HubSpot Marketing Hub vs. Microsoft Dynamics 365 Business Central

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.

Incentivized

Microsoft Dynamics 365 Business Central is well suited for inventory management in all aspects. Its accessibility, along with my other apps, when out of the office is unparalleled. I find it easy to work with on a desktop or laptop; however, it could use some work on a mobile device.

Incentivized

• All-in-one software - the main thing HubSpot does well is the breadth of functionality.
• Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
• Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

Incentivized

• Automate the creation of bills of materials for production. We can now generate a BoM from a sales order.
• Organization of all data pertaining to thousands of parts, assemblies, and finished goods. Engineering and purchasing have a common portal.
• We can create sales orders from quotations instead of re-entering them (this did require some bolt-on software). Less redundant work with fewer entry errors.
• Accounting can provide reports based on specific criteria stored in NAV. We can pull better and more detailed intelligence.

Incentivized

• While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
• The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
• Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

Incentivized

• Some functions could be a bit more user friendly, intuitive.
• Better migration from previous ERP software (especially other Microsoft products). "Growing pains" associated with change?! Maybe.
• A few redundancies and procedural missteps on menus and tabs can make the portal a bit crowded.

Incentivized

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

Incentivized

We've already decided to continue using this software. It is too expensive for us to upgrade so we made a workaround by using the virtual computer with Windows XP installed on it. We did research replacing this software, but it was a better financial decision to keep what we had instead

Incentivized

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

Incentivized

Best in terms of reporting or coming up with a great dashboard. Seamlessly collaborated with teams without depending on particular device as its web version is the buddy for people with work flexibility. Licensing price and integrations can be the areas of improvement and can simplify the interface which will be easy for a new user.

Incentivized

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

It provides one to efficiently be able to manage bookkeeping and inventory without much challenges. One can easily navigate through workflow processes while managing usages and budgets. Being able to produce reports in Word, Excel or PDF means one is able to have a working document to produce trends and graphs or produce pivot tables.

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...

Incentivized

I have personally supported all of the Dynamic family of ERP systems and made the decision to concentrate on NAV as the solution of choice. From a support and development standpoint there are few if any packages that can compare. It is not uncommon for most of the companies that I support to only call me once or twice a month after the first year. This is due to the ease of tracking down problems and errors and the ability for a developer to provide the end-user with routines that automatically correct the most basic kind of error

Incentivized

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

• HubSpot has helped us increased our lead generation.
• HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
• HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

Incentivized

• Automation processing, including EDI functionality, has increased employee efficiency and prevented the need for adding additional employees.
• Implementation of the warehouse functionality, including cycle counts, has resulted in better inventory control/less shrinkage.
• Implementation of e-Ship and e-Receive, has resulted in greater efficiency and order accuracy.

Incentivized