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HubSpot Marketing Hub vs. SQL Server Integration Services (SSIS)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    SSIS

    Score8 out of 10
    N/AMicrosoft's SQL Server Integration Services (SSIS) is a data integration solution.N/A
    Pricing
    HubSpot Marketing HubSSIS
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Marketing HubSSIS
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubSSIS
    Considered Both Products
    HubSpot
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    84%
    Would buy again
    21 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    96%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    43 Answers
    88%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    31 Answers
    95%
    Implementation went as expected
    19 Answers
    Features
    HubSpot Marketing HubSSIS
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    WYSIWYG email editor8.0347 Ratings00 Ratings
    Dynamic content7.6347 Ratings00 Ratings
    Ability to test dynamic content7.8322 Ratings00 Ratings
    Landing pages7.4375 Ratings00 Ratings
    A/B testing6.7299 Ratings00 Ratings
    Mobile optimization7.7370 Ratings00 Ratings
    Email deliverability reporting7.9378 Ratings00 Ratings
    List management8.9379 Ratings00 Ratings
    Triggered drip sequences8.3291 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Lead nurturing automation7.9370 Ratings00 Ratings
    Lead scoring and grading6.9337 Ratings00 Ratings
    Data quality management7.6345 Ratings00 Ratings
    Automated sales alerts and tasks8.9314 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Calendaring6.7319 Ratings00 Ratings
    Event/webinar marketing6.9262 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Social sharing and campaigns5.8355 Ratings00 Ratings
    Social profile integration6.1344 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Dashboards8.0381 Ratings00 Ratings
    Standard reports7.7377 Ratings00 Ratings
    Custom reports7.8339 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    7.3
    356 Ratings
    4% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    API7.2264 Ratings00 Ratings
    Role-based workflow & approvals7.6295 Ratings00 Ratings
    Customizability7.8317 Ratings00 Ratings
    Integration with Salesforce.com6.8236 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.1104 Ratings00 Ratings
    Integration with SugarCRM7.093 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SQL Server Integration Services (SSIS)
    7.0
    56 Ratings
    18% below category average
    Connect to traditional data sources00 Ratings9.056 Ratings
    Connecto to Big Data and NoSQL00 Ratings5.043 Ratings
    Data Transformations
    Comparison of Data Transformations features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SQL Server Integration Services (SSIS)
    6.8
    56 Ratings
    18% below category average
    Simple transformations00 Ratings8.956 Ratings
    Complex transformations00 Ratings4.755 Ratings
    Data Modeling
    Comparison of Data Modeling features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SQL Server Integration Services (SSIS)
    7.5
    54 Ratings
    6% below category average
    Data model creation00 Ratings9.028 Ratings
    Metadata management00 Ratings6.035 Ratings
    Business rules and workflow00 Ratings7.145 Ratings
    Collaboration00 Ratings9.140 Ratings
    Testing and debugging00 Ratings6.451 Ratings
    Data Governance
    Comparison of Data Governance features of HubSpot Marketing Hub and SQL Server Integration Services (SSIS)
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SQL Server Integration Services (SSIS)
    5.4
    43 Ratings
    40% below category average
    Integration with data quality tools00 Ratings6.238 Ratings
    Integration with MDM tools00 Ratings4.638 Ratings
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    HubSpot Marketing HubSSIS
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    Score10 out of 10
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    Bloomreach
    Score9.2 out of 10
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    Score10 out of 10
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    User Ratings
    HubSpot Marketing HubSSIS
    Likelihood to Recommend
    7.5
    (670 ratings)
    8.0
    (56 ratings)
    Likelihood to Renew
    6.0
    (372 ratings)
    9.0
    (4 ratings)
    Usability
    7.7
    (121 ratings)
    8.0
    (11 ratings)
    Availability
    9.1
    (25 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (17 ratings)
    8.8
    (6 ratings)
    Support Rating
    8.4
    (88 ratings)
    8.0
    (8 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    10.0
    (2 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubSSIS
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
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    Microsoft
    As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.
    Incentivized
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    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
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    Microsoft
    • Standard ETL use cases for daily loads
    • Loading incoming data from Vendors which is placed on FTP and adding them to the SQL Warehouse
    • Creating outgoing data files and writing them to Vendor FTPs
    • Easy Active Directory integration for seamless connections to SQL Server
    • CI/CD by hosting the code on visualstudio.com
    Incentivized
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    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
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    Microsoft
    • Connection managers for online data sources can be tricky to configure.
    • Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
    • Mapping destination using OLE DB command is difficult as destination columns are unnamed.
    • Excel or flat file connections are limited by version and type.
    Incentivized
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    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
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    Microsoft
    Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure
    Incentivized
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    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
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    Microsoft
    SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.
    Incentivized
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    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Microsoft
    SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.
    Incentivized
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    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Microsoft
    The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.
    Incentivized
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    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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    Microsoft
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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    Microsoft
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Microsoft
    The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools
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    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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    Microsoft
    I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer
    Incentivized
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    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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    Microsoft
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
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    Microsoft
    • Without this, we would have to manually update a spreadsheet of our SQL Server inventory
    • We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
    • We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.
    Incentivized
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    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.