IBM Apptio vs. Microsoft Power BI vs. Salesforce CRM Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Apptio
Score 8.7 out of 10
N/A
The IBM Apptio platform is a technology business management solution that enables organizations to make better decisions about technology investments. It connects technology spend to business value so organizations can adapt to changing market conditions.N/A
Microsoft Power BI
Score 8.5 out of 10
N/A
Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.
$10
per month per user
Salesforce CRM Analytics
Score 8.4 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Pricing
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
Free Trial
NoYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeRequiredNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
Considered Multiple Products
IBM Apptio
Chose IBM Apptio
I mean Tableau almost kind of works similarly but very differently. Whereas Apptio allows us to kind of focus in on cost management and so it's leaps and bounds I think, in my opinion, probably better suited for what we need.
Chose IBM Apptio
We formerly used Digital Fuel until it was purchased by Apptio. We transitioned to Apptio because Digital Fuel did not have adequate budgeting and forecasting tools. We always could see that Apptio investment would be prioritized to its base product over Digital Fuel. We …
Chose IBM Apptio
I would say IBM Apptio has a more complex background for all the data and can show the visuals well, other issue is that it is not as easy to show to a broad audience.
Chose IBM Apptio
I would say it's more focused on technology value, outcomes, outputs. It's not as distributed in terms of how the outputs are given to you. It's more focused on technology, a little bit more user intuitive would be another example and just more finance oriented.
Chose IBM Apptio
The decision to go with ApptioOne was done before I joined
Microsoft Power BI
Chose Microsoft Power BI
We were able to bundle Power BI with other Microsoft products we rely on heavily. This and the customization options were the main sellers for us.
Chose Microsoft Power BI
Same need to be large scale.
Chose Microsoft Power BI
Each has a different function. I think Microsoft Power BI is easier to use than Tableau and cheaper but SQL and databricks have so much more versatility
Chose Microsoft Power BI
Microsoft Power BI excels against its competition in being a great combination between feature set and scalability. Tableau is more integrated with Salesforce but it has a high starting price point whereas Microsoft Power BI can start out with a single license for less than $20 …
Chose Microsoft Power BI
With Microsoft Power BI it is easy to load the data and transform it, with its competitor product Tableau, an enterprise would need a separate tool known as Tableau Prep.
Chose Microsoft Power BI
Again, I would say [Microsoft] Power BI stacks up right in the middle against their competitors. It gets the job done in terms of data aggregation and visualization, but it lacks user experience and ease of building. Most sales reps I spoke with didn't like the tool because it …
Chose Microsoft Power BI
Power BI is, in my opinion, the overall best visualization tool on the market today. While there are niche areas where others may have small advantages, the overall feature/functionality, approachability, and value proposition that Power BI provides give it the edge. Cost is …
Chose Microsoft Power BI
Microsoft Power BI is part of the MS product family, and since we are a Microsoft shop (Office365, Azure, SQL DB) it fits into our environment with centralized management/administration. This alone justified additional costs (licensing). Tableau and SAP Business Objects are …
Chose Microsoft Power BI
Power BI performs quite well in comparison to it's competitor's products. We compared it mainly to GoodData and Tableau. Power BI has a great pricing. It's affordable and efficient with mid-sized datasets. Hence many companies go for it. Competitive products like Tableau are …
Salesforce CRM Analytics
Chose Salesforce CRM Analytics
