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IBM Verify vs. Microsoft Entra ID vs. SAP Customer Data Solutions

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM Verify

    Score8.7 out of 10
    N/AIBM Verify, formerly known as IBM Cloud Identity, is an identity-as-a-service (IDaaS) offering that aggregates dynamic user, device and environmental context to automate risk protection and continuously authenticate any user to any resource.

    $1.81

    per month per user

    Microsoft Entra ID

    Score8.8 out of 10
    N/AMicrosoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.

    $6

    per user/per month

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
    Pricing
    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Editions & Modules
    No answers on this topic
    Premium P1
    $6.00
    per user/per month
    Premium P2
    $9.00
    per user/per month
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional DetailsSample Pricing Breakdown (NOTE: for competitive pricing per contract, please consult with your IBM Security Account Rep) Users: 5,000 SSO* -- USD 1.71 per user per month MFA* -- USD 1.71 per user per month Adaptive Access* -- USD 1.71 per user per month Lifecycle and provisioning** -- USD 2.01 per user per month Identity analytics** -- USD 2.13 per user per month * Single sign-on (SSO), multifactor authentication (MFA) and adaptive access pricing based on total active monthly users per use case. Costs decrease if users are active less than once per month. ** Lifecycle and provisioning and identity analytics pricing based on total users per use case.——
    More Pricing Information
    Community Pulse
    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Considered Multiple Products
    IBM
    Chose IBM Verify
    Owing to the general findings formulated in this paper, comparing Okta and Microsoft Entra ID to IBM Verify, the latter appears to be the only tool that delivers a number of features for integrating with legacy systems. However, since IBM Verify has the upper hand in terms of …
    Incentivized
    Chose IBM Verify
    IBM Security Verify stacks up with Microsoft Entra ID better than SecurID due to categories in common such as, Self Service password resets, Multi-Factor Authentication, User Provision and Governance Tools, SSO, and IAM. SecurID not so much because it doesn't have that full …
    Incentivized
    Chose IBM Verify
    Okta has good user experience for end users and setup process however IBM verify has a stronger capability for integration, auditing. Microsoft Entra integrates well within the Microsoft tech stack, easier for users to adopt due to familiar environment. Store scalability and …
    Incentivized
    Chose IBM Verify
    Compared to Okta, IBM Verify is easier to implement and more user-friendly for our employees. It provides strong security using multi-factor authentication and maintains easy settings. We chose IBM Verify because it met our needs without any significant development work.
    Incentivized
    Chose IBM Verify
    These tools provided similar functionality in multi-factor authentication and identity security, but IBM Verify offered stronger enterprise integration, compliance alignment, and reliability for our needs.
    Incentivized
    Chose IBM Verify
    During our proof of concept and demonstrations, we were clearly able to see how much better the identity, access and authorisation features were compared to the competition. We were compelled to make a decision, not only on this, but also on the ease and simplicity of …
    Incentivized
    Chose IBM Verify
    IBM Security Verify is better than its competitors because of its ease of use and implementation.
    Incentivized
    Chose IBM Verify
    Security Verify is a great solution backed by IBM and has evolved over time to become one of the best access management applications on the market.
    Incentivized
    Chose IBM Verify
    I believe that the decision for selecting IBM Security Verify was based on our IT technical analysis but also due to our trust that this provider would deploy a solution according to our needs and expectations. The free trial made it possible to test it and understand, at an …
    Incentivized
    Microsoft
    No answer on this topic
    SAP
    Chose SAP Customer Data Solutions
    We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
    Incentivized
    Key User Insights
    Would buy again
    90%
    Would buy again
    47 Answers
    100%
    Would buy again
    227 Answers
    98%
    Would buy again
    50 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    42 Answers
    99%
    Delivers good value for the price
    206 Answers
    100%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    47 Answers
    99%
    Happy with the feature set
    225 Answers
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    33 Answers
    94%
    Lived up to sales and marketing promises
    155 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    40 Answers
    95%
    Implementation went as expected
    183 Answers
    93%
    Implementation went as expected
    39 Answers
    Features
    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Identity Management
    Comparison of Identity Management features of IBM Verify and Microsoft Entra ID and SAP Customer Data Solutions
    Feature
    IBM Verify
    9.3
    54 Ratings
    13% above category average
    Microsoft Entra ID
    8.6
    123 Ratings
    5% above category average
    SAP Customer Data Solutions
    -
    Ratings
    ID-Management Access Control8.949 Ratings9.1122 Ratings00 Ratings
    ID Management Single-Sign On (SSO)9.351 Ratings9.5119 Ratings00 Ratings
    Multi-Factor Authentication9.850 Ratings9.2121 Ratings00 Ratings
    Password Management9.447 Ratings8.2113 Ratings00 Ratings
    Account Provisioning and De-provisioning9.346 Ratings8.5114 Ratings00 Ratings
    ID Management Workflow Automation9.349 Ratings8.290 Ratings00 Ratings
    ID Risk Management8.947 Ratings7.797 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of IBM Verify and Microsoft Entra ID and SAP Customer Data Solutions
    Feature
    IBM Verify
    -
    Ratings
    Microsoft Entra ID
    -
    Ratings
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    Tag library00 Ratings00 Ratings7.826 Ratings
    Tag variable mapping00 Ratings00 Ratings7.824 Ratings
    Ease of writing custom tags00 Ratings00 Ratings7.825 Ratings
    Rules-driven tag execution00 Ratings00 Ratings7.825 Ratings
    Tag performance monitoring00 Ratings00 Ratings8.024 Ratings
    Page load times00 Ratings00 Ratings7.925 Ratings
    Mobile app tagging00 Ratings00 Ratings7.524 Ratings
