MavSocial

Usability

Hootsuite
9.3
MavSocial

Reliability and Availability

Hootsuite
10.0
MavSocial

Performance

Hootsuite
10.0
MavSocial

Support Rating

Hootsuite
7.4
MavSocial

In-Person Training

Hootsuite
6.0
MavSocial

Online Training

Hootsuite
10.0
MavSocial

Implementation Rating

Hootsuite
10.0
MavSocial

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