Tableau CRM is capable of providing powerful data visualization and analytical insights into your data set. Also, it produces a simple and understandable graphical representation of data. When compared to PowerBI, If you are an enterprise Microsoft user, there may be a clear …
Chose Salesforce CRM Analytics
Tableau CRM no doubt has best GUI compare to any other existing BI tools we are currently working on. We are already using Salesforce as a CRM tool for sales/services/marketing and Tableau CRM has easy connectivity and development with Salesforce data. After demo the sample …
Chose Salesforce CRM Analytics
Salesforce Einstein Analytics is the leader in the CRM industry when it comes to capturing and understanding the relative date. Therefore, many sales leaders and professionals are accustomed to utilizing the tool. Because of this factor, there is a more exceptional …
Chose Salesforce CRM Analytics
Tableau is more of a developer tool and for non-technical workers, it is hard to learn. The product is superior to Einstein Analytics, but if the first goal is to get this out to an entire company, then Salesforce is the way to go. For the technical workers, the limitations of …
Features
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
8.3
196 Ratings
1% above category average
Salesforce CRM Analytics
7.8
48 Ratings
5% below category average
Pixel Perfect reports00 Ratings8.3167 Ratings7.541 Ratings
Customizable dashboards00 Ratings8.7195 Ratings8.548 Ratings
Report Formatting Templates00 Ratings8.0178 Ratings7.546 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
8.0
194 Ratings
0% below category average
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
Drill-down analysis00 Ratings8.3191 Ratings8.548 Ratings
Formatting capabilities00 Ratings7.8191 Ratings7.548 Ratings
Integration with R or other statistical packages00 Ratings7.4143 Ratings7.537 Ratings
Report sharing and collaboration00 Ratings8.4189 Ratings7.546 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
8.0
187 Ratings
3% below category average
Salesforce CRM Analytics
8.1
47 Ratings
2% below category average
Publish to Web00 Ratings8.2177 Ratings9.037 Ratings
Publish to PDF00 Ratings8.0172 Ratings7.044 Ratings
Report Versioning00 Ratings7.7144 Ratings8.543 Ratings
Report Delivery Scheduling00 Ratings8.2147 Ratings8.540 Ratings
Delivery to Remote Servers00 Ratings7.9110 Ratings7.534 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
7.8
187 Ratings
2% below category average
Salesforce CRM Analytics
7.4
45 Ratings
8% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.2181 Ratings8.042 Ratings
Location Analytics / Geographic Visualization00 Ratings8.1166 Ratings6.540 Ratings
Predictive Analytics00 Ratings7.4136 Ratings7.042 Ratings
Pattern Recognition and Data Mining00 Ratings7.437 Ratings8.02 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
8.5
178 Ratings
0% above category average
Salesforce CRM Analytics
9.0
48 Ratings
6% above category average
Multi-User Support (named login)00 Ratings8.7168 Ratings9.046 Ratings
Role-Based Security Model00 Ratings8.4146 Ratings8.546 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.4158 Ratings9.042 Ratings
Report-Level Access Control00 Ratings8.347 Ratings9.02 Ratings
Single Sign-On (SSO)00 Ratings8.6140 Ratings9.541 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
8.0
160 Ratings
3% above category average
Salesforce CRM Analytics
6.7
45 Ratings
15% below category average
Responsive Design for Web Access00 Ratings7.7150 Ratings7.543 Ratings
Mobile Application00 Ratings7.6131 Ratings7.034 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.9153 Ratings6.539 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Apptio
-
Ratings
Microsoft Power BI
7.8
115 Ratings
1% above category average
Salesforce CRM Analytics
8.3
33 Ratings
7% above category average
REST API00 Ratings8.0103 Ratings8.031 Ratings
Javascript API00 Ratings7.684 Ratings8.529 Ratings
iFrames00 Ratings8.055 Ratings8.525 Ratings
Java API00 Ratings7.068 Ratings8.528 Ratings
Themeable User Interface (UI)00 Ratings7.690 Ratings7.528 Ratings
Customizable Platform (Open Source)00 Ratings8.444 Ratings8.527 Ratings
Best Alternatives
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
Small Businesses

