What users are saying about
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Top Rated
1043 Ratings
50 Ratings

Hootsuite

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Top Rated
1043 Ratings
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Score 8 out of 100
50 Ratings
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Score 9.9 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    154 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    167 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.4
    74%
    155 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    220 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    321 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.7
    77%
    217 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    259 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    265 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.6
    76%
    183 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.7
    77%
    199 Ratings
    N/A
    0 Ratings

    Bulk actions

    7.9
    79%
    220 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    151 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    227 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    144 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    191 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.4

    Hootsuite

    84%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    293 Ratings
    N/A
    0 Ratings

    Facebook

    8.9
    89%
    302 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    259 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    265 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    136 Ratings
    N/A
    0 Ratings

    YouTube

    7.8
    78%
    126 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    227 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.8
    78%
    233 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.6
    76%
    156 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    TapClicks

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    221 Ratings
    N/A
    0 Ratings

    Mobile access

    7.8
    78%
    248 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • TapClicks is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Hootsuite and TapClicks are tied in 1 area: Usability

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    379 Ratings
    10.0

    TapClicks

    100%
    26 Ratings

    Likelihood to Renew

    8.9

    Hootsuite

    89%
    80 Ratings
    9.1

    TapClicks

    91%
    1 Rating

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    9.0

    TapClicks

    90%
    2 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings

    TapClicks

    N/A
    0 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings

    TapClicks

    N/A
    0 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    262 Ratings
    9.0

    TapClicks

    90%
    1 Rating

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    TapClicks

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    TapClicks

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings

    TapClicks

    N/A
    0 Ratings

    Configurability

    10.0

    Hootsuite

    100%
    1 Rating

    TapClicks

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    Hootsuite

    91%
    1 Rating

    TapClicks

    N/A
    0 Ratings

    Vendor pre-sale

    10.0

    Hootsuite

    100%
    2 Ratings

    TapClicks

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    TapClicks

    For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
    Read full review

    Pros

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    TapClicks

    • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
    • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
    • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
    Read full review

    Cons

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    TapClicks

    • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
    • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
    • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
    Read full review

    Pricing Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$2492
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    TapClicks

    Starting Price

    Editions & Modules

    TapClicks editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.

      Likelihood to Renew

      Hootsuite

      At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
      Read full review

      TapClicks

      TapClicks is a must have for our agency clients
      Read full review

      Usability

      Hootsuite

      The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
      Read full review

      TapClicks

      TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
      Read full review

      Reliability and Availability

      Hootsuite

      Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
      Read full review

      TapClicks

      No answers on this topic

      Performance

      Hootsuite

      Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
      Read full review

      TapClicks

      No answers on this topic

      Support Rating

      Hootsuite

      I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
      Read full review

      TapClicks

      Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
      Read full review

      In-Person Training

      Hootsuite

      Very easy to teach and learn
      Read full review

      TapClicks

      No answers on this topic

      Online Training

      Hootsuite

      Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
      Read full review

      TapClicks

      No answers on this topic

      Implementation Rating

      Hootsuite

      One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
      Read full review

      TapClicks

      No answers on this topic

      Alternatives Considered

      Hootsuite

      A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
      Read full review

      TapClicks

      The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
      Read full review

      Scalability

      Hootsuite

      We haven't needed to scale it all.
      Read full review

      TapClicks

      No answers on this topic

      Return on Investment

      Hootsuite

      • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
      • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
      Read full review

      TapClicks

      • Greater efficiencies in providing reports to our clients
      • Great reporting features to sell when we're trying to close new business as an agency
      • Ability to resell and add margin to our investment
      • Automated reporting for our clients which saves our team time
      Read full review

      Screenshots

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