IBM Cognos Analytics vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.8 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau Desktop
Score 8.3 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month
Pricing
IBM Cognos AnalyticsTableau Desktop
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau Desktop
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll pricing plans are billed annually.
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau Desktop
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
We selected IBM Cognos because it has all of the features our organization needs for reporting. There are multiple report and dashboard options. Security and scheduling options are good. Tableau does not have good tools for advanced reporting besides dashboards. Power BI does …
Chose IBM Cognos Analytics
IBM Cognos Analytics with Watson is an enterprise ready tool and could provide end to end functionality expected from a BI tool. Provides integration with custom applications as well as provides not just high end visualizations that Tableau or PowerBI provides but also the very …
Chose IBM Cognos Analytics
We have alot of resources already invested in Cognos and it would be a humongous effort to migrate. CA is more inline with Power BI and Tableau now that there are dashboarding capabilities.
Chose IBM Cognos Analytics
IBM Cognos Analytics is a relatively late entrant in the BI space - dominated by Tableau and Qlik. it works well for 80% of our use cases and is easy for a non technical user to start using. Also due to enterprise licensing, its easier to distribute internally.
Chose IBM Cognos Analytics
Cognos provides very advanced analytics functionalities, maybe even more advanced than the competition, and works great when used in collaboration with Watson. However, Tableau and other newer products are much better regarding overall usability.
Chose IBM Cognos Analytics
Tableau, Power BI, QlikView were the other options considered. Tableau lacked the following key components of business intelligence and analytics. Some other statistical functions that are available on the platform were not matched by Power BI. QlikView lacked robust …
Chose IBM Cognos Analytics
Compared to other tools like Power BI, Tableau, and Google studio, IBM Cognos Analytics is better for the companies who looks strong control on detailed reports. Power BI and Tableau are easy to use and good for quick presentation, but Cognos has more options for security, such …
Chose IBM Cognos Analytics
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise …
Chose IBM Cognos Analytics
We selected IBM Cognos Analytics based on the following. The scalable and robust features for large organizations allowing it to grow as we do. The nest feature is the strong data governance and security features. It also supports a wide variety of data sources. Lastly, it …
Chose IBM Cognos Analytics
It was due to trust in IBM. Very good support provide by IBM. Response time is pretty good
Product is proven in past & well robust feature
Many good enterprises have used this product
Chose IBM Cognos Analytics
IBM Cognos Analytics is our legacy BI solution. It hadn't stacked up well against its modern contemporaries. We are thinking of replacing it with Microsoft BI.
Chose IBM Cognos Analytics
We looked at Qlik Sense, SAP Analytics Cloud, and IBM Cognos Analytics for our financial brand's needs. Qlik Sense is super user-friendly, great for quick data digging. SAP Analytics is perfect when we're working with other SAP stuff; it just clicks. But for our big project, …
Chose IBM Cognos Analytics
IBM Cognos has a lot more deep, robust, AI-driven Business Intelligence features that remove some of the manual work. Automation is a lot more seamless and ease of making data available and digestible by several non-technical business partners.
Chose IBM Cognos Analytics
Cognos Analytics provides wide range for reporting, data visualization, and self service analytics. Cognos has strong security and governance features. Sigma Computing is purely cloud native approach and has spreadsheet like interface and doesn't provide many customization …
Chose IBM Cognos Analytics
While all of them have their own advantages. IBM Cognos Analytics is highly scalable and have unmatched data analytics capabilities which makes the data from IBM Cognos Analytics of very high quality and data governance also makes sure your data is safe and protected.
Chose IBM Cognos Analytics
IBM Cognos Analytics supports better enterprise connectivity than the competition. It supports on-premises and cloud deployments, regardless of cloud platform, and also provides its own SaaS cloud platform. Other tools are locked in to specific cloud platforms and are not as …
Chose IBM Cognos Analytics
They are better in Dashboarding and performance analysis.
Chose IBM Cognos Analytics
We could deliver a corporate wide solution with Cognos, it is an end-to-end platform. No other option provided the same breadth of scope. I can't think of a feature that the others provide that Cognos lacks, but the others do not provide the same features and governance of …
Chose IBM Cognos Analytics
No need to physically share data with developers, users. All we need is to send the server URL.
Chose IBM Cognos Analytics
This is a BI solution that has versatile and robust capabilities, offers a customized experience and a very easy to use interface.
Chose IBM Cognos Analytics
IBM Cognos Analytics can handle larger datasets easily and has better performance than other BI tools.
Chose IBM Cognos Analytics
They are powerful tools, they are used to handle a large amount of data, create different and complex visualizations. They make it easy for users to run queries using natural language and get automatic feedback on the information. They are powerful, intuitive and allow users of …
Chose IBM Cognos Analytics
IBM Cognos Analytics is the only product that provides pixel-perfect reports right out of the box. You do not need third-party tools to implement it. Secondly, other tools require you to create a relation between the tables if you are going to use them in the report. Only in …
Tableau Desktop
Chose Tableau Desktop
The following BI and Data Analytics software were being used in our organization: PowerBI, Cognos, and TIBCO Spotfire. Pricing is one of the key factors for our department to choose Tableau Desktop above these products. The ROI of Tableau Desktop is better than the others based …
Chose Tableau Desktop
Tableau Desktop is the most user-friendly and actionable application we have used in comparison to others. It has the best API connection potential along with easy start-up. They seem to always be updating the platform to solve newer problems which help keep my company up to …
Chose Tableau Desktop
Tableau offers many more tools and features compared to Power BI. The ability to use third-party development languages such as R has been extremely useful in our organization. Other tools such as Power BI can be fast to learn and create simple graphs, but they lack some of the …
Chose Tableau Desktop
Tableau Desktop allows for a lot more customisation then the other products which are more targeted at being easier to use. Tableau is also easy to use for standard analytics and dashboards, but allows advanced users to create more powerful data driven dashboards through its …
Chose Tableau Desktop
More robust graphics and charting capabilities Interactive - easily change and customize parameters.