    Library of JavaScript extensions00 Ratings00 Ratings7.623 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of IBM Verify and Microsoft Entra ID and SAP Customer Data Solutions
    Feature
    IBM Verify
    -
    Ratings
    Microsoft Entra ID
    -
    Ratings
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    Standard visitor segmentation00 Ratings00 Ratings8.028 Ratings
    Behavioral visitor segmentation00 Ratings00 Ratings8.027 Ratings
    Traffic allocation control00 Ratings00 Ratings4.227 Ratings
    Website personalization00 Ratings00 Ratings9.926 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of IBM Verify and Microsoft Entra ID and SAP Customer Data Solutions
    Feature
    IBM Verify
    -
    Ratings
    Microsoft Entra ID
    -
    Ratings
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    Account Scoring00 Ratings00 Ratings8.027 Ratings
    Customer Data Governance00 Ratings00 Ratings8.928 Ratings
    Data Connectors00 Ratings00 Ratings4.329 Ratings
    Data Enhancement00 Ratings00 Ratings5.229 Ratings
    Data Ingestion00 Ratings00 Ratings6.129 Ratings
    Data Storage00 Ratings00 Ratings2.429 Ratings
    Data Visibility00 Ratings00 Ratings8.029 Ratings
    Event Data00 Ratings00 Ratings6.127 Ratings
    Identity Resolution00 Ratings00 Ratings8.927 Ratings
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    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Small Businesses
    JumpCloud
    Score9.2 out of 10
    JumpCloud
    Score9.2 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    OneLogin by One Identity
    Score9.4 out of 10
    OneLogin by One Identity
    Score9.4 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    RSA Access Manager (Discontinued)
    Score10 out of 10
    RSA Access Manager (Discontinued)
    Score10 out of 10
    Treasure AI
    Score9 out of 10
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    User Ratings
    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Likelihood to Recommend
    8.9
    (53 ratings)
    8.9
    (241 ratings)
    9.0
    (58 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.8
    (16 ratings)
    9.5
    (10 ratings)
    Usability
    7.3
    (16 ratings)
    8.6
    (57 ratings)
    9.1
    (7 ratings)
    Availability
    7.7
    (20 ratings)
    9.0
    (1 ratings)
    9.0
    (57 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    7.3
    (7 ratings)
    Support Rating
    8.2
    (16 ratings)
    7.1
    (21 ratings)
    9.1
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Online Training
    -
    (0 ratings)
    5.0
    (1 ratings)
    9.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.7
    (3 ratings)
    7.3
    (7 ratings)
    Configurability
    7.1
    (20 ratings)
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (8 ratings)
    7.4
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Professional Services
    8.3
    (5 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    4.5
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    4.5
    (1 ratings)
    User Testimonials
    IBM VerifyMicrosoft Entra IDSAP Customer Data Solutions
    Likelihood to Recommend
    IBM
    It is well-suited for managing different users and roles and assigning permissions based on their defined roles. It is well-suited when one needs to add extra layers of authentication for certain roles or users, create custom rules for some users, and so on.
    Incentivized
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    Microsoft
    Overall, the Microsoft Entra ID platform is best utilized by people looking to have one platform that manages all interactions between other platforms. The Microsoft Entra ID platform allows for a seemless SSO integration, and can also integrate with Intune for MDM. Additionally, and probably the most easy to understand integration, is the integration with Active Directory, and controls associated with that.
    Incentivized
    Read full review
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    Pros
    IBM
    • IBM Security Verify provides comprehensive identity and access management (IAM) capabilities.
    • IBM Security Verify provides multi-factor authentication (MFA) capabilities.
    • IBM Security Verify provides robust identity and access governance capabilities.
    • IBM Security Verify provides comprehensive auditing capabilities.
    • IBM Security Verify provides a comprehensive platform for managing and protecting privileged accounts.
    Incentivized
    Read full review
    Microsoft
    • Application integration is really good for single sign-on and managing identity overall. The correlation with Active Directory on-prem is really good, so we can manage it in a single place. It's easy to manage the users and integrate other Microsoft products. It is the base of everything else.
    Incentivized
    Read full review
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
    Read full review
    Cons
    IBM
    • The mobile app can be a bit buggy at times if it gets fixed it would be great.
    • UI seems a bit old compared to modern tools out there.
    • There is a bit of a learning curve; if the developers can make it more intuitive it would be awesome.
    Incentivized
    Read full review
    Microsoft
    • I would like more risk policy suggestions. I guess that situation where we had outsourced employees in a country where somehow their location was changing too often, that we would have room to go, “Hey, this needs to be a lower risk.” Or maybe having easier options to let people log in when they're deemed high risk. It’s tricky because I feel like it’s really easy to do that wrong, but it’s the main area that I think could be improved. I guess also a little bit tighter administrative integration with other Microsoft products.
    Incentivized
    Read full review
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    Likelihood to Renew
    IBM
    It works flawlessly, i have never faced any major issues with this. It has all the features such as Iam and security management. I think its a good investment and the benefits we reap from this software are worth the price.
    Incentivized
    Read full review
    Microsoft
    MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
    Incentivized
    Read full review
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
    Read full review
    Usability
    IBM
    While setup and implementation takes work and time, the flexibility and possibilities make up for that in the long run. This is not a product you can just install and run, but if you design and implement your ruleset well, it will save you a lot of work afterwards. Just make sure that the systems you want to use it for have an existing and proven connector.
