Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.2 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Scoop.it Content Director
Score 9.9 out of 10
Small Businesses (1-50 employees)
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more leads
$12
per month
Pricing
HootsuiteScoop.it Content Director
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 5 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Scoop.it Content Director
From $333/month
Billed annually
Offerings
Pricing Offerings
HootsuiteScoop.it Content Director
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteScoop.it Content Director
Features
HootsuiteScoop.it Content Director
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
302 Ratings
15% below category average
Scoop.it Content Director
-
Ratings
Boolean keyword searches6.5201 Ratings00 Ratings
Filtering out noise/spam6.3210 Ratings00 Ratings
Sentiment analysis6.4207 Ratings00 Ratings
Broad channel coverage7.4277 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.9
418 Ratings
3% below category average
Scoop.it Content Director
-
Ratings
Content planning and scheduling8.9417 Ratings00 Ratings
Audience targeting7.1285 Ratings00 Ratings
Content optimization7.7341 Ratings00 Ratings
Workflow management7.9352 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.5
335 Ratings
8% below category average
Scoop.it Content Director
-
Ratings
Automated routing and prioritization7.2241 Ratings00 Ratings
Customer interaction histories7.5259 Ratings00 Ratings
Bulk actions7.9290 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.0
315 Ratings
10% below category average
Scoop.it Content Director
-
Ratings
Lead generation6.5190 Ratings00 Ratings
Content marketing7.8282 Ratings00 Ratings
Paid media management6.8191 Ratings00 Ratings
Campaigns and promotions6.9241 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.2
410 Ratings
2% below category average
Scoop.it Content Director
-
Ratings
Twitter7.6368 Ratings00 Ratings
Facebook8.7393 Ratings00 Ratings
LinkedIn8.3342 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.4348 Ratings00 Ratings
Pinterest8.2172 Ratings00 Ratings
YouTube7.4161 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.9
336 Ratings
2% above category average
Scoop.it Content Director
-
Ratings
Campaign success analytics8.1309 Ratings00 Ratings
Real-time tracking7.6310 Ratings00 Ratings
Competitor analysis8.0212 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.5
342 Ratings
6% below category average
Scoop.it Content Director
-
Ratings
Role-based user permissions & privileges8.1289 Ratings00 Ratings
Mobile access7.0314 Ratings00 Ratings
Best Alternatives
HootsuiteScoop.it Content Director
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteScoop.it Content Director
Likelihood to Recommend
8.2
(469 ratings)
9.9
(8 ratings)
Likelihood to Renew
8.9
(89 ratings)
9.7
(8 ratings)
Usability
8.0
(108 ratings)
9.0
(1 ratings)
Availability
9.8
(21 ratings)
10.0
(1 ratings)
Performance
9.8
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.7
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.8
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteScoop.it Content Director
Likelihood to Recommend
Hootsuite
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Read full review
Scoop.it
Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Scoop.it
  • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
  • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
  • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Scoop.it
  • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Scoop.it
Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
Read full review
Usability
Hootsuite
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Read full review
Scoop.it
Well thought out UI
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Scoop.it
The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
Read full review
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Scoop.it
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Scoop.it
No answers on this topic
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Scoop.it
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Scoop.it
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Scoop.it
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
Read full review
Scoop.it
We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Scoop.it
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Scoop.it
  • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Scoop.it Content Director Screenshots

Screenshot of Smart CalendarScreenshot of Content SourcingScreenshot of Analytics