Chose Tableau Desktop
Tableau is next generation tool where other two are old traditional BI tools
Other tools are very slow and difficult to use, and required lot of technical expertise to use them.
Tableau's look and feel is much nicer than those two.
Chose Tableau Desktop
Tableau is strong at visualization but less strong at data discovery where I find Qlik Sense, SAS, SPSS are stronger.
Chose Tableau Desktop
  • Good drill down capabilities
  • Intuitive and friendly GUI
  • Less dependency on IT
Chose Tableau Desktop
Tableau has a little less learning curve for developers but this is because fewer functions and customization options are available vs. Spotfire. Spotfire is a much more scalable solution, works many times faster with huge databases with over millions of rows. We selected …
Chose Tableau Desktop
My current work environment uses both Tableau Online, MicroStrategy & SSRS in parallel. Tableau is much closer to the SSRS in terms of visualization tool where as MicroStrategy is an enterprise data modeling and reporting tool.

Based on the use case we use different tools. Here …
Chose Tableau Desktop
Tableau Desktop is better than any of its competitors as it is cost effective and user friendly.
Chose Tableau Desktop
I will choose Tableau every time over Cognos because I can do everything myself. I'm not required to go to IT and have them build an ETL process to populate an inflexible cube of data that I then can build a report off of. I have the ability to connect right to the …
Chose Tableau Desktop
QlikView, Cognos, Oracle Business Intelligence Enterprise Edition (OBIEE)
Features
IBM Cognos AnalyticsTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
129 Ratings
8% below category average
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports7.3119 Ratings8.1145 Ratings
Customizable dashboards7.7125 Ratings9.1174 Ratings
Report Formatting Templates7.4121 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
129 Ratings
7% below category average
Tableau Desktop
8.3
172 Ratings
4% above category average
Drill-down analysis7.0126 Ratings8.5167 Ratings
Formatting capabilities7.6128 Ratings8.4170 Ratings
Integration with R or other statistical packages7.491 Ratings8.0126 Ratings
Report sharing and collaboration8.0122 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.1
127 Ratings
1% below category average
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web8.327 Ratings8.0155 Ratings
Publish to PDF7.6121 Ratings8.0154 Ratings
Report Versioning8.626 Ratings8.3120 Ratings
Report Delivery Scheduling8.0123 Ratings8.6128 Ratings
Delivery to Remote Servers8.112 Ratings8.778 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
7.0
116 Ratings
13% below category average
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.5111 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization7.5106 Ratings8.5156 Ratings
Predictive Analytics6.6102 Ratings8.6131 Ratings
Pattern Recognition and Data Mining6.439 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.4
121 Ratings
14% below category average
Tableau Desktop
8.9
149 Ratings
5% above category average
Multi-User Support (named login)7.3118 Ratings9.0145 Ratings
Role-Based Security Model7.4117 Ratings8.9125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.6116 Ratings8.7136 Ratings
Report-Level Access Control7.846 Ratings9.010 Ratings
Single Sign-On (SSO)8.1100 Ratings9.283 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
6.6
101 Ratings
16% below category average
Tableau Desktop
7.9
141 Ratings
2% above category average
Responsive Design for Web Access6.895 Ratings8.7130 Ratings
Mobile Application6.785 Ratings7.3101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.991 Ratings7.5122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.5
81 Ratings
3% below category average
Tableau Desktop
7.9
67 Ratings
3% above category average
REST API7.178 Ratings8.259 Ratings
Javascript API7.575 Ratings7.853 Ratings
iFrames8.39 Ratings7.151 Ratings
Java API6.911 Ratings8.448 Ratings
Themeable User Interface (UI)7.110 Ratings7.654 Ratings
Customizable Platform (Open Source)7.87 Ratings8.148 Ratings
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User Ratings
IBM Cognos AnalyticsTableau Desktop
Likelihood to Recommend
7.5
(146 ratings)
8.6
(204 ratings)
Likelihood to Renew
8.2
(30 ratings)
7.5
(41 ratings)
Usability
7.3
(9 ratings)
8.2
(73 ratings)
Availability
8.6
(4 ratings)
10.0
(11 ratings)
Performance
9.0
(5 ratings)
8.0
(10 ratings)
Support Rating
1.0
(9 ratings)
1.0
(57 ratings)
In-Person Training
8.7
(4 ratings)
9.4
(4 ratings)
Online Training
8.0
(4 ratings)
8.0
(5 ratings)
Implementation Rating
7.0
(7 ratings)
8.0
(34 ratings)
Configurability
7.0
(3 ratings)
7.0
(3 ratings)
Ease of integration
5.7
(5 ratings)
10.0
(1 ratings)
Product Scalability
2.8
(4 ratings)
9.0
(4 ratings)
Vendor post-sale
7.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
IBM Cognos AnalyticsTableau Desktop
Likelihood to Recommend
IBM
IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Pros
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Read full review
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
Read full review
Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
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Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
Read full review
In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Read full review
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
Read full review
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
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Alternatives Considered
IBM
My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very attractive and useful for representation.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Read full review
Return on Investment
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.