IBM Digital Commerce vs. Webtrends Optimize

I think WebSphere Commerce is well suited for customers looking to sell products online that need robustness and scalability as a priority. It provides a complete order cycle out of the box, or you can integrate with your existing order fulfillment. Online shopping models like digital subscriptions or a marketplace are not well suited as it requires a lot of customization

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Websphere commerce provides efficient contract based pricing. Contract based pricing greatly helps in handling prices for different business
• Catalog filtering is one other strength of websphere commerce, as it helps to filter the show only those products that the customer is entitled to
• Extended site model is one other strength of WCS as it greatly helps in having multiple e-commerce sites for different demographics, for branding etc

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

• The e-Marketing spots contain content associated with marketing activities to target customer segment - needs some improvement. The algorithm to set up the priority of each of the Web Activity with in eMarketing spot is little bit confusing.
• The catalog load can be simplified.
• WebSphere Commerce is a huge application - someone needs to spend at least 5-6 years to learn about the whole application.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The scalability and various configurations of the product allows for a wide range of e-commerce site features. It provides a storefront to begin with so it helps with speeding up development.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

IBM Digital Commerce was a lot more customizable and had a good engine for us to make enhancements. We were not locked down to certain integrations and we were able to utilize a lot of the features outside of the box vs using a prescribed set of features and functionality that other tools would force us to use

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources

• For our clients in the apparel industry, the flexibility that WCS provides to scale up really helped their online business to grow tremendously.
• Our client in the restaurant industry can't quite leverage what WCS has to offer though as it doesn't really fit their shopping model.
• Another positive impact is that it allows our clients to streamline their commerce system in interacting with their backend.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.