HubSpot CRM vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Salesforce Experience Cloud
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
HubSpot CRMSalesforce Experience Cloud
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMSalesforce Experience Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMSalesforce Experience Cloud
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Salesforce is better, but was originally more expensive. At this point the cost is equal. Agile and zendesk were not robust enough.
Chose HubSpot CRM
HubSpot CRM is more intuitive and easier to use than all the other CRMs I have used. The ability to super charge it with marketing makes it a hands down no competition winner. The fact that it can grow with the business is also a no brainer. I highly recommend HubSpot CRM.
Salesforce Experience Cloud
Chose Salesforce Experience Cloud
Salesforce has highly customizable lead management and scoring, while HubSpot can get small businesses up and running quickly with lead generation via content marketing. HubSpot is unique in its focus on inbound and content marketing—in fact, that's at the core of what the …
Features
HubSpot CRMSalesforce Experience Cloud
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1663 Ratings
3% above category average
Salesforce Experience Cloud
-
Ratings
Customer data management / contact management8.91601 Ratings00 Ratings
Workflow management8.41570 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.51506 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.61619 Ratings00 Ratings
Contract management7.9185 Ratings00 Ratings
Quote & order management8.21103 Ratings00 Ratings
Interaction tracking8.81562 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.1
1118 Ratings
5% above category average
Salesforce Experience Cloud
-
Ratings
Case management8.41040 Ratings00 Ratings
Call center management7.7895 Ratings00 Ratings
Help desk management8.2954 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.8
1470 Ratings
13% above category average
Salesforce Experience Cloud
-
Ratings
Lead management8.91388 Ratings00 Ratings
Email marketing8.61400 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.3
1520 Ratings
7% above category average
Salesforce Experience Cloud
-
Ratings
Task management8.51454 Ratings00 Ratings
Billing and invoicing management8.0766 Ratings00 Ratings
Reporting8.41348 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1489 Ratings
8% above category average
Salesforce Experience Cloud
-
Ratings
Forecasting8.21175 Ratings00 Ratings
Pipeline visualization8.51416 Ratings00 Ratings
Customizable reports8.31374 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1423 Ratings
4% above category average
Salesforce Experience Cloud
-
Ratings
Custom fields8.61394 Ratings00 Ratings
Custom objects8.61215 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration8.6995 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1382 Ratings
7% above category average
Salesforce Experience Cloud
-
Ratings
Single sign-on capability9.01240 Ratings00 Ratings
Role-based user permissions9.01319 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.0
949 Ratings
7% above category average
Salesforce Experience Cloud
-
Ratings
Social data7.9931 Ratings00 Ratings
Social engagement8.1918 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.3
1063 Ratings
10% above category average
Salesforce Experience Cloud
-
Ratings
Marketing automation8.61056 Ratings00 Ratings
Compensation management8.0697 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1252 Ratings
5% above category average
Salesforce Experience Cloud
-
Ratings
Mobile access8.01252 Ratings00 Ratings
Best Alternatives
HubSpot CRMSalesforce Experience Cloud
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Square 9 Softworks
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Score 9.7 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.0 out of 10
MediaValet
MediaValet
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.0 out of 10
MediaValet
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Score 9.0 out of 10
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User Ratings
HubSpot CRMSalesforce Experience Cloud
Likelihood to Recommend
8.5
(1700 ratings)
8.8
(71 ratings)
Likelihood to Renew
10.0
(31 ratings)
9.0
(1 ratings)
Usability
8.4
(1550 ratings)
8.1
(15 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
9.1
(5 ratings)
Support Rating
5.7
(24 ratings)
8.0
(18 ratings)
Implementation Rating
7.4
(9 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
9.4
(4 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMSalesforce Experience Cloud
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
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Salesforce
For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.
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Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
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Salesforce
  • Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
  • Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
  • Also, there is no side-to-side comparison view for content editors to update the content easily.
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Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
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Salesforce
Renewal exercise is already underway. Platform is to ubiquitous to not leverage, especially at a Fortune 50 firm
Read full review
Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
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Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Performance
HubSpot
No answers on this topic
Salesforce
Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Salesforce
Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Salesforce
No answers on this topic
Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
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Salesforce
Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
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Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
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Salesforce
  • Time savings for our customer success team - no need to continually follow up on tickets as customers have access to see status themselves
  • In the future, it will also allow us to create more impactful knowledge articles that will increase self-service over ticket creation
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ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.