No answers on this topic

Yellowfin
Yellowfin
Score 8.7 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies

No answers on this topic

Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises

No answers on this topic

Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Kyvos Semantic Layer
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Score 9.5 out of 10
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User Ratings
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
Likelihood to Recommend
8.7
(199 ratings)
8.5
(197 ratings)
9.0
(51 ratings)
Likelihood to Renew
8.5
(19 ratings)
9.5
(3 ratings)
-
(0 ratings)
Usability
7.6
(27 ratings)
8.3
(113 ratings)
8.5
(10 ratings)
Availability
9.0
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.0
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
8.4
(195 ratings)
10.0
(52 ratings)
7.7
(6 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
5.5
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
7.3
(3 ratings)
9.0
(1 ratings)
6.0
(1 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
IBM ApptioMicrosoft Power BISalesforce CRM Analytics
Likelihood to Recommend
Apptio an IBM Company
We use IBM Apptio exclusively for application TCO reporting. It compiles data from different sources then export to Excel to customize report for the user. Our intention is to start a TCO dashboard within IBM Apptio, so Excel is no longer required and leadership can drill down. We are also trying to fully automate our cloud billing.
Read full review
Microsoft
Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
Read full review
Salesforce
For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
Read full review
Pros
Apptio an IBM Company
  • Does very well at handling complex allocations and automation. Also great at bringing in data automatically, manipulating that data, and allowing you to feed that data into a complex model. So all the behind-the-scenes stuff works really well. It's also pretty good at visualization. It has some similar capabilities like a Power BI and Tableau, but generally provides most of the visualization technology that somebody would need with the tool.
Read full review
Microsoft
  • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
  • Constant updates (this is both good and bad at times).
  • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
Read full review
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
Read full review
Cons
Apptio an IBM Company
  • For Validation purpose, if possible, enable the JavaScript code so we can the hide the Tab based on current period and more validation we can perform on client side.
  • Sometimes we are faced the data load issue
  • Improvement the performance tunning
Read full review
Microsoft
  • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
  • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
  • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
  • Would like to export each page or chart as an image.
Read full review
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
Read full review
Likelihood to Renew
Apptio an IBM Company
We absolutely love it at the State of Kansas. It is very user-friendly, which helps us explain the information to those who are not as into the budgets. We consult out with Marysville, and they are super helpful in helping us with the behind the scenes stuff, like creating new tabs and uploading the reports for us to filter through. It is very simple to use and that helps us be able to teach others in our department how to use it properly.
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Microsoft
Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
Read full review
Salesforce
No answers on this topic
Usability
Apptio an IBM Company
We use this currently where I work and we have the consultant Maryville helping us with our Apptio reports and data. I originally used Apptio a few years back and since then I have switched employment, and I was able to talk to the leadership team about what we did at my previous job, and now we are building the reports here at my new place of employment
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Microsoft
Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
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Salesforce
For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
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Reliability and Availability
Apptio an IBM Company
Excellent, so far. SaaS-based...assuming effective data links and connectivity
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Microsoft
No answers on this topic
Salesforce
No answers on this topic
Performance
Apptio an IBM Company
No issues that i know of
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Microsoft
No answers on this topic
Salesforce
No answers on this topic
Support Rating
Apptio an IBM Company
I have not been directly involved with the post sales support team. However, that team has provided training materials and recommended practices that have been very helpful in coming up to speed on how to more fully use the product. My understanding from both vendor management and our upline stakeholders is that our relationship with Apptio is strong.
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Microsoft
It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
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Salesforce
I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
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In-Person Training
Apptio an IBM Company
Was awesome to have been taught by legendary Debbie Hagan for Cost Transparency in person. Her knowledge is extensive and she is an excellent trainer. Her years of experience really shined.
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Microsoft
No answers on this topic
Salesforce
No answers on this topic
Online Training
Apptio an IBM Company
The all talented training organization crosses all the T's and dots all the I's. I am constantly learning and often refer to training documentation for post training real life issues.
Read full review
Microsoft
No answers on this topic
Salesforce
No answers on this topic
Implementation Rating
Apptio an IBM Company
Well, so far. Apptio Consulting covered specific model architecting areas particularly. Most of the heavy lifting is being done in-house with support from Apptio as it relates to tool impacts and needs. Some administrative tasks were redundant
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Microsoft
It was integrated with our erp easily and was accessible on cloud.
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Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Alternatives Considered
Apptio an IBM Company
So we've used Proven Optics, which is an add-on to ServiceNow. Well at least use it with certain customers and Nicus. Nicus is probably the biggest competitor of Apptio. The trouble with Nicus is their SQL-based ingestion process. It's a little bit more difficult. So the reason why you'd go with Apptio is that it's very easy and very intuitive to bring in new data sources and being able to model a lot of the data once it's already in the system doesn't require a lot of coding experience.
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Microsoft
Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
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Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
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Contract Terms and Pricing Model
Apptio an IBM Company
I was not part of this process
Read full review
Microsoft
No answers on this topic
Salesforce
No answers on this topic
Scalability
Apptio an IBM Company
I would say it has the capabilities to span across multiple departments, though i am not as familiar with all the capabilities.
Read full review
Microsoft
No answers on this topic
Salesforce
No answers on this topic
Return on Investment
Apptio an IBM Company
  • It's delivered on a lot of those, especially the relationship between IT and financing that relationship's been a bit of a rollercoaster on that journey. We've come out the other end of it, and we're all friends now, which is a good thing. So they've accepted the Apptio output and are much more involved in providing the data and helping to use the tool, which is excellent. I think one of the downsides that are probably not talked about enough is the fact that, um, once you have trained and delivered a TMB skillset within your organization, they become very good at that. So if you've got any high-performing members in that team, they become extremely valuable elsewhere. And we've unfortunately suffered the case whereby one of our highest performers was immediately then poached and went off elsewhere for a much better opportunity. So we applaud that for them, but it's really hard to train other people. It's really hard to take them up to speed, and you have to sort of go through those picks and troughs every time. So that's just life, you know.
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Microsoft
  • Power BI usage reduced the effort of analytical reports creation by about 80%
  • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
  • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
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Salesforce
  • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
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ScreenShots

IBM Apptio Screenshots

Screenshot of Industry BenchmarksScreenshot of Planning OverviewScreenshot of Billing - Main ViewScreenshot of Costing - Control OpEx and Cut CostsScreenshot of Spend Analytics

Microsoft Power BI Screenshots

Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow