What users are saying about
Hootsuite
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Top Rated
897 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 897 reviews and ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 18 reviews and ratings
Feature Set Ratings
Listening/monitoring

7.6
Hootsuite
76%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Boolean keyword searches

7.5
75%
133 Ratings

N/A
0 Ratings
Filtering out noise/spam

7.3
73%
143 Ratings

N/A
0 Ratings
Sentiment analysis

7.6
76%
136 Ratings

N/A
0 Ratings
Broad channel coverage

8.2
82%
189 Ratings

N/A
0 Ratings
Publishing

8.2
Hootsuite
82%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Content planning and scheduling

9.0
90%
258 Ratings

N/A
0 Ratings
Audience targeting

7.8
78%
180 Ratings

N/A
0 Ratings
Content optimization

7.9
79%
213 Ratings

N/A
0 Ratings
Workflow management

8.2
82%
219 Ratings

N/A
0 Ratings
Engagement

7.8
Hootsuite
78%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Automated routing and prioritization

7.7
77%
157 Ratings

N/A
0 Ratings
Customer interaction histories

7.8
78%
166 Ratings

N/A
0 Ratings
Bulk actions

8.0
80%
188 Ratings

N/A
0 Ratings
Marketing

7.6
Hootsuite
76%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Lead generation

7.1
71%
128 Ratings

N/A
0 Ratings
Content marketing

8.2
82%
189 Ratings

N/A
0 Ratings
Paid media management

7.4
74%
122 Ratings

N/A
0 Ratings
Campaigns and promotions

7.6
76%
164 Ratings

N/A
0 Ratings
Channel coverage/integration

8.5
Hootsuite
85%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 7/7 features
Hootsuite ranks higher in 7/7 features

9.1
91%
237 Ratings

N/A
0 Ratings

9.0
90%
245 Ratings

N/A
0 Ratings

8.7
87%
219 Ratings

N/A
0 Ratings
Google+

8.9
89%
60 Ratings

N/A
0 Ratings

8.2
82%
216 Ratings

N/A
0 Ratings

7.7
77%
119 Ratings

N/A
0 Ratings
YouTube

7.9
79%
115 Ratings

N/A
0 Ratings
Reporting/analytics

7.9
Hootsuite
79%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Campaign success analytics

7.9
79%
191 Ratings

N/A
0 Ratings
Real-time tracking

7.9
79%
198 Ratings

N/A
0 Ratings
Competitor analysis

7.7
77%
132 Ratings

N/A
0 Ratings
Account management

8.2
Hootsuite
82%

Scoop.it Content Director
Feature Set Not Supported
N/A
Hootsuite ranks higher in 2/2 features
Hootsuite ranks higher in 2/2 features
Role-based user permissions & privileges

8.5
85%
190 Ratings

N/A
0 Ratings
Mobile access

8.0
80%
210 Ratings

N/A
0 Ratings
Attribute Ratings
- Scoop.it Content Director is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Hootsuite and Scoop.it Content Director are tied in 2 areas: Usability, Availability
Likelihood to Recommend

8.3
Hootsuite
83%
315 Ratings

9.9
Scoop.it Content Director
99%
8 Ratings
Likelihood to Renew

8.8
Hootsuite
88%
80 Ratings

9.7
Scoop.it Content Director
97%
8 Ratings
Usability

9.0
Hootsuite
90%
27 Ratings

9.0
Scoop.it Content Director
90%
1 Rating
Availability

10.0
Hootsuite
100%
36 Ratings

10.0
Scoop.it Content Director
100%
2 Ratings
Performance

10.0
Hootsuite
100%
32 Ratings

Scoop.it Content Director
N/A
0 Ratings
Support Rating

8.1
Hootsuite
81%
202 Ratings

Scoop.it Content Director
N/A
0 Ratings
In-Person Training

6.0
Hootsuite
60%
1 Rating

Scoop.it Content Director
N/A
0 Ratings
Online Training

10.0
Hootsuite
100%
8 Ratings

Scoop.it Content Director
N/A
0 Ratings
Implementation Rating

10.0
Hootsuite
100%
65 Ratings

Scoop.it Content Director
N/A
0 Ratings
Likelihood to Recommend
Hootsuite
Hootsuite is excellent for teams (or individuals) who want a comprehensive tool to manage all of their social media platforms. Hootsuite makes it easy to launch campaigns, track results, follow up with constituents, and more. However, it's not magic and can't do all of the work for you. In order to get the most out of Hootsuite, you will still need a strategic plan for your social media marketing overall.

