Hootsuite vs Scoop.it Content Director | TrustRadius

What users are saying about

Score 7.8 out of 10

Based on 582 reviews and ratings

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Score 5.2 out of 10

Based on 17 reviews and ratings

Feature Rating Comparison

Hootsuite

Scoop.it Content Director

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Hootsuite

Scoop.it Content Director

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Hootsuite

Scoop.it Content Director

Automated routing and prioritization

Customer interaction histories

Bulk actions

Hootsuite

Scoop.it Content Director

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Hootsuite

Scoop.it Content Director

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Hootsuite

Scoop.it Content Director

Campaign success analytics

Real-time tracking

Competitor analysis

Hootsuite

Scoop.it Content Director

Role-based user permissions & privileges

Mobile access

Pros

The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.

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Verified User

Contributor in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.

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Penelope Silvers

Freelance Writer/Author/Radio Host

Penelope's Book ChatWriting and Editing, 1-10 employees

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Cons

I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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Marketing Advisor

Victoria Marquez MusicEntertainment, 1-10 employees

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When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.

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Chew Chief

Meridian Health PlanHospital & Health Care, 1-10 employees

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Likelihood to Renew

Hootsuite 8.4

Based on 73 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

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Scoop.it Content Director 9.7

Based on 8 answers

Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.

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Assistant Professor

Angelo State UniversityHigher Education, 201-500 employees

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Usability

Hootsuite 9.2

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

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Scoop.it Content Director 9.0

Based on 1 answer

Well thought out UI

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Verified User

Consultant in Information Technology

Internet Company, 11-50 employees

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Reliability and Availability

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Scoop.it Content Director 10.0

Based on 1 answer

The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

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Assistant Professor

Angelo State UniversityHigher Education, 201-500 employees

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Performance

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Hootsuite 7.4

Based on 50 answers

The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered

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Marketing Broker

Atlas Internet Marketing LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

In-Person Training

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Online Training

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.

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Chief Marketing Officer

South CypressRetail, 11-50 employees

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We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

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Chew Chief

Meridian Health PlanHospital & Health Care, 1-10 employees

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Scalability

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

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No answers on this topic

Return on Investment

Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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Vice Creative Executive

BRAVE GIRLS CLUB LLCE-Learning, 1-10 employees

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I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

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Verified User

Executive in Corporate

Education Management Company, 1-10 employees

View all 8 answers on this topic

Screenshots

See All (5) Hootsuite Screenshots

See All (3) Scoop.it Content Director Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Hootsuite Editions & Modules

Edition

Professional	$49.00¹
Team	$129.00²
Business	$599.00³
Enterprise	Contact for Pricing

per month (1 user / 10 social profiles)
per month (3 users / 20 social profiles)
per month (5, up to 10 users / 35 social profiles)

Additional Pricing Details

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Scoop.it Content Director Editions & Modules

Edition

Scoop.it Content Director	From $333/month¹

Billed annually

Additional Pricing Details

—

Rating Summary

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

Hootsuite

Scoop.it Content Director

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