Microsoft Entra ID vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Microsoft Entra IDSAP Customer Data Solutions
Editions & Modules
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
No answers on this topic
Offerings
Pricing Offerings
Microsoft Entra IDSAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Entra IDSAP Customer Data Solutions
Considered Both Products
Microsoft Entra ID

No answer on this topic

SAP Customer Data Solutions
Chose SAP Customer Data Solutions
We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
Top Pros
Top Cons
Features
Microsoft Entra IDSAP Customer Data Solutions
Identity Management
Comparison of Identity Management features of Product A and Product B
Microsoft Entra ID
8.5
90 Ratings
6% above category average
SAP Customer Data Solutions
-
Ratings
ID-Management Access Control8.788 Ratings00 Ratings
ID Management Single-Sign On (SSO)8.889 Ratings00 Ratings
Multi-Factor Authentication9.089 Ratings00 Ratings
Password Management8.285 Ratings00 Ratings
Account Provisioning and De-provisioning8.384 Ratings00 Ratings
ID Management Workflow Automation8.266 Ratings00 Ratings
ID Risk Management8.469 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Microsoft Entra ID
-
Ratings
SAP Customer Data Solutions
7.5
26 Ratings
14% below category average
Tag library00 Ratings7.525 Ratings
Tag variable mapping00 Ratings7.523 Ratings
Ease of writing custom tags00 Ratings7.723 Ratings
Rules-driven tag execution00 Ratings7.423 Ratings
Tag performance monitoring00 Ratings7.623 Ratings
Page load times00 Ratings7.524 Ratings
Mobile app tagging00 Ratings7.323 Ratings
Library of JavaScript extensions00 Ratings7.521 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Microsoft Entra ID
-
Ratings
SAP Customer Data Solutions
7.6
26 Ratings
12% below category average
Standard visitor segmentation00 Ratings7.626 Ratings
Behavioral visitor segmentation00 Ratings7.725 Ratings
Traffic allocation control00 Ratings7.225 Ratings
Website personalization00 Ratings7.723 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Microsoft Entra ID
-
Ratings
SAP Customer Data Solutions
7.6
27 Ratings
15% below category average
Account Scoring00 Ratings7.225 Ratings
Customer Data Governance00 Ratings7.726 Ratings
Data Connectors00 Ratings7.527 Ratings
Data Enhancement00 Ratings7.527 Ratings
Data Ingestion00 Ratings7.527 Ratings
Data Storage00 Ratings7.727 Ratings
Data Visibility00 Ratings7.527 Ratings
Event Data00 Ratings7.524 Ratings
Identity Resolution00 Ratings7.924 Ratings
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Microsoft Entra IDSAP Customer Data Solutions
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Score 9.3 out of 10
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Score 9.6 out of 10
Medium-sized Companies
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Score 10.0 out of 10
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Score 9.6 out of 10
Enterprises
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Score 10.0 out of 10
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Score 8.8 out of 10
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User Ratings
Microsoft Entra IDSAP Customer Data Solutions
Likelihood to Recommend
8.8
(96 ratings)
8.3
(57 ratings)
Likelihood to Renew
10.0
(3 ratings)
9.4
(10 ratings)
Usability
9.0
(4 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
8.7
(55 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
Support Rating
8.7
(18 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
7.5
(2 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
7.5
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Professional Services
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
Microsoft Entra IDSAP Customer Data Solutions
Likelihood to Recommend
Microsoft
Having AD in the cloud makes sharing that data with other applications so much easier. We have a service that we use to send test Phishing emails to our users, and with Entra ID, we are able to sync the list of users with them. This sync also takes care of all add/remove/changes that need to take place with the list.
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SAP
Best suited for businesses that want to turn digital interactions into richer, high-value experiences that reach across computing platforms and devices to engage people anywhere, anytime. It's been a pleasure to work with SAP and it's technology allowed us to target campaigns by account, presenting targeted experiences to the right visitors, which we weren't able to do before.
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Pros
Microsoft
  • Microsoft Entra ID's biometric authentication improves security and streamlines user access through facial recognition and fingerprint scanning, which are reliable and practical.
  • Users can easily confirm their identities using biometrics, smart cards, or PINs, increasing security without disrupting business operations.
  • Microsoft Entra ID provides us with a thorough security comprehension by allowing us to effectively manage user identities, regulate access entitlements, and track authentication events.
Read full review
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
Read full review
Cons
Microsoft
  • Support has been less responsive than we'd like. Sometimes, responses/callbacks can take days.
  • There seem to be some credential conflicts with users who had "personal" accounts in the past using the same email address.
  • Would like more options for chat-based troubleshooting, rather than phone or email.
Read full review
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Microsoft
It has been an essential tool and we have had very few problems using it. Nothing comes close that I have seen, though given how well it has worked out for us I really don't look very hard. The value is extremely high when you consider you get Microsoft Entra ID and the rest of the Microsoft 365 platform for one price.
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SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
Microsoft
Easy rollout across organizations, accessible from any device securely, and easy integration with Microsoft products and its services. Microsoft technical consulting services and team helps an organization to connect all dots which make Organization IT professionals' life easier. Easy to use hence adaption is faster and no major training needs to conduct for users.
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SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
Microsoft
No answers on this topic
SAP
I don't have personal experience or the capability to rate specific software's availability. SAP Customer Data Solutions' availability can vary depending on factors like the implementation, infrastructure, and maintenance by the organization using it. To assess its availability, it's best to refer to performance data and user feedback within the specific organization.
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Performance
Microsoft
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Microsoft
Microsoft has offered Azure Active Directory as a solution for a couple of decades now, so they have seen and anticipated almost any issue that an organization may face and can therefore help. The cloud offering of Azure Active Directory offers some additional "self healing" or monitoring services that can minimize the need for a service call. However, as with most large companies supporting a fast growing market, there may be some gaps in service knowledge (and particularly processing) from the front line / tier one staff as they follow a corporate script at first contact.
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SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
Microsoft
No answers on this topic
SAP
because it was made directly in the company
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Online Training
Microsoft
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Microsoft
Microsoft seems to be the better service for cloud identity syncing and is still a leader in this realm. Their service is reliable, and we use it with all of our clients. Compared to Okta, the cost is more affordable and they include a lot of services in the Microsoft licensing plans. This makes it the better option for most cases.
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SAP
Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
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Contract Terms and Pricing Model
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
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SAP
No answers on this topic
Scalability
Microsoft
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Professional Services
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
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SAP
No answers on this topic
Return on Investment
Microsoft
  • I believe that the reduction in requests for lost access passwords has been considerably reduced by 20%.
  • There has been an increase in the productivity of each user who has used Entra ID; what these types of programs do is act as a motivator for users so that they can work more comfortably and avoid procrastinating.
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SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
Read full review
ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform