What users are saying about
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Top Rated
680 Ratings
49 Ratings

Hootsuite

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Top Rated
680 Ratings
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Score 7.8 out of 100
49 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

TapClicks

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
Phil Parrish | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.5
TapClicks
Boolean keyword searches
Hootsuite
7.5
TapClicks
Filtering out noise/spam
Hootsuite
7.0
TapClicks
Sentiment analysis
Hootsuite
6.9
TapClicks
Broad channel coverage
Hootsuite
8.5
TapClicks

Publishing

Hootsuite
8.3
TapClicks
Content planning and scheduling
Hootsuite
9.2
TapClicks
Audience targeting
Hootsuite
7.8
TapClicks
Content optimization
Hootsuite
7.9
TapClicks
Workflow management
Hootsuite
8.5
TapClicks

Engagement

Hootsuite
8.2
TapClicks
Automated routing and prioritization
Hootsuite
7.9
TapClicks
Customer interaction histories
Hootsuite
8.1
TapClicks
Bulk actions
Hootsuite
8.5
TapClicks

Marketing

Hootsuite
7.0
TapClicks
Lead generation
Hootsuite
7.2
TapClicks
Content marketing
Hootsuite
7.4
TapClicks
Paid media management
Hootsuite
6.6
TapClicks
Campaigns and promotions
Hootsuite
6.9
TapClicks

Channel coverage/integration

Hootsuite
8.6
TapClicks
Twitter
Hootsuite
9.4
TapClicks
Facebook
Hootsuite
9.2
TapClicks
LinkedIn
Hootsuite
8.9
TapClicks
Google+
Hootsuite
8.8
TapClicks
Instagram
Hootsuite
7.9
TapClicks
Pinterest
Hootsuite
8.2
TapClicks
YouTube
Hootsuite
7.6
TapClicks

Reporting/analytics

Hootsuite
7.4
TapClicks
Campaign success analytics
Hootsuite
7.5
TapClicks
Real-time tracking
Hootsuite
7.5
TapClicks
Competitor analysis
Hootsuite
7.3
TapClicks

Account management

Hootsuite
8.3
TapClicks
Role-based user permissions & privileges
Hootsuite
8.6
TapClicks
Mobile access
Hootsuite
8.0
TapClicks

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

TapClicks

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
Melissa Telsrow | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

TapClicks

  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

TapClicks

TapClicks 9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Dan Nichols | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

TapClicks

TapClicks 9.0
Based on 2 answers
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
Phil Parrish | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

TapClicks

TapClicks 9.0
Based on 1 answer
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
Phil Parrish | TrustRadius Reviewer

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

TapClicks

We have not used a similar dashboard service. We selected TapClicks because of an internal employee who previously worked with the company. Once familiarizing yourself with the product, it can be extremely helpful for digital marketers in creating dashboards and presenting their data.
Anonymous | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

TapClicks

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

TapClicks

  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time
Phil Parrish | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

TapClicks

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

TapClicks Editions & Modules

Additional Pricing Details
TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
TapClicks
8.8

Likelihood to Renew

Hootsuite
8.4
TapClicks
9.1

Usability

Hootsuite
9.1
TapClicks
9.0

Reliability and Availability

Hootsuite
10.0
TapClicks

Performance

Hootsuite
10.0
TapClicks

Support Rating

Hootsuite
7.8
TapClicks
9.0

In-Person Training

Hootsuite
6.0
TapClicks

Online Training

Hootsuite
10.0
TapClicks

Implementation Rating

Hootsuite
10.0
TapClicks

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