Verified User
Program Manager in Sales
Non-Profit Organization Management Company, 51-200 employeesScoop.it Content Director
Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
Senior Director of E-Communications
University of San FranciscoHigher Education, 1001-5000 employees
Pros
Hootsuite
- The product has a really interactive media library which is very helpful even when we are out of images.
- Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
- It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
- With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Chief Software Architect
Crossover for WorkInformation Technology & Services, 1001-5000 employees
Scoop.it Content Director
- Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
- Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
- Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
Freelance Writer/Author/Radio Host
Penelope's Book ChatWriting and Editing, 1-10 employees
Cons
Hootsuite
- Influencer recruitment - we would like to be able to research potential influencers to join our program.
- Poor reporting and analytics within each platform within the Pro version.
- Somewhat expensive for the functionality provided.
- Only 1 user account provided in the Pro version.
Head of Digital
ShoebaccaRetail, 51-200 employees
Scoop.it Content Director
- When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
Chew Chief
Meridian Health PlanHospital & Health Care, 1-10 employees
Pricing Details
Hootsuite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$49 per month
Hootsuite Editions & Modules
Edition
Professional | $491 |
---|---|
Team | $1291 |
Business | $7391 |
Enterprise | Contact for Pricing |
- per month
- none
Additional Pricing Details
Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accountsScoop.it Content Director
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$12 per month
Scoop.it Content Director Editions & Modules
Edition
Scoop.it Content Director | From $333/month1 |
---|
- Billed annually
Additional Pricing Details
—Likelihood to Renew
Hootsuite
Hootsuite 8.8
Based on 80 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
President/Owner
Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees
Scoop.it Content Director
Scoop.it Content Director 9.7
Based on 8 answers
Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
Assistant Professor
Angelo State UniversityHigher Education, 201-500 employees
Usability
Hootsuite
Hootsuite 9.0
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Founder
UpticaMarketing and Advertising, 1-10 employees
Scoop.it Content Director
Scoop.it Content Director 9.0
Based on 1 answer
Well thought out UI

Verified User
Consultant in Information Technology
Internet Company, 11-50 employeesReliability and Availability
Hootsuite
Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesScoop.it Content Director
Scoop.it Content Director 10.0
Based on 2 answers
The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
Assistant Professor
Angelo State UniversityHigher Education, 201-500 employees
Performance
Hootsuite
Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
CEO
Emma McLean KindergartenManagement Consulting, 1-10 employees
Scoop.it Content Director
No score
No answers yet
No answers on this topic
Support Rating
Hootsuite
Hootsuite 8.1
Based on 202 answers
Ratings for Hootsuite are based on a number of items:
- Use case: great for social media management, community management, and drafting.
- Visibility: internal and external stakeholders are able to see what's going live in a one-stop-shop due to its UI
- Price-point: Depending on your client portfolio and size, the pricing is overall affordable.
- Ease of use: Its platform is straightforward and you can easily learn how to navigate it on your own.
Director of Analytics
AntennaPublic Relations and Communications, 51-200 employees
Scoop.it Content Director
No score
No answers yet
No answers on this topic
In-Person Training
Hootsuite
Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Search Specialist
MindshareMarketing and Advertising, 11-50 employees
Scoop.it Content Director
No score
No answers yet
No answers on this topic
Online Training
Hootsuite
Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Verified User
Employee in Information Technology
Media Production Company, 11-50 employeesScoop.it Content Director
No score
No answers yet
No answers on this topic
Implementation Rating
Hootsuite
Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Director of Social Media
United States Marine CorpsMilitary, 1001-5000 employees
Scoop.it Content Director
No score
No answers yet
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
Growth Marketing Director
Trevelino/KellerConsumer Services, 11-50 employees
Scoop.it Content Director
We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
Chew Chief
Meridian Health PlanHospital & Health Care, 1-10 employees
Scalability
Hootsuite
We haven't needed to scale it all.

Verified User
Strategist in Marketing
Hospital & Health Care Company, 1001-5000 employeesScoop.it Content Director
No answers on this topic
Return on Investment
Hootsuite
- Really helps with content management
- Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
- Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages
Social Media Specialist II
Spectrum Brands - HHI DivisionConsumer Goods, 5001-10,000 employees
Scoop.it Content Director
- I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

Verified User
Executive in Corporate
Education Management Company, 1-10 employees