What users are saying about
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Top Rated
1042 Ratings
5 Ratings

Hootsuite

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Top Rated
1042 Ratings
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Score 8 out of 100
5 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Hootsuite ranks higher in 1 feature set: Reporting/analytics
  • MavSocial ranks higher in 4 feature sets: Publishing, Marketing, Channel coverage/integration, Account management

Listening/monitoring

7.5

Hootsuite

75%

MavSocial

Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features

Boolean keyword searches

7.3
73%
154 Ratings
N/A
0 Ratings

Filtering out noise/spam

7.0
70%
167 Ratings
N/A
0 Ratings

Sentiment analysis

7.4
74%
155 Ratings
N/A
0 Ratings

Broad channel coverage

8.2
82%
220 Ratings
N/A
0 Ratings

Publishing

8.2

Hootsuite

82%
9.0

MavSocial

90%
MavSocial ranks higher in 4/4 features

Content planning and scheduling

9.1
91%
321 Ratings
9.5
95%
2 Ratings

Audience targeting

7.7
77%
217 Ratings
9.0
90%
1 Rating

Content optimization

7.8
78%
259 Ratings
9.0
90%
1 Rating

Workflow management

8.2
82%
265 Ratings
8.5
85%
2 Ratings

Engagement

7.8

Hootsuite

78%

MavSocial

Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features

Automated routing and prioritization

7.6
76%
183 Ratings
N/A
0 Ratings

Customer interaction histories

7.7
77%
199 Ratings
N/A
0 Ratings

Bulk actions

7.9
79%
220 Ratings
N/A
0 Ratings

Marketing

7.5

Hootsuite

75%
9.0

MavSocial

90%
Hootsuite ranks higher in 2/4 features

Lead generation

7.1
71%
151 Ratings
N/A
0 Ratings

Content marketing

8.1
81%
227 Ratings
N/A
0 Ratings

Paid media management

7.3
73%
144 Ratings
9.0
90%
1 Rating

Campaigns and promotions

7.6
76%
191 Ratings
9.0
90%
1 Rating

Channel coverage/integration

8.4

Hootsuite

84%
9.6

MavSocial

96%
MavSocial ranks higher in 5/7 features

Twitter

9.1
91%
293 Ratings
9.5
95%
2 Ratings

Facebook

9.0
90%
302 Ratings
10.0
100%
2 Ratings

LinkedIn

8.6
86%
259 Ratings
10.0
100%
2 Ratings

Google+

8.9
89%
60 Ratings
N/A
0 Ratings

Instagram

8.1
81%
265 Ratings
9.5
95%
2 Ratings

Pinterest

7.7
77%
136 Ratings
N/A
0 Ratings

YouTube

7.8
78%
126 Ratings
9.0
90%
1 Rating

Reporting/analytics

7.8

Hootsuite

78%
7.5

MavSocial

75%
Hootsuite ranks higher in 2/3 features

Campaign success analytics

7.8
78%
227 Ratings
7.0
70%
2 Ratings

Real-time tracking

7.8
78%
233 Ratings
8.0
80%
2 Ratings

Competitor analysis

7.6
76%
156 Ratings
N/A
0 Ratings

Account management

8.1

Hootsuite

81%
9.0

MavSocial

90%
MavSocial ranks higher in 2/2 features

Role-based user permissions & privileges

8.5
85%
221 Ratings
10.0
100%
1 Rating

Mobile access

7.8
78%
248 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • MavSocial is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.3

Hootsuite

83%
379 Ratings
9.0

MavSocial

90%
2 Ratings

Likelihood to Renew

8.9

Hootsuite

89%
80 Ratings

MavSocial

N/A
0 Ratings

Usability

9.0

Hootsuite

90%
27 Ratings

MavSocial

N/A
0 Ratings

Availability

10.0

Hootsuite

100%
36 Ratings

MavSocial

N/A
0 Ratings

Performance

10.0

Hootsuite

100%
32 Ratings

MavSocial

N/A
0 Ratings

Support Rating

8.1

Hootsuite

81%
262 Ratings

MavSocial

N/A
0 Ratings

In-Person Training

6.0

Hootsuite

60%
1 Rating

MavSocial

N/A
0 Ratings

Online Training

10.0

Hootsuite

100%
8 Ratings

MavSocial

N/A
0 Ratings

Implementation Rating

10.0

Hootsuite

100%
65 Ratings

MavSocial

N/A
0 Ratings

Configurability

10.0

Hootsuite

100%
1 Rating

MavSocial

N/A
0 Ratings

Vendor post-sale

9.1

Hootsuite

91%
1 Rating

MavSocial

N/A
0 Ratings

Vendor pre-sale

10.0

Hootsuite

100%
2 Ratings

MavSocial

N/A
0 Ratings

Likelihood to Recommend

Hootsuite

I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
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MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pros

Hootsuite

  • Hootsuite is excellent for viewing all your posts on every social media platform in one place
  • Hootsuite is great for showing you what that post will look like with the graphic attached.
  • Hootsuite is great for moving posts that need to be edited to a different day or month.
  • Hootsuite is great for offering you times to post if you aren't sure at which time to post
Read full review

MavSocial

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review

Cons

Hootsuite

  • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
  • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
  • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
Read full review

MavSocial

  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
Read full review

Pricing Details

Hootsuite

Starting Price

$49 per month

Editions & Modules

Hootsuite editions and modules pricing
EditionModules
Professional$491
Team$2492
Business$7393
EnterpriseContact for Pricing4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

Pricing Plans

MavSocial

Starting Price

$78 per month

Editions & Modules

MavSocial editions and modules pricing
EditionModules
Business1991
Pro782
Enterprise4993

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Likelihood to Renew

Hootsuite

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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MavSocial

No answers on this topic

Usability

Hootsuite

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Read full review

MavSocial

No answers on this topic

Reliability and Availability

Hootsuite

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review

MavSocial

No answers on this topic

Performance

Hootsuite

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review

MavSocial

No answers on this topic

Support Rating

Hootsuite

I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
Read full review

MavSocial

No answers on this topic

In-Person Training

Hootsuite

Very easy to teach and learn
Read full review

MavSocial

No answers on this topic

Online Training

Hootsuite

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Read full review

MavSocial

No answers on this topic

Implementation Rating

Hootsuite

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
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MavSocial

No answers on this topic

Alternatives Considered

Hootsuite

A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
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MavSocial

I went with Mavsocial due to cost and the ability to scale the tool.
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Scalability

Hootsuite

We haven't needed to scale it all.
Read full review

MavSocial

No answers on this topic

Return on Investment

Hootsuite

  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
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MavSocial

  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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Screenshots

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