    Incentivized
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    Microsoft
    From a user perspective, 10. From an admin perspective, 7 or 8. From the user perspective, it's very easy to use, but from the admin perspective, there's a lot of things that are not easily clear, testable, or verifiable without just trying a whole bunch of scenarios.
    Incentivized
    Read full review
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    Reliability and Availability
    IBM
    It has never let us down since its inception and installation. User credentials and secure access have always been guaranteed. Ironclad security (through single sign-on, MFA, etc.) has ensured that our user credential details are safe as is our information/data. The correct access is given to users, based on role-based access with segregation of duty and the principle of least privilege being deployed. The IBM support has also been first class and they have proactively resolved any minor issues we have encountered.
    Incentivized
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    Microsoft
    There has been a handful of outages but they have been either minimal or rarely severe
    Incentivized
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    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
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    Performance
    IBM
    No answers on this topic
    Microsoft
    I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
    Incentivized
    Read full review
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    Support Rating
    IBM
    The support team has always been the primary consultation base when we are faced by performance problems. From the deployment stage the team has managed to monitor the operation lifecycle and give best insights based on their observation. It works 24/7 to enhance productive service delivery to clients. The IBM Security Verify Support team has been the main player in the successful performance of this software.
    Incentivized
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    Microsoft
    I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
    Incentivized
    Read full review
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    In-Person Training
    IBM
    No answers on this topic
    Microsoft
    No answers on this topic
    SAP
    because it was made directly in the company
    Incentivized
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    Online Training
    IBM
    No answers on this topic
    Microsoft
    Most training was internally produced
    Incentivized
    Read full review
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
    Read full review
    Implementation Rating
    IBM
    No answers on this topic
    Microsoft
    Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
    Incentivized
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    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    Alternatives Considered
    IBM
    We conducted a comparison study between IBM Verify and Okta as well as Duo Security before making our selection. IBM Verify emerged as the perfect fit because its superior capability to integrate with our current system environment surpassed competitor security solutions. IBM Verify demonstrated superior reliability through its enterprise-class scalability and fully transparent auditing mechanisms.
    Incentivized
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    Microsoft
    We've done stuff with Okta for Identity and Duo. Those would probably be the two big ones that I would say that people would recognize and stuff. There's some other smaller players we've talked to, but those are the two big ones that we play with. We're still using it. So, because it was integrated into everything we've already done, it just made it almost indispensable.
    Incentivized
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    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
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    Contract Terms and Pricing Model
    IBM
    The licensing terms were favourable due to their flexibility based on the size and purpose of implementation. The billing frequency is done on quarterly basis. The vendor team has enacted best user policies that gives the company the full control of this platform. It is cost-effective as compared to most security verification tools in the market.
    Incentivized
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    Microsoft
    The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
    Read full review
    SAP
    No answers on this topic
    Scalability
    IBM
    No answers on this topic
    Microsoft
    Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
    Incentivized
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    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    Professional Services
    IBM
    In the case of adjustments, we were often able to carry them out completely on our own and only used professional services for new requirements. Particularly in the case of access management, it is very positive that we usually needed IBM for a task in less than an hour and then developed the solution further on our own.
    Incentivized
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    Microsoft
    Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
    Read full review
    SAP
    No answers on this topic
    Return on Investment
    IBM
    • Use of the software has enabled us to track access to our premises and systems, which has, in turn, reduced unauthorised access.
    • The software has enabled us to centralize identify and access management.
    • IBM Verify use in our organisation has reduced security risks by ensuring compliance, streamlining, and automating all critical identity management processes.
    Incentivized
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    Microsoft
    • We are doing a lot of sign-ins and working on it, and it worked quite well. We do have Microsoft support, so yes, we can handle all of the small issues we are sometimes having. But if you want to define it, I would say yes, we like it. Overall positive.
    Incentivized
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    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    ScreenShots

    IBM Verify Screenshots

    Screenshot of IBM Verify (for CIAM) - Privacy and ConsentScreenshot of IBM Verify - Custom Application TemplateScreenshot of IBM Verify - Select Application TypeScreenshot of IBM Verify - Privacy Policy

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform