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Top Rated
897 Ratings

Hootsuite

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Top Rated
897 Ratings
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Score 8 out of 100
4 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Listening/monitoring

    7.6

    Hootsuite

    76%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.5
    75%
    133 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.3
    73%
    143 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.6
    76%
    136 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    189 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.0
    90%
    258 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.8
    78%
    180 Ratings
    N/A
    0 Ratings

    Content optimization

    7.9
    79%
    213 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    219 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.7
    77%
    157 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.8
    78%
    166 Ratings
    N/A
    0 Ratings

    Bulk actions

    8.0
    80%
    188 Ratings
    N/A
    0 Ratings

    Marketing

    7.6

    Hootsuite

    76%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    128 Ratings
    N/A
    0 Ratings

    Content marketing

    8.2
    82%
    189 Ratings
    N/A
    0 Ratings

    Paid media management

    7.4
    74%
    122 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    164 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.5

    Hootsuite

    85%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    237 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    245 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.7
    87%
    219 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.2
    82%
    216 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    119 Ratings
    N/A
    0 Ratings

    YouTube

    7.9
    79%
    115 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.9

    Hootsuite

    79%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.9
    79%
    191 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.9
    79%
    198 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.7
    77%
    132 Ratings
    N/A
    0 Ratings

    Account management

    8.2

    Hootsuite

    82%

    Visible Intelligence, discontinued

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    190 Ratings
    N/A
    0 Ratings

    Mobile access

    8.0
    80%
    210 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    315 Ratings
    7.6

    Visible Intelligence, discontinued

    76%
    2 Ratings

    Likelihood to Renew

    8.8

    Hootsuite

    88%
    80 Ratings
    7.0

    Visible Intelligence, discontinued

    70%
    2 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    8.0

    Visible Intelligence, discontinued

    80%
    1 Rating

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings

    Visible Intelligence, discontinued

    N/A
    0 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings

    Visible Intelligence, discontinued

    N/A
    0 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    202 Ratings
    8.0

    Visible Intelligence, discontinued

    80%
    2 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    Visible Intelligence, discontinued

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    Visible Intelligence, discontinued

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings

    Visible Intelligence, discontinued

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    Hootsuite is excellent for teams (or individuals) who want a comprehensive tool to manage all of their social media platforms. Hootsuite makes it easy to launch campaigns, track results, follow up with constituents, and more. However, it's not magic and can't do all of the work for you. In order to get the most out of Hootsuite, you will still need a strategic plan for your social media marketing overall.
    Anonymous | TrustRadius Reviewer

    Visible Intelligence, discontinued

    The only time I have trouble recommending Visible is to my clients of specific markets. We work with several McDonald's co-ops and we can't narrow our searches to a specific region for example, to the state of Iowa or Kansas City region.
    Anonymous | TrustRadius Reviewer

    Pros

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Visible Intelligence, discontinued

    • The way the cloud of related terms, a.k.a "social media differentiating terms", was organized into a chart with the frequency of appearance was extremely helpful. Each term was also a link to other terms that may be related to your research as well, which was insightful.
    • Visible Intelligence allows you to view the differentiating terms across platforms. This is particularly a useful tool when trying to compare and understand what is being said and where exactly (Blogs, Twitter, Facebook, etc.)
    • Most of the social media analytical tools allow you to view "sample content". However, and I find this extremely useful in many cases, Visible Intelligence allows you to directly connect with the person that posted the content. Because of such feature more clarification can be accomplished.
    Israa Bukhari | TrustRadius Reviewer

    Cons

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Visible Intelligence, discontinued

    • Firehose terms. I wish there was a place in setting or somewhere that let us know what firehose terms we currently have. To make it really great it would be nice for it to also show a history of what terms we had in the past with dates and the start dates of current firehose terms. I can't tell you how many times we've had to reach out to our rep to let us know what we currently have in place and when you have multiple users in the agency using the tool, it's near impossible to keep track of when changes were made.
    • Exports, I wish there was a way to have larger exports. And if you can't, an easier way to break down larger exports. For example, say my timeframe is only 1 day and I have over 20,000 results in that day– there is no way for me to export all of those results by breaking it down because my only options are most recent, most relevant, klout, most confident, most influential, most followers, positive, negative. There's no option to break down 1 day by the first 20,000 then the second 20,000 and so on. Instead I have to then manually break it down by media type and hope each one of those is less than 20,000.
    • Author influence, I know this algorithm is tricky but at the very least I think it could be better explained within the tool so when clients ask questions we can answer them. It could be nice to have some filtering options with this because several authors get a 99 score and it's not valuable information.
    • Tagging, when tagging content it is extremely annoying that I can't add new tags in the "select tags" drop down. It takes too much time to go in to where I can add new tags and then go back to where I was.
    • It'd also be nice to have setting for a stream where only a certain folder or folders of tags display. So when I'm in client x's search the only tags that display are client x's instead of all 5 clients and I have to keep scrolling through to find what I need.
    • Archive, when you hit archive on a post it does nothing. It stays in your search and ends up in all you charts which skews your data. What I do now is I created an actual tag called "archive" (because if I didn't tag it with that and I exported everything nothing in the excel doc tells me I hit Visible's archive button for that result) I export the search, I remove everything I tagged as "archive" in excel and then I manual make charts. When I hit Visible's "archive" button it should be completely removed and if I made a mistake and I want to un-archive it, there should be a section where I can go and see everything I archived and be able to un-archive it.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Visible Intelligence, discontinued

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Visible Intelligence, discontinued Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Visible Intelligence, discontinued

    Visible Intelligence, discontinued 7.0
    Based on 2 answers
    I loved the way Visible Intelligence was similar yet different from Radian6. Although I have more experience with Radian6, it still wasn't hard to use and get familiar with Visible Intelligence. I personally liked how easy it was to do your "thing" and conduct your analysis using VI. That is plenty of reason for me to consider re-using it in any project that requires social media analysis.
    Israa Bukhari | TrustRadius Reviewer

    Usability

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Visible Intelligence, discontinued

    Visible Intelligence, discontinued 8.0
    Based on 1 answer
    It's easy to user once you become familiar with it
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No score
    No answers yet
    No answers on this topic

    Performance

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Hootsuite

    Hootsuite 8.1
    Based on 202 answers
    Ratings for Hootsuite are based on a number of items:
    • Use case: great for social media management, community management, and drafting.
    • Visibility: internal and external stakeholders are able to see what's going live in a one-stop-shop due to its UI
    • Price-point: Depending on your client portfolio and size, the pricing is overall affordable.
    • Ease of use: Its platform is straightforward and you can easily learn how to navigate it on your own.
    Kimberly Phan | TrustRadius Reviewer

    Visible Intelligence, discontinued

    Visible Intelligence, discontinued 8.0
    Based on 2 answers
    My rep is always helpful and is timely with my requests
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No score
    No answers yet
    No answers on this topic

    Online Training

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Hootsuite

    Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
    Mithil Patel | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No answers on this topic

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Visible Intelligence, discontinued

    No answers on this topic

    Return on Investment

    Hootsuite

    • Really helps with content management
    • Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
    • Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages
    Corinne Malo | TrustRadius Reviewer

    Visible Intelligence, discontinued

    • Faster/better content analysis.
    • Faster return time of reports.
    Israa Bukhari | TrustRadius Reviewer

    Screenshots

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