What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
582 Ratings

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
582 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.2 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
Thomas Listerman | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.0
Scoop.it Content Director
Boolean keyword searches
Hootsuite
7.0
Scoop.it Content Director
Filtering out noise/spam
Hootsuite
6.1
Scoop.it Content Director
Sentiment analysis
Hootsuite
6.6
Scoop.it Content Director
Broad channel coverage
Hootsuite
8.1
Scoop.it Content Director

Publishing

Hootsuite
8.1
Scoop.it Content Director
Content planning and scheduling
Hootsuite
9.3
Scoop.it Content Director
Audience targeting
Hootsuite
7.5
Scoop.it Content Director
Content optimization
Hootsuite
7.6
Scoop.it Content Director
Workflow management
Hootsuite
8.1
Scoop.it Content Director

Engagement

Hootsuite
7.9
Scoop.it Content Director
Automated routing and prioritization
Hootsuite
7.7
Scoop.it Content Director
Customer interaction histories
Hootsuite
7.7
Scoop.it Content Director
Bulk actions
Hootsuite
8.2
Scoop.it Content Director

Marketing

Hootsuite
6.6
Scoop.it Content Director
Lead generation
Hootsuite
6.9
Scoop.it Content Director
Content marketing
Hootsuite
7.0
Scoop.it Content Director
Paid media management
Hootsuite
6.4
Scoop.it Content Director
Campaigns and promotions
Hootsuite
6.3
Scoop.it Content Director

Channel coverage/integration

Hootsuite
8.4
Scoop.it Content Director
Twitter
Hootsuite
9.4
Scoop.it Content Director
Facebook
Hootsuite
9.1
Scoop.it Content Director
LinkedIn
Hootsuite
8.9
Scoop.it Content Director
Google+
Hootsuite
8.8
Scoop.it Content Director
Instagram
Hootsuite
7.4
Scoop.it Content Director
Pinterest
Hootsuite
7.9
Scoop.it Content Director
YouTube
Hootsuite
7.0
Scoop.it Content Director

Reporting/analytics

Hootsuite
6.9
Scoop.it Content Director
Campaign success analytics
Hootsuite
7.1
Scoop.it Content Director
Real-time tracking
Hootsuite
7.1
Scoop.it Content Director
Competitor analysis
Hootsuite
6.4
Scoop.it Content Director

Account management

Hootsuite
7.9
Scoop.it Content Director
Role-based user permissions & privileges
Hootsuite
8.2
Scoop.it Content Director
Mobile access
Hootsuite
7.6
Scoop.it Content Director

Pros

Hootsuite

  • The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
  • Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
  • Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

  • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
  • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
  • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
Penelope Silvers | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Scoop.it Content Director

  • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
Casey Gold | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it Content Director 9.7
Based on 8 answers
Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
Deborah Banker | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.2
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it Content Director 9.0
Based on 1 answer
Well thought out UI
Anonymous | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it Content Director 10.0
Based on 1 answer
The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
Deborah Banker | TrustRadius Reviewer

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.4
Based on 50 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Scoop.it Content Director

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Scoop.it Content Director

We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
Casey Gold | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Scoop.it Content Director

  • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Scoop.it Content Director

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Scoop.it Content Director Editions & Modules

Edition
Scoop.it Content DirectorFrom $333/month1
  1. Billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
Scoop.it Content Director
9.9

Likelihood to Renew

Hootsuite
8.4
Scoop.it Content Director
9.7

Usability

Hootsuite
9.2
Scoop.it Content Director
9.0

Reliability and Availability

Hootsuite
10.0
Scoop.it Content Director
10.0

Performance

Hootsuite
10.0
Scoop.it Content Director

Support Rating

Hootsuite
7.4
Scoop.it Content Director

In-Person Training

Hootsuite
6.0
Scoop.it Content Director

Online Training

Hootsuite
10.0
Scoop.it Content Director

Implementation Rating

Hootsuite
10.0
Scoop.it Content Director

Add comparison