What users are saying about

Hootsuite vs Scoop.it Content Director

Hootsuite
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Top Rated
897 Ratings
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Scoop.it Content Director
18 Ratings

Hootsuite

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Top Rated
897 Ratings
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Score 8 out of 100

Based on 897 reviews and ratings

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Scoop.it Content Director

18 Ratings
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Score 8.4 out of 100

Based on 18 reviews and ratings

Feature Set Ratings

    Listening/monitoring

    7.6

    Hootsuite

    76%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.5
    75%
    133 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.3
    73%
    143 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.6
    76%
    136 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    189 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.0
    90%
    258 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.8
    78%
    180 Ratings
    N/A
    0 Ratings

    Content optimization

    7.9
    79%
    213 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    219 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.7
    77%
    157 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.8
    78%
    166 Ratings
    N/A
    0 Ratings

    Bulk actions

    8.0
    80%
    188 Ratings
    N/A
    0 Ratings

    Marketing

    7.6

    Hootsuite

    76%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    128 Ratings
    N/A
    0 Ratings

    Content marketing

    8.2
    82%
    189 Ratings
    N/A
    0 Ratings

    Paid media management

    7.4
    74%
    122 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    164 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.5

    Hootsuite

    85%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    237 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    245 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.7
    87%
    219 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.2
    82%
    216 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    119 Ratings
    N/A
    0 Ratings

    YouTube

    7.9
    79%
    115 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.9

    Hootsuite

    79%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.9
    79%
    191 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.9
    79%
    198 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.7
    77%
    132 Ratings
    N/A
    0 Ratings

    Account management

    8.2

    Hootsuite

    82%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    190 Ratings
    N/A
    0 Ratings

    Mobile access

    8.0
    80%
    210 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Scoop.it Content Director is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Hootsuite and Scoop.it Content Director are tied in 2 areas: Usability, Availability

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    315 Ratings
    9.9

    Scoop.it Content Director

    99%
    8 Ratings

    Likelihood to Renew

    8.8

    Hootsuite

    88%
    80 Ratings
    9.7

    Scoop.it Content Director

    97%
    8 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    9.0

    Scoop.it Content Director

    90%
    1 Rating

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings
    10.0

    Scoop.it Content Director

    100%
    2 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    202 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    Scoop.it Content Director

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    Hootsuite is excellent for teams (or individuals) who want a comprehensive tool to manage all of their social media platforms. Hootsuite makes it easy to launch campaigns, track results, follow up with constituents, and more. However, it's not magic and can't do all of the work for you. In order to get the most out of Hootsuite, you will still need a strategic plan for your social media marketing overall.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 315 answers on this topic

    Scoop.it Content Director

    Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

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    Thomas Listerman | TrustRadius Reviewer
    Thomas Listerman
    View all 8 answers on this topic

    Pros

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

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    Jake Widner | TrustRadius Reviewer
    Jake Widner
    View all 315 answers on this topic

    Scoop.it Content Director

    • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
    • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
    • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.

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    Penelope Silvers | TrustRadius Reviewer
    Penelope Silvers
    View all 8 answers on this topic

    Cons

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.

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    Jeff Thomas | TrustRadius Reviewer
    Jeff Thomas
    View all 315 answers on this topic

    Scoop.it Content Director

    • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.

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    Casey Gold | TrustRadius Reviewer
    Casey Gold
    View all 8 answers on this topic

    Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Scoop.it Content Director

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $12 per month

    Scoop.it Content Director Editions & Modules

    Edition
    Scoop.it Content DirectorFrom $333/month1
    1. Billed annually
    Additional Pricing Details
    —

    Likelihood to Renew

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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    Laura Pence | TrustRadius Reviewer
    Laura Pence
    View all 80 answers on this topic

    Scoop.it Content Director

    Scoop.it Content Director 9.7
    Based on 8 answers
    Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.

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    Deborah Banker | TrustRadius Reviewer
    Deborah Banker
    View all 8 answers on this topic

    Usability

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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    Matthew Hardesty | TrustRadius Reviewer
    Matthew Hardesty
    View all 27 answers on this topic

    Scoop.it Content Director

    Scoop.it Content Director 9.0
    Based on 1 answer
    Well thought out UI

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Reliability and Availability

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 36 answers on this topic

    Scoop.it Content Director

    Scoop.it Content Director 10.0
    Based on 2 answers
    The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

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    Deborah Banker | TrustRadius Reviewer
    Deborah Banker
    View all 2 answers on this topic

    Performance

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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    Michael Royal | TrustRadius Reviewer
    Michael Royal
    View all 32 answers on this topic

    Scoop.it Content Director

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Hootsuite

    Hootsuite 8.1
    Based on 202 answers
    Ratings for Hootsuite are based on a number of items:
    • Use case: great for social media management, community management, and drafting.
    • Visibility: internal and external stakeholders are able to see what's going live in a one-stop-shop due to its UI
    • Price-point: Depending on your client portfolio and size, the pricing is overall affordable.
    • Ease of use: Its platform is straightforward and you can easily learn how to navigate it on your own.

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    Kimberly Phan | TrustRadius Reviewer
    Kimberly Phan
    View all 202 answers on this topic

    Scoop.it Content Director

    No score
    No answers yet
    No answers on this topic

    In-Person Training

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn

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    Jessica Rudolph | TrustRadius Reviewer
    Jessica Rudolph
    View all 1 answers on this topic

    Scoop.it Content Director

    No score
    No answers yet
    No answers on this topic

    Online Training

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 8 answers on this topic

    Scoop.it Content Director

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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    Edgar Carpenter IV | TrustRadius Reviewer
    Edgar Carpenter IV
    View all 65 answers on this topic

    Scoop.it Content Director

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Hootsuite

    Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.

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    Mithil Patel | TrustRadius Reviewer
    Mithil Patel
    View all 315 answers on this topic

    Scoop.it Content Director

    We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

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    Casey Gold | TrustRadius Reviewer
    Casey Gold
    View all 8 answers on this topic

    Scalability

    Hootsuite

    We haven't needed to scale it all.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 315 answers on this topic

    Scoop.it Content Director

    No answers on this topic

    Return on Investment

    Hootsuite

    • Really helps with content management
    • Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
    • Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages

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    Corinne Malo | TrustRadius Reviewer
    Corinne Malo
    View all 315 answers on this topic

    Scoop.it Content Director

    • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 8 answers on this topic

    Screenshots

    Add comparison